Author | Lightnews

Elena Cross

@elenacross.bsky.social

120 followers 170 following 200 posts

Design, Tech, Uncomfortable truths. Product design leader turn founder, yolo’ing my career away. 🫶 Building, but not yet launching https://prism.london/ 💪 FinTech | B2B SaaS | Enterprise 👾 Nerd, gamer, ovaries of steel.

prism.london

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Elena Cross @elenacross.bsky.social · Sep 5

The people that surround you in the early days of your startup define the odds of your failure or success.

#startups #founders #hiring

Elena Cross @elenacross.bsky.social · Sep 3

If a path to someone’s heart is through their stomach, the path to the heart of an organisation is through its CMO 🤌.

#justCMOthings #attributionContribution #howsyourCAC

Elena Cross @elenacross.bsky.social · Jun 19

I’ve posted this 6 months ago.
🚧 Roadworks update. It’s going hella great. Turns out creating a 10 lane highway of your own making is a lot more fun that doing hard labour for someone else to collect the toll payments.

Elena Cross @elenacross.bsky.social · Dec 12

I’ve been told so many times to stay in my lane, 99.9% of the time - by men.

So I’m building my own damn road.

I don’t like traffic. 🚀

Elena Cross @elenacross.bsky.social · Jun 16

That feeling when you present early design progress to the exec stakeholder group and they love it.

a man with a beard and sunglasses is driving a car with his arms in the air .

ALT: a man with a beard and sunglasses is driving a car with his arms in the air .

media.tenor.com

Elena Cross @elenacross.bsky.social · Jun 11

That’s what a suit in that room said. 💯

Elena Cross @elenacross.bsky.social · Jun 10

- Good design is invisible.
- Say no more, fam.

Apple iOS26 notification screen with liquid glass styling.

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Elena Cross @elenacross.bsky.social · Jun 10

Apple just unlocked a new meaning for “glass cannon”.

#apple #glassmorphism #productdesign #wwdc2025

Elena Cross @elenacross.bsky.social · May 16

Design is where emotion births utility in agony.

#design #ProductDesign #ouchie #ButThemShareholderReturns

Elena Cross @elenacross.bsky.social · May 15

Early stage startup founders sitting on their MVP tech stack like

Mountain climbers on flimsy rest gear attached to a cliff, just about

Elena Cross @elenacross.bsky.social · May 12

The best type of people to know: WYSIWYG people. 👏

Elena Cross @elenacross.bsky.social · Apr 30

What I gathered from the street videos of Spanish blackout:
What we are prepared to forget for sake of pragmatic efficient utility can carry more positive emotional utility instead.

Elena Cross @elenacross.bsky.social · Apr 30

Time is your most precious commodity.

Elena Cross @elenacross.bsky.social · Apr 25

It’s cruelty to the epidermis is what it is 😂

Elena Cross @elenacross.bsky.social · Apr 25

Preach! 👏

Elena Cross @elenacross.bsky.social · Apr 24

Scott, the Brits would defeat TempColor with this invention.

Yes, one is Siberian winter, the other is depths of hell fire. Choose your morning face washing fate.

Two faucets in UK sink, one cold, one hot.

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Elena Cross @elenacross.bsky.social · Mar 30

I hear you, but without the short term there is no possibility of long term. Dark patterns aside, there are better ways that don’t result in design loosing face in the boardroom.

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Elena Cross @elenacross.bsky.social · Mar 30

Why would/should they battle the thing that feeds them?

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