Social media has transformed the way fans interact and grow thanks to the rise of online fan communities. This article examines the roles that different fans play in their sport loving community and hint at how sporting organisations can benefit from closer engagement with their fandom.

Unveiling the art behind engaging social media posts Designing visually appealing content I have dedicated many years to creating engaging social media content, both in a professional capacity and through volunteer work. Visual appeal is crucial for social media engagement, which is why I try to create content that is not only eye-catching but elicits a response from the viewer.

Working in a communications role often provides the opportunity to pivot from business-as-usual (BAU) work. This can be explained simply as ‘everyday’ work, with no specific deadline, that is undertaken regularly. Sometimes, when urgent messaging needs to be delivered to a specific group of people, or ‘cohort’, communication professionals must be agile and adapt to changing priorities.

Crafting audience-first communications

A showcase of my skill and experience, with a dash of creativity thrown in. Some time has passed since I have represented myself online, rather than as the face of an organisation. So its about me, which I'm sure you'll agree is very exciting! I'll be using this blog to post my thoughts and ideas as a passionate communications professional. I look forward to engaging with your feedback and comments, so let me know what you think!

Photo by Hristo Sahatchiev on Pexels.com Working across many different industries for me has meant learning and mastering new products, programs and services. When I first started at Telecom Australia in the early 1990’s, some of my more senior colleagues had been in their roles for 20 to 30 years. Only 20 years old at the time, I remember wondering if I’d ever be at one job for that long.