Author | Lightnews

Jesús Gil Hernández @jesusgil.bsky.social · 3d

The New Rules of Visibility in the AI Era.

jesusgilhernandez.com/2025/11/01/n...

The New Rules of Visibility in the AI Era - Jesús Gil Hernández

You no longer compete for people’s attention — you compete for the attention of the...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Sep 28

The Parachute Principle: Reveal the Core Message First.

jesusgilhernandez.com/2025/09/28/t...

The Parachute Principle: Reveal the Core Message First - Jesús Gil Hernández

The key to powerful communication is simple: say the most important thing first. Just like...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Aug 30

Not Doing More, But Being More: Wake Up from Autopilot.

jesusgilhernandez.com/2025/08/30/n...

Not Doing More, But Being More: Wake Up from Autopilot - Jesús Gil Hernández

We wake up, check our phones, shower, dress, and begin the day—often without being truly...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · May 30

The Hidden Rule Behind Every Choice.

jesusgilhernandez.com/2025/05/30/h...

The Hidden Rule Behind Every Choice - Jesús Gil Hernández

People often choose the easiest option. This simple idea shapes how we speak, how we...

jesusgilhernandez.com

1

Jesús Gil Hernández @jesusgil.bsky.social · May 25

Jesús Gil Hernández @jesusgil.bsky.social · Apr 27

The Power of Reciprocity: Why Giving First Brings Bigger Returns.

jesusgilhernandez.com/2025/04/27/p...

The Power of Reciprocity: Why Giving First Brings Bigger Returns - Jesús Gil Hernández

Reciprocity is a deeply rooted social and cultural norm that drives people to return the...

jesusgilhernandez.com

1

Jesús Gil Hernández @jesusgil.bsky.social · Apr 13

Jesús Gil Hernández @jesusgil.bsky.social · Mar 29

The XY Problem – Asking the Right Questions the Right Way.

jesusgilhernandez.com/2025/03/29/t...

The XY Problem – Asking the Right Questions the Right Way - Jesús Gil Hernández

Imagine you need to cross a river. Instead of asking for a boat, you ask...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Mar 29

🚀 𝙂𝙤𝙤𝙙 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 is about:
🔍 𝙙𝙞𝙨𝙘𝙤𝙫𝙚𝙧𝙞𝙣𝙜 the ⚡ 𝙘𝙧𝙞𝙩𝙞𝙘𝙖𝙡 𝙛𝙖𝙘𝙩𝙤𝙧𝙨 in a situation, and
🎯 𝙙𝙚𝙨𝙞𝙜𝙣𝙞𝙣𝙜 a way to coordinate and focus actions to address those factors.

- 𝚁𝚒𝚌𝚑𝚊𝚛𝚍 𝚁𝚞𝚖𝚎𝚕𝚝 -

Jesús Gil Hernández @jesusgil.bsky.social · Feb 23

Projects That Grow: A Smarter Approach to Innovation.

jesusgilhernandez.com/2025/02/23/p...

Projects That Grow: A Smarter Approach to Innovation - Jesús Gil Hernández

For decades, many companies have followed a strategy known as planned obsolescence, designing products with...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Feb 3

Qué bien verte por aquí !! Un abrazo Natxo !!

Jesús Gil Hernández @jesusgil.bsky.social · Feb 3

Pues ya está, jugando con el api de Bluesky ya he podido migrar todo lo que tenía en Twitter y traerlo a Bluesky !! 🦋💙👍

Jesús Gil Hernández @jesusgil.bsky.social · Feb 4

The Cascade Effect: How Small Decisions Transform Big Aspects of Your Life.
jesusgilhernandez.com/2025/01/31/t...

The Cascade Effect: How Small Decisions Transform Big Aspects of Your Life - Jesús Gil Hernández

Life is a series of choices, and while some decisions may seem insignificant in the...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Feb 4

The Hidden Magic of Everyday Awe.
https://jesusgilhernandez.com/2024/12/31/the-hidden-magic-of-everyday-awe/
𝘛𝘸𝘪𝘵𝘵𝘦𝘳(𝘛𝘶𝘦,𝟤𝟢𝟤𝟦-𝟣𝟤-𝟥𝟣)

The Hidden Magic of Everyday Awe - Jesús Gil Hernández

Imagine the last time something stopped you in your tracks—a crimson sunset, a melody that...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Feb 4

An Enigmatic and Mysterious Journey.

https://jesusgilhernandez.com/2024/12/01/enigmatic-mysterious-journey/
𝘛𝘸𝘪𝘵𝘵𝘦𝘳(𝘚𝘶𝘯,𝟤𝟢𝟤𝟦-𝟣𝟤-𝟢𝟣)

An Enigmatic and Mysterious Journey - Jesús Gil Hernández

Life is a journey full of enigmas, and perhaps the most fascinating of them all...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Feb 4

Become Indistractable.

