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For Immediate Release @firpodcast.bsky.social · 7h

“Going viral” isn’t a strategy – it’s a dice roll. In FIR 485 @shelholtz.bsky.social & @nevillehobson.xyz explain why you should drop it from your objectives and what to measure instead. Plan for compounding attention, not spikes.

🔗 www.firpodcastnetwork.com/fir-485-is-i...

#FIRpodcast

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For Immediate Release @firpodcast.bsky.social · 8d

A new #AI tool called #OliviaBrown can create & send entire PR campaigns, even follow up with journalists.

In FIR 484, @shelholtz.bsky.social and @nevillehobson.xyz discuss what this means for trust and the future of #publicrelations.

🎧 www.firpodcastnetwork.com/fir-484-is-o...

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For Immediate Release @firpodcast.bsky.social · 13d

Was #Tylenol 's response to presidential claims that the painkiller causes autism in children whose mothers used it while pregnant worth holding up as a case study? @nevillehobson.xyz and @shelholtz.bsky.social break it down in FIR 483
www.firpodcastnetwork.com/fir-483-how-...

FIR #483: How Tylenol Handled a High-Profile Falsehood - FIR Podcast Network

Kenvue's stock tumbled when U.S. President Donald Trump, with Health & Human Services Secretary Robert F. Kennedy, Jr., standing behind him, declared that its product, Tylenol, leads to autism in chil...

www.firpodcastnetwork.com

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For Immediate Release @firpodcast.bsky.social · 14d

Our FIR Interview on Generative Engine Optimisation #GEO is now on YouTube.

@nevillehobson.xyz & @shelholtz.bsky.social talk with Stephanie Grober about the hype, the scepticism, and what communicators can really do to prepare for generative search.

🎥 Watch here: www.youtube.com/watch?v=jwB1...

FIR Interview: Generative Engine Optimisation with Stephanie Grober

YouTube video by For Immediate Release

www.youtube.com

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For Immediate Release @firpodcast.bsky.social · 23d

In #FIRpodcast 482, @shelholtz.bsky.social & @nevillehobson.xyz dig into #workslop – workplace content that looks good but adds no real value

Also: human-centred organisations, the evolving role of internal comms, Amazon’s AI audience targeting, AI and press releases, and more.

🎧 bit.ly/42i54Wy

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For Immediate Release @firpodcast.bsky.social · 28d

#AI can polish our words, but at what cost to authenticity? In #FIRpodcast 481, @shelholtz.bsky.social and @nevillehobson.xyz discuss tone in AI-assisted writing and the 2025 em dash kerfuffle. Plus, Shel’s project to turn 28 blog posts into a new book with AI’s help.

🎧 Listen: bit.ly/42c8n1n

FIR #481: The Em Dash Panic - AI, Writing, and Misguided Assumptions - FIR Podcast Network

In this short midweek episode, Neville and Shel dive into one of the hottest debates in communication today: what happens to tone and authenticity when artificial intelligence steps into the writing p...

www.firpodcastnetwork.com

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For Immediate Release @firpodcast.bsky.social · Sep 16

GEO is suddenly everywhere. Is it the new SEO or just a passing fad?

@shelholtz.bsky.social and @nevillehobson.xyz dig into the hype, the reality, and what comms pros should do now in our latest FIR Interview with Stephanie Grober.

🎧 www.firpodcastnetwork.com/fir-intervie...

FIR Interview: Generative Engine Optimisation with Stephanie Grober - FIR Podcast Network

GEO – generative engine optimisation – is suddenly everywhere. Is it the new SEO, a passing fad, or simply good communication practice in disguise? In this FIR Interview, Shel Holtz and Neville Hobso...

www.firpodcastnetwork.com

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For Immediate Release @firpodcast.bsky.social · Sep 9

#FIRpodcast 480 just dropped: a rich follow-up to our July interview with the Vatican's Paul Tighe.

In this episode, @silviacambie.bsky.social & @nevillehobson.xyz reflect on AI, ethics, dignity – and what communicators must do next.

🔗 www.firpodcastnetwork.com/fir-480-refl...

#AI #Ethics #Comms

FIR #480: Reflections on AI, Ethics, and the Role of Communicators - FIR Podcast Network

In this reflective follow-up to our FIR Interview in July with Monsignor Paul Tighe of the Vatican, Neville and guest co-host Silvia Cambié revisit some of the key themes that resonated deeply from th...

www.firpodcastnetwork.com

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For Immediate Release @firpodcast.bsky.social · Sep 2

#SEO vs #GEO.

In #FIRpodcast 479, @shelholtz.bsky.social and @nevillehobson.xyz ask: is generative optimisation the future, or just the latest acronym soup? Spoiler: trust and clarity still win.

🎧 www.firpodcastnetwork.com/fir-479-hack...

FIR #479: Hacking AI Optimization vs. Doing the Hard Work - FIR Podcast Network

Posts and videos featuring Generative Engine Optimization (GEO) hacks and formulas are flooding the web. We reported recently on one such hack focusing on press releases. But when you consider the kin...

www.firpodcastnetwork.com

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For Immediate Release @firpodcast.bsky.social · Aug 19

#Wikipedia is under pressure from AI “slop” and from UK regulation.

