Author | Lightnews

Alexandros P @itsalexandros.bsky.social · 6d

Most buyer personas tell you who your customers are.
Living personas reveal why they buy.

Use real conversations, CRM data and audience behaviour to guide your strategy, not assumptions.

Discover how at alphap.tech/the-death-of...

Why Buyer Personas Are Failing and What Works Instead

Discover why traditional buyer personas no longer work and how living, data-driven personas help B2B marketers create strategies that truly connect.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · 13d

You’ve got the results.
The happy clients.
The metrics.

So why aren’t your case studies converting?

Most inform. Few persuade.
The difference isn’t data.
It’s storytelling.

👉 alphap.tech/your-case-st...

#B2BMarketing #Copywriting #CaseStudies #Storytelling

Why B2B Case Studies Don’t Convert (and How to Fix Them)

Your B2B case studies don’t convert because they tell, not sell. Learn how to turn proof into stories that build trust and drive leads.

alphap.tech

1

Alexandros P @itsalexandros.bsky.social · 27d

B2B social media feels different this year.

LinkedIn still leads but feels repetitive.
X is niche but great for real conversations.
Reddit’s brutally honest, but worth the listen.

You don’t need to be everywhere. Just where it matters.

👉 alphap.tech/where-should...

Where B2B Brands Should Post in 2025: What Works Now

Discover which social platforms still work for B2B in 2025 and how to build a smarter strategy focused on relevance, authenticity, and visibility.

alphap.tech

1

Alexandros P @itsalexandros.bsky.social · Sep 30

SEO helped you rank.
AEO helped you answer.
GEO will help you influence.

AI search is the new frontier, and B2B firms need a content strategy that ensures they are cited, not just listed.

We explore how in our latest article 👇
alphap.tech/from-seo-to-...

From SEO to GEO: Optimise B2B Content for AI Search

Learn how to adapt your content marketing strategy from SEO to GEO. Improve AI search visibility and influence B2B buyers in AI-powered search results.

alphap.tech

Alexandros P @itsalexandros.bsky.social · Sep 23

Before you write your B2B website copy…
don’t make it look like every other site.

Most use the same template and buzzwords.

Buyers want clarity, proof, and outcomes fast.

Start there, and you’ll stand out.
alphap.tech/how-to-write...

#B2BMarketing #Copywriting #WebsiteCopy

How to Write B2B Website Copy That Stands Out

Learn how to write B2B website copy that avoids generic buzzwords, attracts buyers, builds trust, and drives action with clear proof and structure.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · Sep 16

In 2025, the challenge isn’t collecting marketing data; it’s knowing which signals matter.

Stop chasing vanity metrics. Start tracking what drives growth.

Read more 👉 alphap.tech/are-your-mar...

Are Your Marketing Metrics Lying to You in 2025?

Discover the key marketing metrics to track in 2025. Go beyond vanity numbers and focus on B2B growth, lead generation, and real business outcomes.

alphap.tech

Alexandros P @itsalexandros.bsky.social · Sep 9

AI agents are moving beyond buzzwords and into real B2B workflows.

What does this mean for smaller firms, not just Big Tech?

👉 Find out in our latest article: alphap.tech/the-rise-of-...

#B2BMarketing #AIMarketing

AI Agents in B2B Marketing: Trends, Strategy & Future

Learn what AI agents are, how they differ from automation, and why they matter for B2B marketing strategy, future trends, and real-world use cases.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · Sep 2

Most sales decks fail.

Not because of design, but because they skip the story buyers need to hear.

Here’s how to structure a sales deck that actually wins clients:
👉 alphap.tech/why-sales-de...

#B2B #Sales #Storytelling

Why Sales Decks Fail and How to Structure One That Wins

Struggling with sales decks that fall flat? Discover how to structure a sales deck, how long it should be, and the storytelling arcs that win clients.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · Aug 19

SEO alone won’t cut it in 2025.

AI search tools summarise answers directly, meaning your content may never get the click.

Here’s how Answer Engine Optimisation (AEO) is reshaping visibility in B2B 👇
alphap.tech/is-seo-still...

