etchedaffect.bsky.social
@etchedaffect.bsky.social
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Elite isn’t our goal. It’s our standard.

It’s not about being chosen.

It’s about choosing discipline, focus, and craft every day.

What does elite mean to you?
Today, many are observing Yom Kippur—a moment for reflection, forgiveness, and renewal. At Etched, we honor this day of meaning and wish all who observe peace in the year ahead.
It’s Fall, Y’all! 🍂 We're celebrating the first day of autumn with a little "This or That: Fall Edition." 🎃🍎
Tell us your fall faves below!
#ThisOrThat #FirstDayOfFall
Great PR thrives on authentic stories. Hispanic Heritage Month is a reminder that heritage, culture, and diverse voices actively shape and inspire the stories we tell.

#HispanicHeritageMonth #PR #RepresentationMatters
On this day, we pause to honor the memories of those we lost and the courage of those who responded. Together, we carry forward the spirit of resilience and unity.

#NeverForget #911Remembrance
Happy International Literacy Day! 📚

In PR, literacy fuels storytelling, and storytelling fuels connection.

Here’s what the Etched Team is reading—because every strong campaign starts with strong stories.
Happy Labor Day!

We honor the spirit of work and community that drives us all forward. Thank you for the passion, creativity, and stories that bring people together every day.
At Etched, we grind hard—but we rest harder. We value self-care just as much as success. Here’s how the team taps into their self-care to reset, recharge, and show up better.

#EtchedAffect #SelfCareDay2025
This episode of Crisis Compass answers your questions about the Diddy trial—and whether his rep is beyond repair.

Can he come back from this? We break it down, Etched-style, with clarity, care, and credibility.

Got questions? DM us—yours could be next.

Watch it here: bit.ly/DiddyCrisis
In our latest Substack, Toni Harrison explores the branding strategy behind Trump—and what leaders across the spectrum can learn from it.

This isn’t about politics. It’s a look at strategy for anyone who wants their message to stick when the pressure’s on.

💥 Read now: bit.ly/LessonsInBra...
Reposted
Media requests aren’t always legit—even when they sound perfect.
Axios reports phishing scams are on the rise—many using fake journalists and AI.
Slow down. Double-check. A second look can save you.

#PhisingScam #PRComms #Scam
Media requests aren’t always legit—even when they sound perfect.
Axios reports phishing scams are on the rise—many using fake journalists and AI.
Slow down. Double-check. A second look can save you.

#PhisingScam #PRComms #Scam
Our CEO Toni Harrison sat down with host Govindh Jayaraman @WiseNapkin on the Paper Napkin Wisdom podcast to share how one person had a major impact on her life.

Who has shaped your path?

Read the full story on Substack:
bit.ly/BuildingReal...
#PaperNapkinWisdom #EtchedAffect
Happy All-American Pet Photo Day from all of us at Etched! 🐾
We’re showing off the adorable pets who keep us smiling through the workday💜
Got a special pet of your own? Tell us in the comments what makes them amazing—or better yet, share a pic! 📷🐶🐾
This year’s Essence Festival offered more than performances; it delivered a real-time case study in PR under pressure.

What would make you excited to go to Essence Fest 2026?
Let us know your thoughts in the comments.

#PRWins #PRDisaster
Our Etched family is heartbroken by the devastation unfolding across Central Texas. The catastrophic flooding has upended lives, destroyed homes & tragically taken hundreds of loved ones far too soon.

Our hearts are with all who are grieving and rebuilding.
Celebrating freedom, unity, and the sparks that bring us together. Happy Fourth of July!

#IndependenceDay
#4thOfJuly
On #ENSday, we shared a simple but vital message:
ENS signs help first responders during rail emergencies.
By spreading the word, we hope more people know how to act fast when it counts.
#EtchedinAction #ENSDay
Big news! Etched Communication earned an honorable mention from the @prnewsonline.com Communication Impact Awards for our Heat Relief Initiative—a campaign born from a simple @npr.org inquiry that made a big impact for Houston’s most vulnerable.
Toni Harrison, Founder and CEO of Etched Communication shares her R.E.A.L. Resilience method—how to stay grounded & grow under pressure in the latest @papernapkinwisdom episode.
Full episode here 👉 bit.ly/PaperNapkinW...
#PaperNapkinWisdom #EtchedAffect
Today, we join Operation Lifesaver, Inc. and Union Pacific Railroad in recognizing ENS Sign Awareness Day.

Know the sign. Make the call.

For more information, visit: bit.ly/ENS_Day

hashtag#ENSDay hashtag#TrackSafeHouston
Etched CEO Toni Harrison explains how the most talked-about brands—love them or hate them—succeed by mastering consistency.

Read the full article: www.nasdaq.com/articles/wha...

#Consistency #BrandStrategy
Juneteenth celebrates freedom, resilience, and Black excellence. We honor the past, uplift the present, and keep pushing for a brighter future. #Juneteenth
Write That Wrong is feeling more inquisitive than ever. Do you know the difference between these two commonly used phrases?

"Did you know" = I’m about to share something fascinating with you
"Do you know" = Let me test your knowledge

#WriteThatWrong #Communication