Lightnews — Scholar-powered news

Andy Simpson @andyjsimpson.uk · Aug 21

"He was no longer just a kid who was good with computers. He was a weapon, a shield, and the world's most powerful search engine." 😏
🔗 youtube.com/watch?v=4d9z...
#localseo

The Human Search Engine

YouTube video by Andy Simpson

youtube.com

Andy Simpson @andyjsimpson.uk · Aug 21

📉 In competitive markets, a consistent flow of new reviews is crucial. A sudden drop in review frequency can knock you out of the map pack.
Video: youtube.com/watch?v=QJU3...
Encourage your team to ask for reviews - it's a proven strategy to stay on top!
#LocalSEO #GoogleMyBusiness

Why Your Local SEO Rankings Dropped (And How To Fix It)

YouTube video by Sterling Sky Inc

youtube.com

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Andy Simpson @andyjsimpson.uk · Aug 21

You get everywhere! 😁

3

Andy Simpson @andyjsimpson.uk · Aug 13

AIOs, I laugh in the face of AIOs, I've been playing with these for a few months now Jon...yep local looks pretty good! Looking forward to next years UK #MozCon, I might even see you there!

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Andy Simpson @andyjsimpson.uk · Aug 7

May include? May?? 😏

Andy Simpson @andyjsimpson.uk · Aug 7

Makes me smile when I read this small print on LLMs, we all think "It'll be fine" or "Sounds good to me"😏

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Reposted by Andy Simpson

Darren Shaw @whitespark.ca · Jul 31

How would you rank the elements of a Google Business Profile?

In my new YouTube video, I rank every major element of the Google Business Profile from S tier to F tier.

Search “whitespark” on YouTube, and my channel should be the first result!

#localseo #seo

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Andy Simpson @andyjsimpson.uk · Jul 22

🎩 "...many of the same tactics that generate AI search visibility turn out to be common SEO approaches, only now wearing a shiny new 'AI' hat." @lilyray.nyc
🎧 notebooklm.google.com/notebook/241...
No time to read? Then just listen to Lily's @searchengineland.bsky.social article 👆🏻
#AISearch

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Andy Simpson @andyjsimpson.uk · Jul 17

Yeah this feature is great and I've used many times over the years...the 10 blue links will disappear, Google has never wanted to send visitors away from its platform, now, with AI Mode, it doesn't have to....time will tell.

Andy Simpson @andyjsimpson.uk · Jul 17

🤖 Buckle up folks, AI Mode is NOT going away, be ready to say goodbye to those 10 blue links!
🔗 blog.google/products/sea...
#AIMode

More advanced AI capabilities are coming to Search

For Google AI Pro and AI Ultra subscribers, AI Mode in Search now features the ability to use Gemini 2.5 Pro and do deeper research for you.

blog.google

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Reposted by Andy Simpson

gsterling @gsterling.bsky.social · Jul 9

Our latest @nearmedia.bsky.social newsletter: Has ChatGPT swapped out Bing for Google? Optimizing for "Local AIOs," Demographics and Search Fragmentation, Antitrust for AIO ... www.nearmedia.co/chatgpt-goog...

ChatGPT ❤️ Google?, Winning Local AIOs, Search Fragmentation, Antitrust-IO

Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.

www.nearmedia.co

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Andy Simpson @andyjsimpson.uk · Jun 15

🚵🏻 I'm still cycling btw 😎

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Andy Simpson @andyjsimpson.uk · Jun 15

...a VERY different future! And how many of us use Chrome 🤔

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Andy Simpson @andyjsimpson.uk · Jun 15

Is Google about to destroy the web? 🤔
🔗 bbc.com/future/article…
Great article on the @BBC with a perfect quote from Lily#AIModede @lilyray.nyc

If Google makes Al Mode the default in its current form, it's going to have a devastating impact on the internet - Lily Ray

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Andy Simpson @andyjsimpson.uk · Jun 13

Sorry I missed this, but I have my excuses 🚵🏻

Andy Simpson @andyjsimpson.uk · Jun 2

🚵🏻 Day 2 - Renton to Tacoma, WA
4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025

Please support me👇🏻
bit.ly/WestCoastAndy
Thank you!

#WestCoastAndy

youtu.be/0VCd_a3_0S4?...

Day 2 - Renton to Tacoma, WA

YouTube video by Andy Simpson

youtu.be

Andy Simpson @andyjsimpson.uk · May 31

4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025

Sponsor Me 👇🏻
bit.ly/WestCoastAndy

Support Andy Simpson - West Coast 2025 -- Fuller Center Bike Adventure

What has Andy signed up to do this time? Gear up for an amazing adventure on wheels with The Fuller Center for Housing! I'm thrilled to be joining their epic bicycle ride, where we'll not only pedal t...

bit.ly

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Andy Simpson @andyjsimpson.uk · May 31

🚵🏻 So no more SEO posts for the next few weeks, here's how I'll be spending my June 👇🏻
youtu.be/h-DmmJY_j2k?...

Help me support the Fuller Center to provide adequate shelter for all people in need worldwide.

#WestCoastAndy

Day 1 West Coast Ride 2025

YouTube video by Andy Simpson

youtu.be

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Andy Simpson @andyjsimpson.uk · May 25

🎱 Hey Lily, I've found an alternative for Google's new #AIMode and getting much better answers 😏 @lilyray.nyc

bart simpson is holding a bowling ball while sitting next to milhouse

ALT: bart simpson is holding a bowling ball while sitting next to milhouse

media.tenor.com

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Andy Simpson @andyjsimpson.uk · May 23

Have you played with Google's Deep Research yet Lily. Something that's supposed to be introduced to AI Mode later this year.
That does list references which is nice of them.

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Andy Simpson @andyjsimpson.uk · May 23

So many positive news stories about Google's new AI Mode 😏 #AIMode

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Andy Simpson @andyjsimpson.uk · May 22

Thank goodness this had been tested in beta for a few weeks...come on G, do better! 😏

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Andy Simpson @andyjsimpson.uk · May 22

🧐 AI Mode...reviews matter! So is this the new local 5 pack? Which is different to the local 3 pack...
#localseo #AIMode #localAI

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Andy Simpson @andyjsimpson.uk · May 22

Seattle to San Diego
4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025

Sponsor Me 👉🏻
bit.ly/WestCoastAndy

#WestCoastAndy

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Andy Simpson @andyjsimpson.uk · May 21

🧐 I actually quite like this...Gemini tells me how long Barry had been writing about SEO #GeminiChrome
@rustybrick.com

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