Author | Lightnews

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Feb 12

Making things fit together, like joining wood, or joining letters, is a craft of love.

In this logotype we can see how these two ideas come together for the Jigsaw wood working joinery, using the letter to mimic the craft of joinery.

And the logo was awarded a Logo Wave Award.

1

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Feb 5

Coaching and climbing are two passions that I was lucky enough to combine in the project for Inner Heights Climbing Coaching.

Coach Luke is not only a superb climbing instructor, but also a magnificent mindset coach, specially around dealing with fear and failure.

#logo #deisgn #coaching #branding

1

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Feb 4

This lovely quote by Émile Coué helped me get through some rough patches.

And I still repeat it daily (even when the patches are a bit more smooth 😁)

1

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Jan 29

Monograms are one of my favourite ways to execute on a logo when is relevant to do so.

#monogram #logo #design #branding

Reach out if you need a hand with a logo for your business or practice.

2

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Jan 27

Phone wallpaper inspiration by the hand of Rick Rubin:

"Do what you can with what you have. Nothing more is needed."

#liveintentionally

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Jan 27

I LOVED Piranesi so much! Such a beautiful setting and engaging story. One of my favourites. 🙏

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Jan 24

To design is to create something thoughtfully—essentially, to consider what you are doing and why you are doing it. It’s about making mindful choices.

It’s curious how the same principles apply not just to industrial, graphic, or web design, but also to designing your life.

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Jan 22

☕ 🐑 Brewe Coffe logo design.

A super fun project with a fun execution using a bit of negative space here and there to combine, a sheep and a coffee cup.

Drop me a message if you have any questions about designing a logo for your business.

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Jan 1

Happy New Year!

May this new year bring so much more of your Self in all areas of your life. 🙏

1

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Dec 27

Really… just put it down.

2

Reposted by Juan Carlzon - Brand Identity Designer

Fight for the Future @fightforthefuture.org · Dec 22

🚨 Exciting plans for 2025! 🚨

We’re launching a campaign for Surveillance-Free Sanctuary Cities! We’ll advocate for cities to reject invasive surveillance technologies, increase accountability for public spaces, and protect the rights of immigrants, journalists, and political dissidents.

2 18 94

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Dec 21

Happy Solstice Everyone!!

May we all remember what we're truly celebrating this time of year 🙏

1

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Dec 20

🙏

1

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Dec 18

This logo was a collaboration with @Nina Tomlinson for her new yoga and somatic practice.
If you're based around London check out flomoyoga.uk

#logo #web #design #yoga #somatics #personaldev

1 3

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Dec 17

This what the ancient Alunaki called the whaletale moon

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Dec 17

Unless I’m missing the irony of the brackets you might want to check this out…

youtu.be/I3GqcZJdswo

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Dec 13

Is there anything in the back of your mind that keeps dragging along with you?

If you don’t quite feel ready to let it go, at least try to imagine how freeing it would be to not have weight you down…

Is it a goal? Is it last new year resolution? Is it a chore?

#goals #energy #freeing #lifeforce

Reposted by Juan Carlzon - Brand Identity Designer

Becky Carlzon @beckycarlzon.bsky.social · Dec 1

The Cotswolds -----> Koh Samui

with @carlzondesign.co

Next 6 weeks = writing retreat to finish my next book on levelling up professionally and personally.

Because you can't improve one without improving the other.

I'll be writing it; Juan will design it.

Watch this space ...

1 3

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Dec 11

Can you spot the cup, the flame and the "&" ?

This is rather pretty but not used concept for a Swedish inspired coffee house. Fika is such beautiful way of pausing, connecting and sharing.

#logo #design #branding #coffee #fika

1

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Dec 9

"[Simplicity] is about elegance and prioritisation, not dumbing down."

Chip and Dan, Heath.

Be reminded of the beauty and power of simplicity. Thanks to Chip and Dan Heath for this very graceful definition.

1

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Dec 6

Started reading “How to launch a Brand” by @Fabian Geyrhalter a right off the bat in the foreword I found a really nice take on influence of design in branding.

1

Reposted by Juan Carlzon - Brand Identity Designer

Frank Hennessy @frankhennessy.bsky.social · Dec 3

The view from Beinn a' Choin yesterday 2/12/24 🏔️ ☀️ to Ben Lomond, Loch Lomond, Loch Long and the Arrochar Alps #Corbetts #Corbetteering #Scotland #mountains #hillwalking #winter

6 58

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Dec 4

What is more representative of chronic mis-happening than a toast falling on the side of the jam? It always happens that way...

This is the name of Bristol Based Punk-Rock band I got to help with a logo design. This wasn't the final chosen concept, but still remains one of my favorites.

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Dec 3

Very remote working office for this morning

#travelstoke #getlost #travelphotography #wanderlust #exploretheworld #travellight #iphonephotography #iphoneography #shotoniphone #mobilephotography #pocketcamera #phonecameraart #darkroomapp #fjorden

2

Juan Carlzon - Brand Identity Designer @carlzondesign.co · Nov 30

Just keep moving. Don’t give up. No matter how little it might look like, is still progress. You got this!!

🎧

⬇️

https://buff.ly/3V6vM0u