In FIR 477, @shelholtz.bsky.social and @nevillehobson.xyz discuss Wikipedia’s new speedy deletion policy, and losing a legal challenge under the UK’s Online Safety Act. What does it all mean for communicators?

🔗 bit.ly/4fOwRUc

FIR #477: Deslopifying Wikipedia - FIR Podcast Network

User-generated content is at a turning point. With generative AI models cranking out tons of slop, content repositories are being polluted with

www.firpodcastnetwork.com

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For Immediate Release @firpodcast.bsky.social · Aug 13

Consulting is changing fast. McKinsey has 12,000 AI agents. Other giants are following. In FIR 476, @shelholtz.bsky.social and @nevillehobson.xyz ask: if #AI can do the “grunt work”, what’s left for humans – and how do firms, large and small, adapt?

🔗 www.firpodcastnetwork.com/fir-476-rewi...

FIR #476: Rewiring the Consulting Business for AI - FIR Podcast Network

Swarms of consultants descend on companies that have engaged their firms, racking up billable hours and cranking out PowerPoint presentations that summarize the data they've analyzed. That business mo...

www.firpodcastnetwork.com

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For Immediate Release @firpodcast.bsky.social · Aug 5

RSS never died, it just faded from view. In #FIRpodcast 475, @nevillehobson.xyz & @shelholtz.bsky.social talk about the quiet comeback of RSS, powered by AI and fediverse vibes. That's powerful, and it might be key to taking back control from the algorithms.

bit.ly/4lYTZ4h

#RSS #AI #fediverse

FIR #475: Algorithms Got You Down? Get Retro with RSS! - FIR Podcast Network

It has been 12 years since Google shut down Google Reader, its popular RSS news reader. The rise of social media newsfeeds had rendered RSS useless for many people, and declining usage led Google to s...

www.firpodcastnetwork.com

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For Immediate Release @firpodcast.bsky.social · Jul 29

In a new FIR Interview, @nevillehobson.xyz, @shelholtz.bsky.social & @silviacambie.bsky.social speak with Monsignor Paul Tighe from The Vatican on the ethical challenges AI poses to humanity, work, and dignity.

Tune in: 🎧 www.firpodcastnetwork.com/fir-intervie...

#AI #ethics #AntiquaEtNova

L-R: FIR co-hosts Shel Holtz and Neville Hobson, Monsignor Paul Tighe, and guest FIR co-host Silvia Cambié.

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For Immediate Release @firpodcast.bsky.social · Jul 28

➡️ FIR 474 is out now. @shelholtz.bsky.social @nevillehobson.xyz discuss AI and PR, covering:

– Synapse: an AI tool writing expert quotes
– Press releases as AI training data
– The comeback of brand newsletters

💡Plus @danyork.bsky.social and more

🔗 bit.ly/4oaEace

#FIRpodcast #AI #PR #Comms

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For Immediate Release @firpodcast.bsky.social · Jul 23

Due to a schedule change, our FIR Interview with the Vatican’s Msgr. Paul Tighe now drops on Tues 29 July.

We talk #AI, #ethics, and 'Antiqua et Nova' – a powerful look at how tech is reshaping values and responsibility – and more. Don't miss it!

www.firpodcastnetwork.com/coming-soon-...

Recording an FIR Interview. L-R: FIR co-hosts Shel Holtz and Neville Hobson; guest Monsignor Paul Tighe; guest co-host Silvia Cambié.

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For Immediate Release @firpodcast.bsky.social · Jul 23

Who really owns the digital employee experience (DEX)? In FIR 473, @shelholtz.bsky.social & @nevillehobson.xyz argue it's time internal communicators step up. It's not just about the tech - it's about how employees feel when using it.

🎙️ Listen: bit.ly/4mdE7ed

#DEX #InternalComms #FIRpodcast

FIR #473: The Digital Employee Experience is the Message - FIR Podcast Network

It has been more than 60 years since Marshall McLuhan told us that the medium is the message. The decades that have passed since then have done nothing to diminish the truth of McLuhan's prescient sta...

www.firpodcastnetwork.com

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For Immediate Release @firpodcast.bsky.social · Jul 16

B2B decision-makers see the importance of trust. Companies that measure trust as a board-level KPI are over 3x more likely to report higher profits, yet only 22% of boards have trust as a KPI. Discussed in #FIRpodcast 472 by @nevillehobson.xyz & @shelholtz.bsky.social
bit.ly/4lXZTCu

FIR #472: The Evolution of Trust - FIR Podcast Network

New research reveals that B2B decision-makers have increasingly recognized the importance of trust. The study also showed that companies that measure trust as a board-level KPI are over three times mo...

www.firpodcastnetwork.com

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For Immediate Release @firpodcast.bsky.social · Jul 14

👀 Coming on FIR: a conversation with #Vatican AI & ethics lead, Monsignor Paul Tighe. We’ll explore the core message of 'Antiqua et Nova', the Church’s recent paper on #AI & human intelligence.