https://jesusgilhernandez.com/2024/11/12/become-indistractable/
𝘛𝘸𝘪𝘵𝘵𝘦𝘳(𝘛𝘶𝘦,𝟤𝟢𝟤𝟦-𝟣𝟣-𝟣𝟤)

Become Indistractable - Jesús Gil Hernández

We all need to be less distracted by activities that don’t help us achieve what we...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Feb 3

𝘛𝘸𝘪𝘵𝘵𝘦𝘳(𝘚𝘶𝘯,𝟤𝟢𝟤𝟦-𝟣𝟢-𝟣𝟥)

Jesús Gil Hernández @jesusgil.bsky.social · Feb 4

The Boundaries of your Circle of Competence.

https://jesusgilhernandez.com/2024/09/28/boundaries-circle-competence/
𝘛𝘸𝘪𝘵𝘵𝘦𝘳(𝘚𝘢𝘵,𝟤𝟢𝟤𝟦-𝟢𝟫-𝟤𝟪)

The Boundaries of your Circle of Competence - Jesús Gil Hernández

The Circle of Competence is the area of knowledge and expertise within which you feel...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Feb 4

The Dance for the Deadline.

https://jesusgilhernandez.com/2024/09/01/the-dance-for-the-deadline/
𝘛𝘸𝘪𝘵𝘵𝘦𝘳(𝘚𝘶𝘯,𝟤𝟢𝟤𝟦-𝟢𝟫-𝟢𝟣)

The Dance for the Deadline - Jesús Gil Hernández

In the labyrinth of complex projects, deadlines often loom like menacing specters, casting long shadows...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Feb 4

Taking a Genuine Vacation Boosts Intrinsic Motivation.
https://jesusgilhernandez.com/2024/07/28/taking-genuine-vacation-boosts-intrinsic-motivation/
𝘛𝘸𝘪𝘵𝘵𝘦𝘳(𝘚𝘶𝘯,𝟤𝟢𝟤𝟦-𝟢𝟩-𝟤𝟪)

Taking a Genuine Vacation Boosts Intrinsic Motivation - Jesús Gil Hernández

Intrinsic motivation refers to the drive to engage in an activity for its inherent satisfaction...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Feb 4

Like, Subscribe, and Prosper: The Creator Economy.

https://jesusgilhernandez.com/2024/06/26/like-subscribe-prosper-creator-economy/
𝘛𝘸𝘪𝘵𝘵𝘦𝘳(𝘞𝘦𝘥,𝟤𝟢𝟤𝟦-𝟢𝟨-𝟤𝟨)

Like, Subscribe, and Prosper: The Creator Economy - Jesús Gil Hernández

The Creator Economy refers to a rapidly growing sector where individual content creators, such as...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Feb 4

Unlocking Efficiency: The Power of Asynchronous Communication.

https://jesusgilhernandez.com/2024/05/31/unlocking-efficiency-power-asynchronous-communication/
𝘛𝘸𝘪𝘵𝘵𝘦𝘳(𝘍𝘳𝘪,𝟤𝟢𝟤𝟦-𝟢𝟧-𝟥𝟣)

Unlocking Efficiency: The Power of Asynchronous Communication - Jesús Gil Hernández

In a world where speed often reigns supreme, the concept of asynchronous communication is steadily...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Feb 4

Small Breaks, Big Impact.

https://jesusgilhernandez.com/2024/04/28/small-breaks-big-impact/
𝘛𝘸𝘪𝘵𝘵𝘦𝘳(𝘚𝘶𝘯,𝟤𝟢𝟤𝟦-𝟢𝟦-𝟤𝟪)

Small Breaks, Big Impact - Jesús Gil Hernández

Picture this: you’re facing a mountain of work, determined to conquer it all in one...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Feb 4

Forget Going Big: Focus on the Smallest Viable Market.

https://jesusgilhernandez.com/2024/03/24/forget-going-big-focus-smallest-viable-market/
𝘛𝘸𝘪𝘵𝘵𝘦𝘳(𝘚𝘶𝘯,𝟤𝟢𝟤𝟦-𝟢𝟥-𝟤𝟦)

Forget Going Big: Focus on the Smallest Viable Market - Jesús Gil Hernández

In the age of chasing millions of users and global domination, a quiet revolution is...

jesusgilhernandez.com

Jesús Gil Hernández @jesusgil.bsky.social · Feb 4

Find the Locks and then Create the Keys.

https://jesusgilhernandez.com/2024/02/25/find-locks-create-keys/
𝘛𝘸𝘪𝘵𝘵𝘦𝘳(𝘚𝘶𝘯,𝟤𝟢𝟤𝟦-𝟢𝟤-𝟤𝟧)

Find the Locks and then Create the Keys - Jesús Gil Hernández

The key and lock metaphor by Seth Godin is a powerful analogy often used in...

jesusgilhernandez.com