Karthik
@beastoftraal.bsky.social
560 followers 4 following 3.2K posts
Communications strategy consultant. Connect with me for corporate workshops on #personalbranding.
Posts Media Videos Starter Packs
beastoftraal.bsky.social
No one can? But it has happened thrice already, no? Sardar Patel could... did.
beastoftraal.bsky.social
For Indians accustomed to obsequious, fawning ads featuring the PM's photo with only 'Aye Maalik tere bande hum' level of devotion left out, this NYT full-page ad may be a stark surprise 😏
beastoftraal.bsky.social
Terrific social media flex 😁
beastoftraal.bsky.social
TIL insurance brands mention a prominent number at end of the title in the search result itself. Works similarly for health insurance, car insurance too, among others.
beastoftraal.bsky.social
"Indianness in anything survives precisely because it is unfaithful to itself, constantly retranslated, mispronounced, misidentified, reimagined."
beastoftraal.bsky.social
Milliblog music review of Agam's (the band) 3rd studio album, Arrival of the Ethereal tinyurl.com/agamaote —A short, phenomenal album with the band sealing the legacy they created over the course of 22 years!
beastoftraal.bsky.social
Milliblog Weeklies, Week 287 tinyurl.com/OCT12-2025 A very rewarding musical week with excellent songs by Vishal Bhardwaj, Nivas K Prasanna, Sachin-Jigar, Leon James, Bheems Ceciroleo, Ajaneesh Loknath, Judah Sandhy, Berny and Tansen, and Agam!
beastoftraal.bsky.social
"Administratively Bangalore is a disaster. India’s cities urgently need power over their own fate. Yet the likelihood of any state voluntarily handing over power is remote. The GBA is a grand experiment in whether India can improve its cities within the constraints of its imperfect system".
beastoftraal.bsky.social
"Stop virtue signalling. You’re literally profiting off the tradition. This isn’t a non-profit documentary. While it’s wrong for people to perform these rituals in public places, it doesn’t give you the moral high ground"
beastoftraal.bsky.social
Hahahahahahahahahahaha 😂
beastoftraal.bsky.social
Lesson for founders/brand owners: settle the salary of the social media team first while thinking of shutting shop, take charge of all social handles, and change the passwords.
beastoftraal.bsky.social
Doesn't ED fall under central government (BJP)? If the central government is using ED as distraction (which BJP does all the time, including as a weapon, and we all know that anyway), doesn't it amount to saying BJP is trying to protect a non-BJP Kerala government? 🤔
beastoftraal.bsky.social
From mocking India because Taliban praised it... to letting the Taliban enforce their no-woman policy in a press conference IN THE INDIAN CAPITAL.
beastoftraal.bsky.social
Interesting hypothesis. Where does Soma/Somras feature in this, I wonder.
beastoftraal.bsky.social
I reckon he has made peace with the fact that he didn't get the Nobel Peace Prize.
beastoftraal.bsky.social
At least now he may stop saying he mediated between India and Pakistan, to stop the war, using trade as a lever.
beastoftraal.bsky.social
While I'm already in a perpetual state of awe over how beautiful flowers are, the other thing worth being in awe about is how nature presents the, in contrast with the leaf's shades of green. The contrast, or the presentation/leafy background, elevates the flowers' beauty!
beastoftraal.bsky.social
What happens to people after the join BJP? 😳
beastoftraal.bsky.social
India really needs a national-level mass media awareness campaign on reducing,
1. carb-dependence,
2. ultra-processed foods, and
3. sugar.
beastoftraal.bsky.social
3/3 Whether people want their news to be free of sensationalism or not is a vastly different topic, considering the leading newspaper of our country revels in that style of news framing.
beastoftraal.bsky.social
2/3 This is particularly striking in these days when even Doordarshan, the supposed-last bastion of sober news presentation, recently titled a segment, 'Bewafa Sonam', in the style TIMES NOW/Republic TV while referring to the recent arrest of Sonam Wangchuk.
beastoftraal.bsky.social
Talented's (the agency) excellent new ad film for The Hindu mirrors the newspaper's famously sober way of presenting news without sensationalizing. I can say this confidently since I skim at least 20+ newspapers every single day. 1/3