Author | Lightnews

Shubham Davey @bydaveyji.bsky.social · 6h

Stop outsourcing your thinking to AI.

Start outsourcing the grunt work after you've done the hard, human-centric research.

Otherwise, you're just buying a faster clown car for a product that's going nowhere.

Shubham Davey @bydaveyji.bsky.social · 6h

Have you built something that unequivocally makes their lives better, easier, or more profitable?

What's your defensible differentiator? Why YOU and not the other 100 solutions AI can instantly compare you to?

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Shubham Davey @bydaveyji.bsky.social · 6h

The real work hasn't changed:

Do you genuinely understand their deepest frustrations and aspirations? Can you speak their language better than they can?

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Shubham Davey @bydaveyji.bsky.social · 6h

AI is a phenomenal amplifier.

But it can only amplify what's already there. If you're shouting into the void with an irrelevant message or a solution nobody needs, AI just helps you shout louder, faster, and more expensively.

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Shubham Davey @bydaveyji.bsky.social · 6h

Here's the cold splash of water:

AI cannot fix a broken product.

You can generate 1,000 blog posts, 500 LinkedIn carousels, and an endless stream of tweets. If your core offering doesn't solve a real, painful problem for a specific audience, you're just creating noise.

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Shubham Davey @bydaveyji.bsky.social · 6h

Everyone's chasing the AI dream.

"One prompt to rule them all." "Automate the entire content flywheel."

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Shubham Davey @bydaveyji.bsky.social · 1d

Stop guessing what works in SEO.

Discover SEO growth stories of businesses who’ve already done it with Letters Bydavey 👇🏻
twitter.shubhamdavey.com/letters-byd...

Letters Bydavey: Documenting SEO Growth Stories

Learn what works in SEO from those who have already done it. No guessing game anymore.

twitter.shubhamdavey.com

Shubham Davey @bydaveyji.bsky.social · 1d

Micro-intent is the secret sauce for small sites. Map every keyword to a real user goal.

- Embed videos
- Write easy answers
- Have contextual CTAs

Featured snippets love this.

Big brands can’t move this fast—use it.

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Shubham Davey @bydaveyji.bsky.social · 2d

Transform your security narrative to convert security-conscious prospects into confident customers.

I've put together a guide that covers 20 copywriting rules (with example copy, prompts, implementation steps & common mistakes)

shubhamdavey.com/copywriting...

Copywriting for SaaS: Prompts, Examples & Mistakes for 2025

Every SaaS founder hits that wall. Your product is brilliant, but your message isn't converting visitors into customers. I faced this exact challenge as a

shubhamdavey.com

Shubham Davey @bydaveyji.bsky.social · 2d

What transforming security concerns into confidence turns out to be:

• Increase enterprise sign-ups through verified trust signals
• Boost customer retention with transparent security practices
• Generate more referrals through enhanced security reputation

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Shubham Davey @bydaveyji.bsky.social · 2d

Here's how to build unshakeable trust through transparency:

• Tell micro-stories of specific moments
• Use precise numbers over general claims
• Write at the intersection of emotion and evidence

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Shubham Davey @bydaveyji.bsky.social · 2d

For SaaS founders who have built secure solutions but struggle to convince enterprise prospects of their security credibility.

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Shubham Davey @bydaveyji.bsky.social · 2d

While data breaches dominate headlines weekly, your potential customers remain hesitant to trust their sensitive data to a solution they perceive as risky.

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Shubham Davey @bydaveyji.bsky.social · 2d

Your potential customers leave demos citing "security concerns" despite your robust infrastructure and compliance measures.

Your sales team loses the most qualified leads because prospects can't verify your security credibility.

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Shubham Davey @bydaveyji.bsky.social · 2d

This way, I not only improve my writing (by practicing more) I can also create more in less time while getting better.

Shubham Davey @bydaveyji.bsky.social · 2d

I absolutely love @Google's NotebookLM.

It doesn't write for me (which is the worst usecase of AI), instead it tells me talking points which I use to write based on a thing or two I know about writing.

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Shubham Davey @bydaveyji.bsky.social · 2d

Stop guessing what works in SEO.

Discover SEO growth stories of businesses who’ve already done it with Letters Bydavey 👇🏻
twitter.shubhamdavey.com/letters-byd...

Letters Bydavey: Documenting SEO Growth Stories

Learn what works in SEO from those who have already done it. No guessing game anymore.

twitter.shubhamdavey.com

Shubham Davey @bydaveyji.bsky.social · 2d

One-page, one intent.

Why do most landing pages flop? They try to do everything.

- Build intent-driven content pages
- Answer the top questions
- Remove all the fluff

Watch conversions skyrocket.

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Shubham Davey @bydaveyji.bsky.social · 2d

Want to stand out?

🎯 Get personal.
🎯 Get messy.
🎯 Get real.

Because in a world of perfect content, imperfection is your superpower.

Who’s brave enough to show their scars?

Shubham Davey @bydaveyji.bsky.social · 2d

If your content feels safe, it’s forgettable.
If it feels polished, it’s probably AI.

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Shubham Davey @bydaveyji.bsky.social · 2d

AI is scary good at writing. Maybe better than you.

- But only you can rant about your worst client.
- Only you can admit you bombed that launch last time.
- Only you can share the weird thing your customer said on a call.

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Shubham Davey @bydaveyji.bsky.social · 2d

Everyone’s talking about “humanizing” content in the AI age.

But here’s a radical idea:

❌ Stop telling people you’re human.
✅ Start proving it.

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Shubham Davey @bydaveyji.bsky.social · 3d

Transform your user experience to create product champions who can't imagine working without your solution.

I've put together a guide that covers 20 copywriting rules (with example copy, prompts, implementation steps & common mistakes)

shubhamdavey.com/copywriting...

Copywriting for SaaS: Prompts, Examples & Mistakes for 2025

Every SaaS founder hits that wall. Your product is brilliant, but your message isn't converting visitors into customers. I faced this exact challenge as a

shubhamdavey.com

Shubham Davey @bydaveyji.bsky.social · 3d

What clear messaging does to your startup:

• Reduce time-to-value from days to hours
• Increase feature adoption rate by guided discovery
• Cut onboarding support tickets with self-serve resources

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Shubham Davey @bydaveyji.bsky.social · 3d

For SaaS founders who've built powerful features but watch users leave, here's how to turn user confusion into confident adoption:

• Create micro-guides for feature discovery moments
• Create progressive onboarding flows around small steps
• Design progressive engagement paths around user behavior

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