Author | Lightnews

Ian Ferguson @ferguseo.com · 15d

Wrong IPEE

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Ian Ferguson @ferguseo.com · May 19

No problem, hope the livestream generated some interest too 🐈‍⬛

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Ian Ferguson @ferguseo.com · May 14

Me waiting for Google to give us the data directly within GSC

a man wearing a suit and tie is standing in a field of yellow flowers

ALT: a man wearing a suit and tie is standing in a field of yellow flowers

media.tenor.com

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Ian Ferguson @ferguseo.com · May 14

🎥 I’m going live this evening with @antonshulke.bsky.social for #SEOcharity, supporting Ukrainian animal shelters, and I’d love it if you came along 😻🐶

SEO for SEO’s Sake Doesn’t Work (Here’s What Does)
🕕 6pm UK / 10am PT

Register here: www.seocharity.com/upcoming-liv...

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Ian Ferguson @ferguseo.com · May 13

Thrilled to be part of this 😽 looking forward to geeking out with you both tomorrow

Anton Shulke @antonshulke.bsky.social · May 13

#SEO for SEO’s Sake Doesn’t Work - Here’s What Does.

May 14, 2025
10 am PT/ 1 pm ET/ 6 pm UK/ 7 pm Berlin

#seocharity

with @ferguseo.com @fajela.bsky.social

Register now, attend tomorrow

www.seocharity.com/upcoming-liv...

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Ian Ferguson @ferguseo.com · Apr 29

🛍️ Plus, I’ve published the full slides + summary from my @brightonseo.com masterclass on Ecommerce SEO for Shopify - check out the slides here: ferguseo.com/brighton-seo...

And that's all for this week ❤️ and 🔁 if you enjoy these updates.

Brighton SEO Masterclass: Optimising Ecommerce SEO for Shopify Success - Ferguseo

ferguseo.com

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Ian Ferguson @ferguseo.com · Apr 29

📱 New research shows Gen Z uses short-form video like a search engine. If you’re not thinking about TikTok, Reels or short-form SEO content, you’re missing a big audience.

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Ian Ferguson @ferguseo.com · Apr 29

📑 Structured data won’t boost your rankings (confirmed again by @johnmu.com), but it does unlock rich results that can drive more clicks; e.g.

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Ian Ferguson @ferguseo.com · Apr 29

🌍 Google is killing off ccTLD redirects soon you’ll end up at Google[dot]com no matter where you're from. No changes to best practices for international SEO, so don't blindly copy Google!

Google

Google.com

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Ian Ferguson @ferguseo.com · Apr 29

📉 AI Overviews are hammering organic CTR - new studies from @ahrefs.bsky.social, @amsive.com & @similarwebinsights.bsky.social show drops of between 15–35% when AI summaries appear.

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Ian Ferguson @ferguseo.com · Apr 29

🔎 SEO TL;DR 68 - I’m back after a week off for the easter break, which involved battling the various illnesses my 4-year-old likes to bring back from nursery. I didn’t miss much news-wise thankfully; more of what we kinda already knew... seotldr.substack.com/p/ai-overvie...

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Reposted by Ian Ferguson

Anton Shulke @antonshulke.bsky.social · Apr 2

single livestream by #seocharity

SEO for SEO’s Sake Doesn’t Work - Here’s What Does.

May 14, 2025
10 am PT/ 1 pm ET/ 6 pm UK

with @ferguseo.com @fajela.bsky.social

I am also looking for a sponsor for this episode. All money goes to cat and dog shelters

www.seocharity.com/upcoming-liv...

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Ian Ferguson @ferguseo.com · Mar 12

📆 Something to put in the diary! There were some great SEO talks last year and this year looks to be even better www.searchenginejournal.com/seo-for-paws... @antonshulke.bsky.social 🐶 😺

SEO For Paws Free Live Stream Conference Returns For 2025

Learn about SEO for Paws, a live-streamed conference and fundraiser featuring top SEO professionals. Join us on March 27, 2025 and support a charity close to our hearts.

www.searchenginejournal.com

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Ian Ferguson @ferguseo.com · Feb 24

Trying to beat the 'full glass of red challenge' because my prompts are better than everyone elses... nope😅 #AI #GPT

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Ian Ferguson @ferguseo.com · Feb 21

Imagine winning all of those awards and Google/Wikipedia decides to sum you up like this 😂 I feel your pain Stephen #tallmantroubles

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Ian Ferguson @ferguseo.com · Feb 14

Regex filters for the win

Ian Ferguson @ferguseo.com · Feb 14

On the back of every Gym Group cubicle door 😅

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Ian Ferguson @ferguseo.com · Feb 14

I'm a little embarrassed to admit, but in my 15 years of SEO, I've never attended #brightonSEO!

Partly because being from the North East, a train ticket and overnight stay costs more than a holiday. I'd love to meet up with some fellow marketers this year though, so let me know if you're going 😊

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Ian Ferguson @ferguseo.com · Feb 11

I've heard of 'its not a silver bullet' - supposedly the only thing that can kill a werewolf - I guess we'd typically want those shot?

Ian Ferguson @ferguseo.com · Jan 27

7/ Plus great content from @mordyoberstein.bsky.social on the importance of brand, Chima Mmeje's 2025 SEO strategies on @mozseo.bsky.social and tips for Notebook LM from Jeff Su. Subscribe for weekly roundups and don't forget to share! seotldr.substack.com/p/how-seo-ca...

How SEO Can Harm Your Site, Site Reputation Abuse Expansion, AI Agents & More

SEO TL;DR #56 27/01/2025

seotldr.substack.com

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Ian Ferguson @ferguseo.com · Jan 27

6/ AI agents can now navigate the web! This isn't death for SEO but stresses the importance of optimising for bots with clear navigation and structure (while not forgetting us meat bags!) seotldr.substack.com/i/155822802/...

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Ian Ferguson @ferguseo.com · Jan 27

5/ Google dropped breadcrumbs on mobile. Don't obsess over your URLs; it won't help CTR on mobile.

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Ian Ferguson @ferguseo.com · Jan 27

4/ "Doing SEO" can harm you - here are 6 things SEO tools can tell you to do, which could end up hurting your site (have I hit the mark here @johnmu.com?) seotldr.substack.com/i/155822802/...

a man sitting in a diner with the words " this isn 't gonna work for me " below him

ALT: a man sitting in a diner with the words " this isn 't gonna work for me " below him

media.tenor.com

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Ian Ferguson @ferguseo.com · Jan 27

3/ Google updated Quality Raters guidelines, focusing on spam. Review them & prioritise people-first content. seotldr.substack.com/i/155822802/...

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Ian Ferguson @ferguseo.com · Jan 27

2/ Site reputation abuse penalties hit European coupon sites hard. Brands, make your own discount pages!

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