Lightnews — Scholar-powered news

Cypress North @cypressnorth.bsky.social · 20h

We’re a finalist for this year’s @searchengineland.bsky.social Awards! Our agency is in the running for Best Commerce Search Marketing Initiative – PPC, thanks to our work with Dave & Adam’s Card World.

Congratulations to our amazing ecommerce team!

Cypress North @cypressnorth.bsky.social · 4d

Meet three new members of our marketing team!

Julie Hong, Macy Weber, and Nathan McAvoy (aka Mac) all joined us as Digital Marketing Coordinators. Julie works out of our Rochester office while Macy and Mac are in Buffalo.

We’re so excited to have them!

Cypress North @cypressnorth.bsky.social · Sep 11

Give a big welcome to three of our newest team members here at Cypress North!

Nicole Visano recently joined our Buffalo office as an Account Manager! In Rochester, we welcomed Content Writer Aaron McKinley and Account Associate Angelina Galitzdorfer.

Cypress North @cypressnorth.bsky.social · Sep 9

WordPress is the most commonly used content management system. But is it the best option available?

In his latest blog, CTO Matt Mombrea weighs the pros and cons of WordPress.
cypressnorth.com/web-programm...

Is WordPress Still a Good CMS? | Cypress North

WordPress is the most commonly used content management system. But is it still your best option? Here are five major reasons why our clients still prefer this platform.

cypressnorth.com

Cypress North @cypressnorth.bsky.social · Aug 28

Can search engine crawlers access your content?

Our Director of Organic, Kathleen Hagelberger, outlines five ways you can view your page as Googlebot and shares some advice on how to address accessibility issues.
cypressnorth.com/search-engin...

How to View Your Site Like Googlebot | Cypress North

Can search engine crawlers access your content? If you’re not sure, check out these five methods to view your pages as Googlebot and other crawlers.

cypressnorth.com

Cypress North @cypressnorth.bsky.social · Aug 25

We’re so excited to announce two more well-deserved promotions on our marketing team:

Callie Kessler to Digital Marketing Strategist
Harrison Worden to Senior Digital Marketing Strategist

Congratulations to Callie and Harrison!

Cypress North @cypressnorth.bsky.social · Aug 21

New team members! We’re so excited to introduce you to Jorge and Annika!

Jorge Rivera-Colón is a Junior Marketing Analyst in our Buffalo office.

Annika Monfort is a Junior Graphic Designer in our Rochester office.

We’re thrilled to have them here!

Cypress North @cypressnorth.bsky.social · Aug 19

Need to modify your product feed in Google Merchant Center?
Using Attribution Rules lets you do so without directly touching your primary feed.

Director of Ecommerce Maggie Humphrey explains
how in her latest blog post.
cypressnorth.com/resources/gu...

How to Use Attribution Rules in Google Merchant Center | Cypress North

Make changes in Google Merchant Center without touching your feed. Learn how to use attribution rules to help properly structure your campaigns.

cypressnorth.com

1

Cypress North @cypressnorth.bsky.social · Aug 12

We’re so excited to announce three recent promotions to our leadership team: Christine Zirnheld, Maggie Humphrey, and Kathleen Hagelberger!

We can’t wait to see how they continue to grow and lead our team’s efforts to improve performance for our clients.

Cypress North @cypressnorth.bsky.social · Aug 5

A CN Summer Celebration ☀️💚 We had a great time bringing everyone together last week for a special “First Friday” summer picnic!

Our team and their families had so much fun catching up, enjoying the beautiful weather, and celebrating our company’s 15-year milestone anniversary.

Cypress North @cypressnorth.bsky.social · Jul 28

Do you use gated content in your strategy?

In her latest blog, Callie Kessler breaks down the power of gated content and walks you through how to gate your content with tools like HubSpot.

cypressnorth.com/hubspot-trai...

Gated Content: What It Is & When to Use It | Cypress North

Are you incorporating gated content in your organic strategy? Learn when you should gate your content and how to do it with HubSpot.

cypressnorth.com

Cypress North @cypressnorth.bsky.social · Jul 16

Happy 716 Day from Cypress North! 🦬

We love working with clients around the world, but we’re so proud of our Buffalo roots.

