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hoboweb.bsky.social
Shaun Anderson
@hoboweb.bsky.social
150 followers 150 following 370 posts
I only talk about SEO on here. Or anywhere.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 9d
⚡ Turn Gemini Pro 2.5 into a Page Quality Evaluator (loaded with the latest SEO research).

1. Open the Gemini App.
2. Select "Deep Research"
3. Type "Prompt: Rate My Page Quality using the Hobo SEO Method - "
4. Add your web page.
5. Hit the submit button.
1. Open the Gemini App. 2. Select "Deep Research" 3. Type "Prompt: Rate My Page Quality using the Hobo SEO Method - " 4. Add your web page. 5. Hit the submit button. Gemini will prepare to temporarily upload the latest Hobo SEO Method guidelines. Hit "Start Research". Google Gemini will search and find what the Hobo SEO Method is. It will load instructions on how to be a quality rater using a 12 point checklist and a detailed system prompt involving deep research of your page quality based on Google's EEAT guidelines and most importantly on Content Effort. You will receive a content quality audit of the page you added - the url you submitted in the prompt - and of the highest calibre from the LLM that is probably powering some of Google's own quality systems. Lets face it.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 1h
Mobile SEO: The documents confirm Google maintains a distinct data model for mobile pages (SmartphonePerDocData), while older systems for separate mobile URLs are now deprecated.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 4h
Local SEO: Leaked data shows the system is built for "entity resolution"—collecting all NAP variations to cluster them into one profile, rather than just checking for consistency.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 6h
🚨 How Pop Ups Kill Your SEO strategy:
www.hobo-web.co.uk
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 8h
siteAuthority Is Confirmed: Confirmed in the leak: siteAuthority is a real, site-wide metric Google has downplayed for years. Your page's potential is directly tied to your domain's authority.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 2d
IMAGE SEO: Even when two images are pixel-for-pixel identical, Google creates a preference hierarchy.
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 2d
User Behaviour is the Ultimate Arbiter: The “NavBoost” system is a powerful ranking factor that analyses 13 months of user click data (goodClicks, badClicks, lastLongestClicks) to promote or demote pages. A poor user experience directly impacts rankings.
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 2d
🕵️ Today: E-E-A-T Decoded: Google’s Experience, Expertise, Authoritativeness, and Trust:
www.hobo-web.co.uk
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 2d
United States DOJ v. Google LLC: Federal Antitrust Case 2020-2025 Summary
www.hobo-web.co.uk
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 2d
Image SEO: Objects in images are linked directly to Google's Knowledge Graph via multibangKgEntities, turning a picture of a tower into a direct connection to the "Eiffel Tower" entity.
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 2d
🧑‍⚖️ (Q)*: From PageRank + the ‘Body’ content (🅱️) of the Topicality system and 🖱️ (P)*: From Navboost (user clicks) + Topicality’s ‘Anchors’ (🅰️) & ‘Clicks’ (🖱️).
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 2d
The Helpful Content System (HCS) Is Codified: The Google leak demystifies the HCS. Its principles are powered by concrete signals, with attributes like contentEffort directly measuring expertise.
www.hobo-web.co.uk
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 2d
Title Tag SEO: The system that rewrites titles is called SnippetBrain; studies show that titles between 51-60 characters are the least likely to be rewritten.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 2d
Local SEO: The leak reveals a boolean flag, isLargeChain, is used to apply different ranking expectations for national brands versus independent shops.
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 2d
Image SEO: Google uses a timestamp called contentFirstCrawlTime to identify the original source of an image across the web, giving it preference over duplicates.
www.hobo-web.co.uk
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 2d
Local SEO: The documents show a business's local data is structurally linked to its website URL, making site authority inseparable from local ranking potential.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 3d
Visual Prominence is a Measured Signal: The existence of an avgTermWeight attribute, which measures the average font size of terms, is concrete proof that making your headings and key phrases visually stand out is a quantifiable signal.
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 3d
Title Tag SEO: The best way to avoid unwanted rewrites by SnippetBrain is to ensure your <title> tag and your <h1> heading are very closely aligned in their messaging.
www.hobo-web.co.uk
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 3d
"an unmaintained site... should be rated Lowest." Google QRG 2014
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 3d
If you have enjoyed the recent posts, you'll like my new Youtube playlist: The Google Leaks: The Content Warehouse API Leaks / DOJ Vs Google Trial
www.youtube.com
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 3d
Site-Wide Quality Is Paramount: A key insight from the Google leak: low-quality content on one part of your site can negatively impact the entire domain's rankings. This can trigger a site-wide demotion.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 3d
contentEffort is a Core Metric: The Google leak reveals the contentEffort metric, where LLMs algorithmically measure the human labour in your content. Effort is now a ranking signal.
www.hobo-web.co.uk
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 3d
The Google trial revealed the systems that build the SERP: 'Glue' ranks universal features based on user interaction, and 'Tangram' assembles the final layout.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 3d
🕵️ 'Goldmine': The system that decides what you see on Google search results pages.
www.hobo-web.co.uk
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 3d
Your title Tag is Just a Suggestion: Google’s 'Goldmine' system treats your title as just one candidate among many, scoring it against alternatives sourced from your headings (h1), internal links, and body content.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 3d
🕵️ 'Goldmine': Google’s Universal Quality Judge for Search Results Pages:
www.hobo-web.co.uk
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