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dereklwalker.bsky.social @dereklwalker.bsky.social · 1d

Listing product benefits or features is not writing copy.

Neither is parroting the strategy.

And hell naw! Typing a call-to-action isn't either.

Copywriting is more than writing, a lot more.

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dereklwalker.bsky.social @dereklwalker.bsky.social · 2d

Howdy! Driving me crazy.

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dereklwalker.bsky.social @dereklwalker.bsky.social · 2d

Happy Friday to all.

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dereklwalker.bsky.social @dereklwalker.bsky.social · 2d

Crash & Burn is neither a DEI book or about me.

It will say the things we tend to leave unspoken: that whether you have a career or not, depends less on skills/tech/AI, and more on mentality.

How bad do you want it?

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dereklwalker.bsky.social @dereklwalker.bsky.social · 2d

Kickstarter update: 11 days to go - "Don't make me have to cut ya stage achieved."

Not over support.

Doing a Kickstarter for my book, I've had to talk about it a lot. I'm so tired of people thinking I'd write a DEI book or a book about myself.

www.kickstarter.com/projects/cra...

Crash & Burn

10 Easy Ways to Ruin Your Career in Marketing & Advertising (Or Any Other Industry)

www.kickstarter.com

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dereklwalker.bsky.social @dereklwalker.bsky.social · 3d

Artificial intelligence is less a threat to creativity in advertising than poor and fearful leadership.

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dereklwalker.bsky.social @dereklwalker.bsky.social · 3d

"The stench of Success."

John Lyons has just upped the stakes with a branded unisex fragrance for his podcast Bin Juice.

When we talk about marketing/advertising folks taking our own advice, this is how you do it.

Well played, John, well played.

www.linkedin.com/feed/update/...

All credit to my ten year old son, Stanley, who turned to me one day and said "dad, wouldn't it be cool if you made a Bin Juice cologne?" Well son, here it is. The first sample has arri...

All credit to my ten year old son, Stanley, who turned to me one day and said "dad, wouldn't it be cool if you made a Bin Juice cologne?" Well son, here it is. The first sample has arrived. Bin Juic...

www.linkedin.com

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dereklwalker.bsky.social @dereklwalker.bsky.social · 5d

17? Good luck!

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dereklwalker.bsky.social @dereklwalker.bsky.social · 5d

Win the heart, and the mind and wallet will follow.

Disrespect or ignore the heart, and the mind and wallet will slam shut.

There is always an exception, but they are driven by conditions.

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dereklwalker.bsky.social @dereklwalker.bsky.social · 5d

Kickstarter update: I can't wait for this to be over.

Working on the Kickstarter campaign to help me bring the book to life means that I can't write the book.

It's funny how this works. It is either promote the campaign or write, not both.

www.kickstarter.com/projects/cra...

Crash & Burn

10 Easy Ways to Ruin Your Career in Marketing & Advertising (Or Any Other Industry)

www.kickstarter.com

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dereklwalker.bsky.social @dereklwalker.bsky.social · 5d

Everyone is a writer until they have to write a headline.

And let's be clear - subject lines for emails, text opening lines, and the first line of social media posts are all a form of headlines.

Copywriting looks easy. It is just words, until it isn't.

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dereklwalker.bsky.social @dereklwalker.bsky.social · 6d

There is a generation of adv. folks who don't understand that "working" like an office worker is not the best way to foster great creative, that better work tends to be done by less "professional" behaving folks.

Our goal isn't to be efficient, it is to be effective. Or it was.

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dereklwalker.bsky.social @dereklwalker.bsky.social · 6d

It was advertising creatives playing music or games or sitting around thinking who produced much of the work that had agencies printing money, which led to holding companies buying agencies.

And then holding companies cut all that "foolishness" out in the name of efficiency.

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dereklwalker.bsky.social @dereklwalker.bsky.social · 6d

Kickstarter update - 15 days to go: Stage why is derek smiling?

Because I ain't right in the head.😂

Doing this campaign has forced me to think about what success for all of this looks like to me. I'm liking the derek who is taking this chance.

www.kickstarter.com/projects/cra...

Crash & Burn

10 Easy Ways to Ruin Your Career in Marketing & Advertising (Or Any Other Industry)

www.kickstarter.com

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dereklwalker.bsky.social @dereklwalker.bsky.social · 7d

When the idea or thought about a project just comes to you as you're doing something else - that's working.

Employers and clients benefit from this without compensating for it.

There's no way to track working subconsciously, but we should acknowledge it to clients.

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dereklwalker.bsky.social @dereklwalker.bsky.social · 7d

If you really want to know how creative an adv. person or an adv. agency is - ask to see their timesheets.

Timesheets are pure fiction.

Very seldom does any human being work a 6 hours (lunch and breaks) day, let alone an 8 hour one.

We've perfected looking like we are working.

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dereklwalker.bsky.social @dereklwalker.bsky.social · 9d

That is today's lesson for me. There is no perfect time to try to drum business.

I have been wrestling with whether or not to reach out to organizations who have "asked" me for DEI help in the past.

I didn't help them to have a favor but they really should have paid me.

dereklwalker.bsky.social @dereklwalker.bsky.social · 9d

Kickstarter update 18 days to go:
This is late in the day, but that does not mean I haven't been trying to drum up support.

Doing this in the 4th quarter might not have been a good move, but when do clients & agencies have money.

It is never a good time.
www.kickstarter.com/projects/cra...

Crash & Burn

10 Easy Ways to Ruin Your Career in Marketing & Advertising (Or Any Other Industry)

www.kickstarter.com

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dereklwalker.bsky.social @dereklwalker.bsky.social · 12d

Thank you for the invite!

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dereklwalker.bsky.social @dereklwalker.bsky.social · 12d

Some of us in advertising need to be afraid of AI.

You've stopped pushing to do better. You've gotten comfortable - stopped being hungry.

Lord, AI is going to eat your lunch, and it should.

Advertising has become a job for you, and that makes it easier for AI to take your job.

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dereklwalker.bsky.social @dereklwalker.bsky.social · 12d

I really wish that advertising/marketing folks could talk about the work - creativity, copywriting, art direction and presenting with the same energy that they talk about AI.

If we could, maybe AI would not be as much a threat to some.

I'm not afraid of AI, I'm still restless.

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dereklwalker.bsky.social @dereklwalker.bsky.social · 12d

Ima out here saying the quiet part.

www.linkedin.com/feed/update/...

I'm not writing this book so you can grow your career. I'm writing it so that you can wreck your career and focus more on your job, like your boss would like. What? You think your boss wants ...

I'm not writing this book so you can grow your career. I'm writing it so that you can wreck your career and focus more on your job, like your boss would like. What? You think your boss wants you to h...

www.linkedin.com

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dereklwalker.bsky.social @dereklwalker.bsky.social · 12d

Kickstarter update: Stage - I don't want to keep on showing up on people's feeds about this.

Frequency is not reach. So, instead of one message repeated over and over, I'm going to be me.

This book won't change your life, but you might regret some moves

www.kickstarter.com/projects/cra...

Crash & Burn

10 Easy Ways to Ruin Your Career in Marketing & Advertising (Or Any Other Industry)

www.kickstarter.com

dereklwalker.bsky.social @dereklwalker.bsky.social · 13d

a man in a tuxedo is standing in front of a sign that says dance puppets dance

ALT: a man in a tuxedo is standing in front of a sign that says dance puppets dance

media.tenor.com

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dereklwalker.bsky.social @dereklwalker.bsky.social · 13d

Or were you "encouraged" to make curry from scratch? Check mate.

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