With co-hosts @nevillehobson.xyz @shelholtz.bsky.social & @silviacambie.bsky.social

📌 bit.ly/40MpmXk

Coming Soon on FIR: A Conversation with the Vatican on AI and Human Dignity - FIR Podcast Network

We’re delighted to share that a new interview in our FIR Interviews podcast will feature a timely and thought-provoking conversation with Monsignor Paul Tighe, Secretary of the Section of Culture at t...

www.firpodcastnetwork.com

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For Immediate Release @firpodcast.bsky.social · Jul 9

"Faceless creators" and VTubers are assuming a prominent position among influencers. In #FIRpodcast 471, @shelholtz.bsky.social & @nevillehobson.xyz examine the reasons behind the phenomenon and its implications for communications and marketing.
www.firpodcastnetwork.com/fir-471-can-...

FIR #471: Can You Be Influential and Anonymous at the Same Time? - FIR Podcast Network

There's a new brand of influencer. Faceless creators wield their influence while never appearing on camera, while VTubers -- virtual YouTubers -- employ AI-generated avatars instead of showing their f...

www.firpodcastnetwork.com

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For Immediate Release @firpodcast.bsky.social · Jul 7

Watch @nevillehobson.xyz & @shelholtz.bsky.social in conversation with @richardbagnall.bsky.social on YouTube:

📏 What the #BarcelonaPrinciples 4.0 aim to fix
🧭 Why #AVE is still around
📣 How to shift the mindset on comms measurement

📺 youtu.be/K5pFBhuPQLk?...

#AMEC #Measurement

FIR Interview: Richard Bagnall on the Barcelona Principles 4.0

YouTube video by For Immediate Release

youtu.be

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For Immediate Release @firpodcast.bsky.social · Jul 2

New FIR Interview: @nevillehobson.xyz & @shelholtz.bsky.social spoke with AMEC's @richardbagnall.bsky.social about the just-released Barcelona Principles 4.0 - a major refresh of the global standards for communication measurement.

🎧 Tune in: bit.ly/401oUEh

#FIRpodcast #AMEC #Measurement

Richard Bagnall on the Barcelona Principles 4.0 - FIR Podcast Network

How do we prove the real value of communication in an age of fragmented media, AI-driven analysis, and relentless demand for results? In this episode of FIR Interviews, we talk with Richard Bagnall, c...

www.firpodcastnetwork.com

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For Immediate Release @firpodcast.bsky.social · Jul 1

In FIR 470: @shelholtz.bsky.social & @nevillehobson.xyz discuss Creative Commons’ new #CCsignals project: a framework to tell AI how your content should be used.

Communicators have a key role to play in sharing feedback to influence development.

🎧 Listen now: bit.ly/4lhVgTR

#AI #FIRpodcast

FIR #470: Creative Commons Proposes an AI Copyright Solution - FIR Podcast Network

Copyright challenges and intellectual property issues are consistently recognized as a serious, top-tier concern when it comes to Artificial Intelligence (AI). It may not be the top concern — that's u...

www.firpodcastnetwork.com

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For Immediate Release @firpodcast.bsky.social · Jun 23

#FIRpodcast 469 just dropped. @shelholtz.bsky.social & @nevillehobson.xyz cover:

🧠 Disconnected employees
📺 Social media beats TV for news
🧘 AI ethics meets theology at the Vatican
🤖 Creators use AI agents for fan engagement

Plus @danyork.bsky.social on Mastodon’s new rules for AI

bit.ly/3HRcHM8

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For Immediate Release @firpodcast.bsky.social · Jun 18

Reputation threats are evolving, a rich topic for @shelholtz.bsky.social & @nevillehobson.xyz in #FIRpodcast 468. Top 3 threats:
⚠️ AI misuse & deepfakes
⚠️ Elon Musk associations (!)
⚠️ DEI U-turns

We say brands need new playbooks for a volatile world.

🎧️ bit.ly/4lf6Ej6

#comms #PR #reputation

FIR #468: New Threats to Reputation - FIR Podcast Network

While a company's reputation doesn't appear as a line item on a profit and loss statement or a balance sheet, it is nevertheless a critical intangible asset that significantly influences financial per...

bit.ly

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For Immediate Release @firpodcast.bsky.social · Jun 11

New #FIRpodcast interview dropped: @nevillehobson.xyz and @shelholtz.bsky.social speak with @craigsilverman.bsky.social about Indicator, his new venture exposing digital deception. Discover why comms pros need #OSINT skills now more than ever.

🎧 Tune in: bit.ly/3HPUuhT

Craig Silverman on Fighting Digital Deception with Indicator - FIR Podcast Network

In this episode of FIR Interviews, we welcome back a long-time friend of the podcast, award-winning journalist and media researcher Craig Silverman, for his third appearance – this time to talk about ...

www.firpodcastnetwork.com

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