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aprildunford.bsky.social
April Dunford
@aprildunford.bsky.social
720 followers 75 following 47 posts
Positioning expert, author of Obviously Awesome and Sales Pitch. I post about product marketing, product management, strategic go to market stuff. aprildunford.com
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aprildunford.bsky.social
April Dunford @aprildunford.bsky.social · Jul 3
Wow. open.substack.com/pub/amandagu...
Diabolus Ex Machina
This Is Not An Essay
open.substack.com
aprildunford.bsky.social
April Dunford @aprildunford.bsky.social · Apr 2
Full circle moment
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April Dunford @aprildunford.bsky.social · Feb 11
When the office is massive and they know you're bad at directions -
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April Dunford @aprildunford.bsky.social · Feb 6
This week in the newsletter I'm talking about the difference between selling value and handling objections. It's not always as obvious as you might think.

Aside - the positioning newsletter has hit 30K subscribers - can you believe that!?

aprildunford.substack.com/p/value-vs-o...
Value vs. Objection Handling
In my positioning work, it is not unusual for teams to confuse value for customers with what I would call “objection handling.”
aprildunford.substack.com
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aprildunford.bsky.social
April Dunford @aprildunford.bsky.social · Feb 6
Tarot says -
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April Dunford @aprildunford.bsky.social · Jan 31
I've worked with this particular team before but it feels good when they keep asking you back.
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April Dunford @aprildunford.bsky.social · Jan 28
Alright let's do this.
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April Dunford @aprildunford.bsky.social · Jan 20
I hate it so much.
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April Dunford @aprildunford.bsky.social · Jan 20
Oh for sure - jealous trolls!!
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April Dunford @aprildunford.bsky.social · Jan 20
Me: Feeling happy at the airport - posts a selfie on LinkedIn for the first time in 5 years.
Cynical joyless dicks of LinkedIn: YOU'RE GAMING THE ALGORITHM!!
☠️🤳😂
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April Dunford @aprildunford.bsky.social · Jan 20
2025 starting with a bang around here. Kicking off the Q1 marathon of workshops - Austin, San Francisco (X2), Phoenix, London and New York (X3). Let's goooooo
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April Dunford @aprildunford.bsky.social · Dec 20
Positioning Jujitsu - positioning your product is as much about positioning your competitors as it is about carving out your own space in the market.
This week's newsletter dives deep into this idea. aprildunford.substack.com/p/how-to-tur...
How to Turn a Competitor's Strength into a Weakness
We all operate in competitive markets, and often, it feels like our competitors’ strengths are impossible to overcome. In this post we examine how to turn your competitor's biggest strength into a wea...
aprildunford.substack.com
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April Dunford @aprildunford.bsky.social · Dec 12
I love this so much - THANKS!
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April Dunford @aprildunford.bsky.social · Dec 12
Let me know what you think!
aprildunford.bsky.social
April Dunford @aprildunford.bsky.social · Dec 12
I loved this story about Meg White from the White Stripes. Underappreciated in her time, she just stopped and simply let the work speak for itself. A reminder that you don't owe anybody an explanation for anything. www.elle.com/culture/musi...
Searching for Meg White
It’s been over a decade since we’ve heard from the elusive White Stripes drummer. Could renewed attention over a Rock & Roll Hall of Fame nomination coax her back into the spotlight?
www.elle.com
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April Dunford @aprildunford.bsky.social · Nov 27
The past two months have been....a lot....on a personal level. But it's also been full of great work, good friends and this view.
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April Dunford @aprildunford.bsky.social · Nov 27
Hey thanks so much! Great to meet you too!
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April Dunford @aprildunford.bsky.social · Nov 27
Hey thanks!
aprildunford.bsky.social
April Dunford @aprildunford.bsky.social · Nov 22
Agreed!!
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April Dunford @aprildunford.bsky.social · Nov 22
I should have used the good ol "That's how we spell it in Canada" but I didn't think of it
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April Dunford @aprildunford.bsky.social · Nov 22
Oh for sure. But Threads has that too to a certain extent. I feel like the algorithm is very different here - like there are fewer followers but a lot more visibility
aprildunford.bsky.social
April Dunford @aprildunford.bsky.social · Nov 22
Definitely that but Threads has that too. The algorithm feels very different here.
aprildunford.bsky.social
April Dunford @aprildunford.bsky.social · Nov 22
Hey there!!!
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April Dunford @aprildunford.bsky.social · Nov 22
Haha - OOPS!
aprildunford.bsky.social
April Dunford @aprildunford.bsky.social · Nov 22
Interesting! I don't know if I'm all that "notable" but I can say the engagement I've seen on Threads has always been terrible.
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