Cypress North @cypressnorth.bsky.social · Jul 10

We had so much fun bringing our two offices together yesterday at the Rochester Red Wings game. Our team enjoyed the beautiful weather, shared some laughs, and celebrated with a Red Wings win! ⚾☀️

Cypress North @cypressnorth.bsky.social · Jul 9

We're so excited to announce two more well-deserved promotions on our Cypress North team:

Elizabeth Sarro to Senior Digital Marketing Manager
Lane Howard to Senior Graphic Designer

Congratulations to Lane and Elizabeth! We can’t wait to see you shine in these new roles!

1

Cypress North @cypressnorth.bsky.social · Jul 3

Traditional ecommerce search ads are dying,

In her latest Search Engine Land blog, Maggie Humphrey explains the evolution of ecommerce in Google Ads.

searchengineland.com/the-decline-...

The decline of ecommerce search ads: Are shopping campaigns to blame?

Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy before it's too late.

searchengineland.com

Cypress North @cypressnorth.bsky.social · Jun 27

AI is reshaping digital marketing as we know it.

What’s next for PPC and SEO? Greg Finn joined the @withcandour.co.uk podcast to share his thoughts on how to adapt.

Watch the full episode:
withcandour.co.uk/podcast/will...

Will SEO and Google Ads be killed by AI search engines?

Jack Chambers-Ward is joined by Greg Finn to discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing as a whole.

withcandour.co.uk

Cypress North @cypressnorth.bsky.social · Jun 20

We loved being back in person at #SMXAdvanced last week!

It was great to see familiar faces, make new connections, and watch our team in action with Shep sharing insights on lead gen strategies and @gregfinn.bsky.social moderating thoughtful discussions.

Cypress North @cypressnorth.bsky.social · Jun 18

Do you want to use custom labels to help your #GoogleShopping campaigns?

In her latest guide, Director of Ecommerce Maggie Humphrey explains how to use them effectively to boost your shopping campaigns.
cypressnorth.com/resources/gu...

How To Use Custom Labels For Google Shopping | Cypress North

Custom labels can be a game-changer for ecommerce advertisers. Learn why you should use them and how to set them up to boost your shopping campaigns.

cypressnorth.com

Cypress North @cypressnorth.bsky.social · Jun 13

Say hello to the newest members of the CN team! 👋

We’re so excited to welcome Chiara, Gracie, Nate, and Amy to Cypress North! They’re already doing great work and we can’t wait to see them grow!

Cypress North @cypressnorth.bsky.social · Jun 6

We’re so excited to announce two big promotions on our team:

Julia Meteer to Digital Marketing Manager
Alana Leveritte to Digital Marketing Associate

We're so proud of their growth and can't wait to see them shine in these new roles!

Cypress North @cypressnorth.bsky.social · Jun 4

SMX Advanced is one week away!

Christine will share insights Thursday & @gregfinn.bsky.social will be moderating discussions throughout the conference.

We can't wait to see everyone in Boston!

#SMXAdvanced #GoogleAds #PPC

Cypress North @cypressnorth.bsky.social · May 23

The spotlight was on AI this week at Google Marketing Live 2025.

Our Christine Zirnheld shared her takes on the biggest announcements and what they could mean moving forward.

cypressnorth.com/paid-search-...

7 Major Announcements from Google Marketing Live 2025 | Cypress North

A lot of news came out of GML 2025, including tons of AI features. Here are the biggest Google Ads announcements and how they could impact you.

cypressnorth.com

Cypress North @cypressnorth.bsky.social · Apr 22

Have you tried Google's Vision Match feature yet? Our Director of Ecommerce Maggie Humphrey tested the AI shopping tool and broke down how it compares to traditional search.

Check out the insights in her first-ever blog post for @searchengineland.bsky.social! searchengineland.com/google-visio...

Google vision match vs. traditional search: Early insights on AI shopping tool

Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.

https://searchengineland.com/google-vision-match-traditional-search-454046"

Cypress North @cypressnorth.bsky.social · Mar 25

Congratulations are in order! 👏

@gregfinn.bsky.social and @shepzirnheld.bsky.social have just been named to the Top 50 Most Influential PPC Experts of 2025, and it couldn’t be more deserved! 💚

www.ppcsurvey.com/top-50-most-...

Cypress North @cypressnorth.bsky.social · Mar 14

Are you overspending on your brand? 💰

In her new blog, Callie Kessler breaks down how brand hygiene checks can help you stop wasting ad dollars and spend more efficiently!

cypressnorth.com/paid-search-...