#B2BMarketing #ContentMarketing #SEO #AEO

Is SEO Enough? AEO and AI Search in B2B Marketing

Discover how answer engine optimisation and AI search are reshaping content marketing and what B2B firms must do to stay visible in 2025.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · Aug 12

Everyone talks about Web3.
But in B2B marketing… what does it actually look like?

This week, I share practical tactics and emerging ideas beyond NFTs and hype.

Read it here 👉 alphap.tech/what-does-we...

#B2BMarketing #Web3Marketing #MarketingTrends

What Does Web3 Marketing ACTUALLY Look Like in B2B?

Discover Web3 marketing in B2B in practice with tactics and strategies using blockchain for verifiable results, content ownership, and privacy first targeting.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · Aug 5

Lead gen in 2025 is about sharper targeting, better timing & relevance that cuts through, not more content or bigger lists.

Just shared 5+1 strategies that are working right now, including partnerships that skip the funnel. Check it out 👇
alphap.tech/top-5-b2b-le... #LeadGeneration #b2bmarketing

Top 5 B2B Lead Generation Strategies in 2025

Discover the top B2B lead generation strategies for 2025, from ABM to signal-based personalisation. Learn how to generate more leads that actually convert.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · Jul 31

Most B2B event stands look great.

But the copy? Vague. Buzzword-heavy. Easy to ignore.
Good messaging doesn’t just attract, it converts.

For expert tips, see 👉 alphap.tech/event-market...

#B2BMarketing #EventMarketing #Copywriting #LeadGeneration #TradeShows #B2BEvents

B2B Event Marketing Strategies for Lead Generation Success

Explore proven B2B event marketing strategies and lead generation tips. Learn how effective copy drives better results before, during, and after events.

alphap.tech

1

Alexandros P @itsalexandros.bsky.social · Jul 22

Is your website a lead generator or just a digital business card?

If it looks great but fails to convert, the issue might not be the design; it might be the message.

Our new article breaks down when to optimise and when to rebuild your website. 👇
alphap.tech/when-to-opti...

Optimise or Rebuild? A B2B Copywriter’s Web Strategy Guide

Not sure if your B2B website needs a refresh or rebuild? Learn how to boost conversions, sharpen your message, and generate more qualified leads.

alphap.tech

1

Alexandros P @itsalexandros.bsky.social · Jul 8

If your services page reads like a brochure, it’s not doing its job.

✅ Clear value
✅ Proof it works
✅ Easy next step

Here’s what every high-converting B2B services page needs (plus what to leave off):

👉 alphap.tech/what-should-...

#B2BMarketing #Copywriting #LeadGen

What to Include on a High-Converting Services Page

Learn how to write B2B website copy that converts. Discover key elements of a high-converting services page for better lead generation and marketing strategy.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · Jul 2

AI is transforming B2B marketing in 2025. 🤖✨

AI agents, prompt engineers, and data-led creativity are making teams sharper and more efficient.

👉 Read more: alphap.tech/how-ai-is-re...

#B2BMarketing #AIinMarketing #MarketingAutomation #DataDriven #MarketingTrends

How AI is Reshaping B2B Marketing Teams in 2025

Uncover how AI is revolutionising B2B marketing teams. Explore key trends, from AI agents to prompt engineering, and stay ahead in 2025's competitive landscape!

alphap.tech

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Alexandros P @itsalexandros.bsky.social · Jun 24

Most small firms don’t lose enterprise deals because of what they offer; they lose them because of how they ask.

Here’s how to approach enterprise clients with calm authority, not cold pitch energy:
🔗 alphap.tech/how-to-appro...

#B2BSales #EnterpriseMarketing #HighTicketSales #Positioning

How to Win Enterprise Clients with Confident Outreach

Learn how to attract enterprise clients through high-trust outreach. Practical B2B sales strategies for winning high-ticket deals with confidence.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · Jun 10

Strong copy doesn’t shout.
It doesn’t rely on hype, urgency or exclamation marks.

It speaks with clarity & calm authority.

If your B2B messaging still sounds like a sales pitch, this article's for you.

📖 alphap.tech/b2b-copy-tha...

#B2BMarketing #CopywritingTips #HighTicketSales

B2B Copy That Sells Without Sounding Salesy or Pushy

Stop sounding salesy! Discover how calm, confident B2B copy builds trust, drives high-ticket sales, and positions you as a thought leader.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · Jun 3

Most cold emails don’t fail because of the offer.
They fail in the follow-up.

