Author | Lightnews

Why cities like Tulsa are rewriting the rules of where—and how—we work.

Bradley Schurman @bradleyschurman.bsky.social · 15d

I'm calling it The Great Uncoupling.

For the first time in a century, people — not companies — are the ones being recruited to cities.

Tulsa’s $10,000 bet on remote workers is paying off: $4.31 in return for every dollar spent.

populationnext.substack.com/p/the-great-...

The Great Uncoupling

Gen X Retirement Crisis: Catch Up Now!

Bradley Schurman @bradleyschurman.bsky.social · 29d

MIT Press is publishing The Geography of Prosperity—a data-rich look at which U.S. cities will actually thrive amid climate change, automation, and population decline. Deep thanks to Gita Devi Manaktala, Bridget Matzie, Jaymes Cloninger + Motivf, and to every subscriber + listener. More soon.

Bradley Schurman @bradleyschurman.bsky.social · Oct 1

Gen X is running out of runway, but there's still time to fix their retirement woes. With Kerry Hannon & Janna Herron.

www.youtube.com/watch?v=3uqB...

The $100,000 H-1B Shock: Will America Push Top Talent Away?

Bradley Schurman @bradleyschurman.bsky.social · Sep 24

A proposed $100k H-1B fee won’t dent Big Tech—but it could choke startups, labs, and mid-market firms. Fewer visas → more offshoring → pricier everything. In a low-growth America (zero pop growth by 2031), talent is the throttle. Adding locks while others open doors is how you get passed.

The Luxury of Big Families

Bradley Schurman @bradleyschurman.bsky.social · Sep 23

Authoritarian vs democratic doesn’t decide birth rates.

China (~1.0) is collapsing. France (1.6) and the U.S. (1.6) aren’t far behind.

The truth: babies follow costs, not constitutions. Housing, childcare, work-life balance. Fix those—or watch fertility keep falling.

Bradley Schurman @bradleyschurman.bsky.social · Sep 22

The new status symbol is a big family.
populationnext.substack.com/p/the-luxury...

In an age of shrinking households and falling birthrates, having more children isn’t just a lifestyle choice—it’s a luxury few can afford.

Bradley Schurman @bradleyschurman.bsky.social · Sep 21

This H1-B saga is the latest affront to U.S. growth. Not only does it help speed up our demographic decline — now projected as early as 2031 — but it will likely cause our economy to contract. Efficiencies will be found using automation and AI, but people buy products and services, not machines.

The Demographic Earthquake Fueling the Far-Right Surge

Bradley Schurman @bradleyschurman.bsky.social · Sep 16

Demographics are driving nations to the right.

Right-wing populists are no longer fringe—they’re mainstream. A London march was the latest signal of a global shift.

open.substack.com

In a world where everyone is always on, the rarest luxury is the ability to turn it all off.

Bradley Schurman @bradleyschurman.bsky.social · Sep 16

Silence is one of today’s greatest (and rarest) luxuries.

The Luxury of Quiet

open.substack.com

Why 4 in 10 Americans Are Planning to Move Abroad (And Where They're Going)

Bradley Schurman @bradleyschurman.bsky.social · Jun 25

Americans are on the move, seeking new communities that offer greater affordability and social protection. Some places, like the Italian island of Sardinia, are welcoming them with open arms, and hoping they will help turn around decades of demographic decline.

Why Multigenerational Living Is Reshaping Housing

Bradley Schurman @bradleyschurman.bsky.social · Jun 18

Multigenerational living is rapidly reshaping the U.S. housing market as families across generations move in together to address rising housing costs, caregiving needs, and cultural preferences.
populationnext.substack.com/p/a-new-amer...

A New American Household

The $8.7 Trillion Market Everyone Is Ignoring

Bradley Schurman @bradleyschurman.bsky.social · Jun 11

What if American businesses were missing the largest untapped market in the history of the world?

www.youtube.com/watch?v=MVgX...

The Silent Collapse of Rural America—And Why It Affects You

Bradley Schurman @bradleyschurman.bsky.social · May 28

How do we sustain our food supply when people, the very foundation of agriculture, are disappearing?

populationnext.substack.com/p/the-silent...

How do we sustain our food supply when people, the very foundation of agriculture, are disappearing?

Bradley Schurman @bradleyschurman.bsky.social · May 21

Cash bonuses won’t fix a birth rate problem.

Financial incentives may look like a solution on paper. But decades of global data say otherwise.

Check out Population Next on Apple Podcasts, Spotify, and YouTube.

Famine intelligence networks are under attack, threatening the lives of millions

Bradley Schurman @bradleyschurman.bsky.social · Apr 1

📡 The Trump administration's halted sharing data and intelligence, which has impacted hunger worldwide and forced humanitarian organizations to adopt new strategies to serve vulnerable populations.

Hunger Pains

newrulesmedia.substack.com

Drastic Change Needed To Slow Climate Risk Valued In Trillions

Bradley Schurman @bradleyschurman.bsky.social · Mar 22

“The people largely left behind are lower-income or elderly on fixed incomes ... inland communities will likely have a strong tax base, while those on the coasts could see their fortunes dwindle ... places that need public services will struggle to provide them.”

www.forbes.com/sites/jennif...

Climate risk is no longer a distant threat, already forcing millions of people to change where and how they live.

www.forbes.com

Reposted by Bradley Schurman

New Rules Media @newrulesmedia.bsky.social · Mar 20

Dr. Angela Jackson's book, The Win-Win Workplace, argues that meaningful employee investment is not only ethical but also economically essential. newrulesmedia.substack.com/p/the-win-wi...

The Win-Win Workplace

Investing in employees isn't just good ethics—it's great business

newrulesmedia.substack.com

Bradley Schurman @bradleyschurman.bsky.social · Mar 17

It’s a beautiful day in Miami to talk about the future!

Boomers are setting up a showdown with millennials, aging in place and plunking down hundreds of thousands on renovating their homes

Bradley Schurman @bradleyschurman.bsky.social · Mar 17

🏠 Housing is the new generational battleground: Boomers staying put, mortgage-free; Millennials priced out. Homeownership costs surge while older owners renovate rather than move. #housing #realestate #millennials
www.yahoo.com/news/boomers...

Millennials need homes, but because of high home prices and mortgage rates, baby boomers have little reason to sell.

www.yahoo.com

Bradley Schurman @bradleyschurman.bsky.social · Mar 15

Ukraine's population crisis threatens to reduce its population significantly, with experts estimating that only about 30% of refugees may return, potentially leaving the country with barely 30 million people by 2030.

www.politico.eu/article/ukra...

The depopulation of Ukraine

The war is exacerbating a demographics decline that had already started well before Putin ordered his troops across the border

www.politico.eu

Reposted by Bradley Schurman

New Rules Media @newrulesmedia.bsky.social · Mar 14

Thoughtful architecture can help bridge societal divisions, combat climate change, and build inclusive, sustainable communities. Design can reshape cities, reduce isolation, and address the intertwined crises of affordability, environmental impact, and social fragmentation.

Building Bridges

Architecture can unite our fragmented world and help heal the planet

newrulesmedia.substack.com