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Marketing Science Lab 🎧 @marketingsciencelab.org · Feb 16

Power Dynamics & Paychecks: Why Some Couples Splurge After Financial WinsSource: Nikolova, H., & Nenkov, G. Y. (2022). We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits. Journal of Marketing Research, 59(2), 271-289.

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Marketing Science Lab 🎧 @marketingsciencelab.org · Feb 9

Mirror, Mirror on My Feed: Future Self-Images and Consumer Choice in the Digital AgeSource: Taylor, A. and Carlson, J. (2025), Comparing Who We Are to Who We Could Be: How Future Self-Images Influence Consumer Choices. Psychology & Marketing.

Marketing Science Lab 🎧 @marketingsciencelab.org · Jan 26

Social Media Gospel or Marketing Fact? Untangling Brand Benefits in the Digital Age

Source: Mathai, S., Kumar, S., Sreen, N. and Jeswani, S. (2025), "Are social media marketing activities reaping benefits for brands? The moderating role of education", Marketing Intelligence & Planning

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Marketing Science Lab 🎧 @marketingsciencelab.org · Jan 19

Decoding Meme Magic: How Brands Win Your LoveSource: Kim, M. and Baek, T.H. (2025), "Fostering brand love through branded memes on social media", Journal of Product & Brand Management, Vol. ahead-of-print No. ahead-of-print.

Marketing Science Lab 🎧 @marketingsciencelab.org · Jan 12

Serving with Purpose: How Strong Brands Keep Volunteers Coming BackSource: Wymer, W., & Čačija, L. N. (2025). Brand Strength’s Influence on Volunteers’ Retention and Support Intentions. Journal of Nonprofit & Public Sector Marketing, 1–35.

Marketing Science Lab 🎧 @marketingsciencelab.org · Dec 29

Unleash Your Inner Inventor in 2025: How Self-Focused Ideas Can Conquer the MarketSource: Wang, H.S., Yim, C.K.(. Shifting perspectives: How communicating user innovations’ self-focus enhances adoption. J. of the Acad. Mark. Sci. (2024).

Marketing Science Lab 🎧 @marketingsciencelab.org · Dec 22

Unwrapping Value: How More Choices Increase Perceived Worth -Even for Holiday Gifts!Source: Chan, E.Y. (2024), Choice, Psychological Ownership, and Option Valuation. Psychology & Marketing.

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Marketing Science Lab 🎧 @marketingsciencelab.org · Dec 15

The Science Behind Last-Minute Holiday Shopping: Why Limited-Time Deals and Credit Cards Make Us Spend MoreSource: Kathuria, A. and Bakshi, A. (2024), "Unveiling the dynamics that shape online impulse buying behavior", Journal of Research in Interactive Marketing,

Marketing Science Lab 🎧 @marketingsciencelab.org · Dec 8

Star Power vs. Search Power: The Spotify Playlist ShowdownSource: Max J. Pachali, Hannes Datta (2024) What Drives Demand for Playlists on Spotify?. Marketing Science 0(0).

Marketing Science Lab 🎧 @marketingsciencelab.org · Dec 2

Exploring Practitioner Theories in Modern Media Strategy: Influences Transforming the Field and Their Associated Challenges

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Marketing Science Lab 🎧 @marketingsciencelab.org · Dec 2

This article explores advancements in probabilistic machine learning for understanding consumer behavior and decision-making processes. It highlights innovative modeling techniques that enhance predictions of consumer choices, offering valuable insights … https://www.sciencedirect.com/science/artic…

Marketing Science Lab 🎧 @marketingsciencelab.org · Dec 1

Decentralized Finance (DeFi) and Non-Fungible Tokens (NFTs) are reshaping value creation and ownership through blockchain, promoting transparency and direct asset management. These shifts highlight community-driven economic models and necessitate new val… https://www.sciencedirect.com/science/artic…

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Marketing Science Lab 🎧 @marketingsciencelab.org · Dec 1

Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing

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Marketing Science Lab 🎧 @marketingsciencelab.org · Nov 30

Discover the impact of Bounded Social Media Places (BSMPs) on digital marketing! Dive into how private spaces like closed Facebook groups and invite-only Discord servers are reshaping user interaction and content consumption. Explore both challenges and opportunities for marketers. #DigitalMarketing

The Power of Bounded Social Media Places: New Frontiers in Digital Marketing

Marketing Science Lab · Episode

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Marketing Science Lab 🎧 @marketingsciencelab.org · Nov 30

When Black Friday Goes Digital: Understanding the Evolution of Shopping BehaviorSource: Lee, J., Kim, M., & Lennon, S. J. (2024). Black Friday shopping has moved online. Has BF misbehavior followed? Journal of Global Fashion Marketing, 1–19.

Marketing Science Lab 🎧 @marketingsciencelab.org · Nov 30

Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators

Marketing Science Lab 🎧 @marketingsciencelab.org · Nov 30

In this episode, we explore a study challenging the idea that all caps in ads are effective. Analyzing 700 ads from Cosmopolitan, Runner's World, and National Geographic, the study reveals high capitalization rates. But does it really boost appeal?
Let's find out! #Typography #Advertising

Headlines that Hit: The Science Behind Letter Case in Advertising

Marketing Science Lab · Episode

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Marketing Science Lab 🎧 @marketingsciencelab.org · Nov 29

Can relationship marketing of youth hostels nudge customer engagement?

Marketing Science Lab 🎧 @marketingsciencelab.org · Nov 29

Discover the power of brand teasing! By blending humor and mild provocation, brands like Wendy's and RyanAir create stronger consumer bonds. But remember, balance is key—prosocial teasing strengthens ties, while antisocial teasing can hurt perception. #BrandTeasing #MarketingScience

From Jokes to Loyalty: How Brand Teasing Transforms Marketing Strategies

Marketing Science Lab · Episode

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Marketing Science Lab 🎧 @marketingsciencelab.org · Nov 28

Impact of peer-to-peer online experience on cultural tourism marketing

Marketing Science Lab 🎧 @marketingsciencelab.org · Nov 27

Discover the surprising benefits of "good" friction in customer experiences. New research reveals that not all friction is bad—some can boost value and create memorable interactions. Dive into the latest insights on friction's role in customer journeys! #CustomerExperience #MarketingScience

Rethinking Friction in Customer Experience: When Effort Enhances Value

Marketing Science Lab · Episode

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Marketing Science Lab 🎧 @marketingsciencelab.org · Nov 27

Heterogeneity of tourists’ destination brand experiences: A segmentation analysis

Marketing Science Lab 🎧 @marketingsciencelab.org · Nov 27

Discover how political beliefs influence ad clicks! A study in the Journal of Advertising reveals conservatives are more likely to click search ads than liberals. This insight can help marketers optimize strategies. #AdvertisingInsights #MarketingResearch

The Politics of Search: How Consumer Ideology Impacts Ad Clicks

Marketing Science Lab · Episode

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Marketing Science Lab 🎧 @marketingsciencelab.org · Nov 26

The interplay between authenticity & manipulative intent is intricate, demands careful handling.

Marketing Science Lab 🎧 @marketingsciencelab.org · Nov 26

posing a challenge for marketers. Key findings indicate that while disclosures may improve authenticity and brand attitudes, they can also lead to perceptions of manipulation, potentially damaging brand perception.
#InfluencerMarketing

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