Too soon = annoying
Too late = forgotten
Too generic = deleted

Here’s how to follow up without sounding like a bot:
🔗 alphap.tech/cold-email-f...

#ColdEmail #B2BMarketing #LeadGen #Copywriting #EmailTips

Cold Email Follow-Up Tips to Re-Engage B2B Leads

Learn how to follow up on cold outreach without annoying prospects. Get tips on timing, tone, and re-engaging leads with smart B2B copywriting.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · May 27

You don’t need to fake being a big agency.
But you do need to sound like a specialist.

Here’s how to build authority, even if you're still scaling:
👉 alphap.tech/how-to-sound...

#B2BMarketing #CopywritingTips #StartupGrowth #ThoughtLeadership #Positioning

How to Sound Like a Specialist When You’re Still Scaling

Learn how to sound like a specialist, build trust, and showcase authority through smart B2B copywriting, even if you're still scaling your startup.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · May 20

Good design doesn’t fix bad copy.

If your landing page isn’t converting, these 6 copy mistakes might be the reason.

🧠 Clear tips. Real fixes.

📖 Read the full article: alphap.tech/copywriting-...

#B2BMarketing #Copywriting #SaaSMarketing #LeadGen #LandingPageTips #B2BCopywriting

Copywriting Mistakes Killing Your B2B Conversions

Avoid the copy mistakes that hurt B2B landing page conversions. Get practical tips for SaaS marketing, value props, and sales funnel optimisation.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · May 13

Cold email isn’t dead.
It’s just being misused.

Most get ignored because they’re vague, templated, and offer zero value.

Here’s how to write cold emails that actually get replies 👇
alphap.tech/cold-email-i...

#ColdEmail #B2BMarketing #EmailTips #Copywriting #SalesStrategy

Cold Email Isn’t Dead: It’s Just Badly Written

Struggling with cold outreach? Learn why most B2B emails fail and how better copy can boost replies, engagement, and lead quality.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · May 6

Would you download your own lead magnet?
If it’s just another recycled checklist, your prospects won’t either.

✅ New article:
High-Value Lead Magnets for B2B
How to create content that earns trust and converts — without feeling cheap.

🔗 alphap.tech/high-value-l...

#B2BMarketing #LeadMagnets

How to Build B2B Lead Magnets That Don’t Feel Cheap.

Tired of lead magnets that fail to engage serious buyers? Learn how to create high-value content offers that build trust, authority, and qualified leads.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · Apr 22

Your reputation is selling for you—whether you're managing it or not.

Most B2B firms rely on chance. Smart ones use reputation marketing.

Here's how to start:
alphap.tech/reputation-m...

#B2BMarketing #ReputationMarketing #ThoughtLeadership #GrowthStrategy

Reputation Marketing: The Underused B2B Marketing Strategy

Most B2B firms claim reputation matters—but few market it well. Discover how to turn trust into pipeline with a smarter reputation marketing strategy.

alphap.tech

1

Alexandros P @itsalexandros.bsky.social · Apr 16

Most B2B content is built for awareness.
But what do sales teams actually need?
🧩 Micro case studies
📩 Follow-up emails
📄 One-pagers
🤝 Objection handlers

These aren't just content—they're sales tools.

Here’s what to create (and why):
🔗 alphap.tech/what-sales-t...

#B2BMarketing #Copywriting

Sales Enablement Content That Closes: What Sales Teams Need

Discover how copywriters help B2B sales teams close more deals with targeted, sales-ready content built for trust, objections, and conversions.

alphap.tech

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Alexandros P @itsalexandros.bsky.social · Apr 8

Your copy sounds great.
Your brand looks sharp.
But your leads? Still cold. ❄️

Why? You're using messaging to do positioning's job.

🧭 Positioning = your strategy
🗣️ Messaging = how you express it

Fix the strategy, and the words will work.

🔗 alphap.tech/positioning-...
#B2BMarketing #Copywriting

Positioning vs Messaging: Why Your Copy Isn’t Converting

B2B copywriting only works when backed by strategy. Learn why confusing positioning with messaging weakens your content — and how to fix it.

alphap.tech

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