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Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

The #advertising domination continues...

Digiday: With Microsoft in tow, Amazon's DSP tightens its grip on the open web

After locking in deals with Netflix and Spotify, commerce giant Amazon is now folding Microsoft into the mix.

digiday.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

This is totally on point. #Data is a critical #storytelling component.

PR Daily: Inside the OKCupid playbook on using data in storytelling

Turning data into compelling, media-worthy stories. OKCupid has a simple, yet reliable, formula for transforming data into viral PR moments. Behind every campaign or clever headline from the dating…

www.prdaily.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

Well, duh!

PR Daily: Preparation is the real response in crisis comms

Crisis communications start before the headlines break.

www.prdaily.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

More and more publishers are considering approaches just like this.

Digiday: When it comers to mitigating ‘Google risk,’ here's how The Independent maps four-pillar rowth plan for the AI era

The Independent has built its growth strategy around the "blue links risk" and has stopped measuring its success by audience reach.

digiday.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

I thought this announcement was ridiculous and total #lamesauce. C'mon, Lebron...you can do better.

MediaPost: Lebron James' 'Second Decision' Is About Cognac, Not Basketball

Leading up to the announcement, speculation swirled that James could address concerns about whether he would step away from the NBA.

www.mediapost.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

Interesting #Marketing Stat Of The Day:

69% of consumers state fair, competitive pricing is the primary reason why they remain loyal to brands. 81% abandon brands because of consistent poor-quality service, whiler 7% move on because of rude/disrespectful #custserv.

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

No surprises here.

Retail Brew: As holiday sales growth slows, shoppers turn to sales events and BNPL

Shoppers are looking for more than discounts, but sales events and BNPL remain key for retailers.

www.retailbrew.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

This what #sportsmarketing #sponsorships are all about: maximizing exposure and creating brand activations .

Digiday: How FanDuel’s Amazon Prime NBA sponsorship extends beyond the court logo

Fanduel is the first sponsor of Amazon Prime's NBA coverage. Its innovative approach could set the pace for future partnerships.

digiday.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

I appreciate this strategic approach.

Ragan Communications: How Comcast rethought its intergenerational communications personas

Reaching different generations requires customized comms pathways.

www.ragan.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

There are some outstanding lessons learned here.

Content Marketing Institute: B2B Content and Marketing Trends: Insights for 2026

Get more than AI talk in the Content Marketing Institute’s annual B2B survey. Over 1,000 marketers discuss challenges, impact, tools, budgets, and more.

contentmarketinginstitute.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

Now we're talking.

PRSA's PRsay Blog: How to Thrive as a Writer in the Age of AI

My ex — let’s call him my wuzband — was nearing retirement as a brilliant Hallmark photographer when the age of digital photography dawned. (I hurry to assure you that he is much, much older than…

prsay.prsa.org

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

This is interesting .

Digiday: Vibe marketing was a joke – until OpenAI got involved

The old model of brand building - - rooted in time, headcount and budget - - is being outpaced by one defined by speed, automation and access.

digiday.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

This is absolutely true.

NBC News: The AI boom's reliance on circular deals is raising fears of a bubble

A spate of recent deals among AI's biggest players has tightened the circle of companies and investments underpinning the technology’s explosive growth.

www.nbcnews.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

I like this approach.

MediaPost:YouTube Launches Program To Connect Advertisers To Third-Party Experts

YouTube's "Activation Partners" program will show advertisers trusted third-party partners known for "expertise in buying strategies and campaign management," including platform-specific optimizing…

www.mediapost.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

You're up to date on your #ChatGPT developments.

MarTech: OpenAI expands ChatGPT into an app platform — and a new channel for marketers

Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation.

martech.org

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Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

They certainly carry far more clout than ever before.

Digiday: Creators emerge as the industry's new power brokers

There are more creators at Advertising Week 2025 than in any past iteration of the conference, showing the rise of creators this year.

digiday.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

Just so you're aware: A problem without a solution isn’t a problem. It’s a situation we have to live with.

Seth Godin: Unsolvable

A problem without a solution isn’t a problem, it’s a situation we have to live with. But most existing problems do have solutions. We just don’t like that solution. The solution m…

seths.blog

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 2d

Wow.

Consumers don’t trust the first search result – and AI use surges: Survey

With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay visible and chosen.

searchengineland.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 3d

This has been going for several years, but it's been heating up in recent months.

Marketing Brew: Gather the girls—and the brands—for the next watch party

Shows like “The Summer I Turned Pretty” and “Dancing With the Stars” have inspired viewers to throw more watch parties, and brands are getting in on it.

www.marketingbrew.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 3d

Now we're talking!

Forbes: How To Build A CEO’s Personal Brand To Elevate The Company

A CEO’s influence extends beyond quarterly earnings reports—it defines how people perceive the company itself, and stakeholders want to hear from executives in real time.

www.forbes.com

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 3d

Very cool!

Modern Retail: Bobby Parrish's supplement brand FlavCity launches at Target

Bobby Parrish's clean-label food and beverage brand is entering Target this week. FlavCity will debut with its protein smoothie line.

www.modernretail.co

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 3d

Interesting #Media Stat Of The Day:

The Trump administration has banned drone photography in 935 square miles of airspace above Chicago to prevent journalists from documenting its use of force in the city.

Source: NPPA

NPPA Raises First Amendment Concerns Over Largest Drone Flight Ban Ever Issued in U.S.*

The National Press Photographers Association (NPPA) today raised serious First Amendment concerns over the Department of Homeland Security’s request and the Federal Aviation Administration’s issuance…

www.nppa.org

3 1

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 3d

I agree.

Nieman Lab: Watchdog journalism’s future may lie in the work of independent reporters like Pablo Torre

With past journalistic stints at both Sports Illustrated and ESPN, Torre is not exactly a pure outsider. Yet he’s far from a household name, with fewer than 200,000 podcast subscribers.

www.niemanlab.org

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 3d

I really like this play...a lot. It's very smart.

Modern Retail: Ninja is working to acquire customers through baby registries and 'less traditional' gift guides

As it works to grow revenue and reach new customers, kitchen-appliance brand Ninja is gunning for a top spot on wishlists and gift guides.

www.modernretail.co

Caddy Marketing and Communications, Inc. (CMAC) @caddymarketing.bsky.social · 3d

This is the first time I'm seeing this case being stated...but I think it's accurate.

MediaPost: Marketers Should Capitalize On Hispanics' Love Of Streaming

Short-sighted strategy: YouTube gets 96% of Hispanic marketers' spend, but only 21% of TV time of Spanish-speaking audiences.

www.mediapost.com