Author | Lightnews

Casey | Content & Social Media Marketing

@caseymarketing.bsky.social

9 followers 5 following 190 posts

Freelance marketer 👩‍💻 for wellness , beauty, salon, spa & fitness brands 👉 Book an account audit #rva #socialmediamarketing #contentmarketing

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Casey | Content & Social Media Marketing @caseymarketing.bsky.social · 16d

3 ways to 3x your engagement on Instagram
#businesstips #socialmedia #socialmediamarketing

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · 17d

A clear goal gives you something specific to aim for. And that’s what makes the process of social media content creation easy

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · 22d

Content creation can be fun if you just stop overthinking it.
Start taking clips of yourself throughout the day and then write a caption that relates to your business.
BOOM. So easy.

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · 23d

Social media success comes down to CONSISTENCY.

So get rid of sales gimmicks or feeling like you need to hop on every viral trend just to make it work…

Building your brand is about creating and sharing your work in a way that is authentic to YOU

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · 24d

Did you know it’s possible to have fun (and success) marketing your business on social media?

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · 24d

Experimentation is the name of the social media game.

I know it’s scary to be perceived.

I know it’s scary to TRY.

But the more you do, the less scary it becomes, and the more data you have to figure out what actually performs well and moves the needle for your business
#socialmedia #motivation

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · 28d

If you don't know already, Metricool is my FAVORITE social media post scheduler. Not only do they have a robust free plan, they make it so easy to keep up with your content strategy across all the different social media platforms. It is truly unbeatable for saving time and energy.

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Sep 29

Ditch the social media gurus and literally just become a better story-teller. I promise that will do more for your brand online than any other tactic! #socialmediamarketing

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Sep 27

Work smarter, not harder when it comes to showing up on social media! By using a scheduler like Metricool, you can plan social media posts and review data all in one simple interface! (also they have a great free plan for those just getting started)

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Sep 25

Forget what you think you know about social media!

Start asking real questions, start building real connections, and you'll start seeing real results from your social media marketing efforts. (full video on my YT)

#socialmediamarketing #businesstips

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Aug 29

Maximize your YouTube marketing strategy

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Aug 28

Content strategy vs. content marketing = ideation vs. execution. Check out the whole video on my YouTube channel!

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Aug 28

Sales 101 for service providers!

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Aug 22

1. Anchor the specific moment a shift occurred 2. Describe the tension/struggle 3. The desired transformation 4. What you did differently 5. The significance of why it matters

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Aug 21

Being intentional with your copy, your visuals, your entire customer journey... is literally the KEY to marketing success

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Aug 8

“If you run everything through a spreadsheet, you might end up with a rational plan, but the rational plan isn’t what creates energy or magic or memories”
- Seth Godin (This is Marketing)

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Aug 7

You're afraid to create videos that show off your personality and the amazing person behind your brand... but I am here to tell you, those fears are unfounded!

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Aug 6

Sales is at the heart of getting what you want (and making effective business content)

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Aug 1

Being chronically online lends itself to social media fluency! (That’s what I tell myself when I spend too much time on TikTok lol)

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Jul 31

It’s about CAPTURING and SELLING the VIBE

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Jul 30

The right content is the difference between your business blowing up in Q3-Q4 and flopping

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Jul 30

I learned this from the book Algospeak and I’ve been testing it out across my channels. I think I’m onto something here… #marketing #viralvideo

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Jul 29

You poured your heart into your business to make an impact, not just to go viral, right? So let's make sure your content reflects that!

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Jul 26

Tired of repeating yourself to freelancers who just don't "get" your brand? You're not just looking for a poster; you need someone who truly understands your vision! I'll dive deep into your values so the content we create feels like it's coming straight from your dream team, not some random person.

Casey | Content & Social Media Marketing @caseymarketing.bsky.social · Jul 25

You know your brand's mission, but are you truly sharing it in a way that everyone gets? That's where I come in! I help bridge that gap with branded visuals and super smart copy that turns your passion into compelling content your audience will instantly connect with.