Author | Lightnews

Reform of the packaging: Valmet’s and Metsä Group’s 3D fiber demo plant

Metsä Spring @metsaspring.bsky.social · 1d

🌱 Valmet and Metsä Group's 3D fibre demo plant is rethinking packaging. Learn more about the renewable, recyclable Muoto products.

🎬 Watch the video here: youtu.be/qxdnJM5750w?...

YouTube video by Valmet

youtu.be

Metsä Spring @metsaspring.bsky.social · 2d

🏭 1,700 days without an accident!

The Kuura demo plant in Äänekoski has reached a great milestone – especially impressive for a facility where new things are done every week.

#Kuura #Safety #Innovation

Metsä Spring @metsaspring.bsky.social · 6d

Not every day do we make it to Business Insider Japan! 🌿

Krista Virtanen’s Kuura Saunawear – fashion from Finnish forest fibers – was featured after debuting at the Osaka World Expo. 🇫🇮✨

www.businessinsider.jp/article/mets...

#fashion #textiles #innovation

フィンランド大手メッツァグループ✕伊藤忠、関西万博で語った脱化石燃料の挑戦 | Business Insider Japan

化石燃料に頼らない社会をめざし、木材由来の素材で新産業を創出するメッツァグループ。フィンランドの森林から生まれる繊維「クーラ」や包装材「Muoto」誕生の背景に迫ります。

www.businessinsider.jp

Uusi puu -kilpailun finaaliin valittiin kahdeksan innovaatiota – joukossa ekologisempi autonrengas ja paperipohjainen suljinratkaisu - Uusipuu

Metsä Spring @metsaspring.bsky.social · 7d

Read more: uusipuu.fi/ajankohtaist...

Uusi puu -kilpailun finaaliin on valittu kahdeksan innovatiivista puupohjaista tuotetta, jotka edistävät kestävän kehityksen tavoitteita ja omaavat kansainvälistä markkinapotentiaalia. Puupohjaisen bi...

uusipuu.fi

Metsä Spring @metsaspring.bsky.social · 7d

Muoto keeps winning! 🏆 🍲

After the ScanStar & Packnorth Awards, our Muoto Twin Uncoated Fibre #packaging is now a finalist in the Uusi Puu (New Wood) 2025 competition! 🌲

Among the top 8 #innovations shaping a more #sustainable future. 💚

Learn more from the link in the comments (in Finnish 🇫🇮)

Sustainable Materials at Urban Deli Hagastaden • Woodio News

Metsä Spring @metsaspring.bsky.social · 8d

Urban Deli in #Stockholm uses Woodio’s waterproof wood composite for tables and a sofa wall. Metsä Spring’s investment supports new, sustainable ways to use wood.

More: woodio.fi/en/woodio-sp...

#WoodInnovation #SustainableDesign

Featuring sustainable material, Urban Diner Hagastaden in Sweden sets the new standard for restaurant interior design. Learn more here!

woodio.fi

Metsä Spring @metsaspring.bsky.social · 12d

#Textile Exchange’s 2024 Materials Market Report shows global #fibre production hit ~132 Mt, driven mostly by virgin synthetics (69%). MMCFs, mainly wood-based, make up ~6%

With Lyocell capacity growing fast, the key question is: what will keep MMCFs competitive & truly #sustainable?

rb.gy/77jbbh

#textile #fibre | Metsä Spring

Textile Exchange has recently published the 12th edition of its Materials Market Report (link in comment). In 2024, global production of textile fibres had already reached around 132 million tonnes (i...

Metsä Group is preliminary planning a Kuura mill in Kemi

Metsä Spring @metsaspring.bsky.social · 12d

After thoroughly assessing two potential sites, Metsä Spring will continue planning a possible first commercial Kuura #textile fibre factory in Kemi, Northern Finland. 🇫🇮

Metsä Group already operates a bioproduct and a board mill in Kemi, both renewed in 2023.

rb.gy/k03gtt

#forest #textilefibre

Metsä Group has decided to focus the planning of its first commercial Kuura textile fibre mill in Kemi. Finland.

Metsä Spring takes new moulded fibre food trays with barrier film into industrial testing

Metsä Spring @metsaspring.bsky.social · 13d

Muoto fibre packaging’s new Laminated Fibre series from Metsä Group has entered market testing in more demanding #food applications with key #packaging industry partners.

Lightweight, strong, recyclable fibre-based packaging, developed with Amcor & Valmet 🌲 🌲🌲 ➡️ 📦

shorturl.at/yfVSO

shorturl.at

Leading with purpose: Jussi Vanhanen on forest value and community

Metsä Spring @metsaspring.bsky.social · 14d

Metsä Group’s new CEO Jussi Vanhanen reminds us that forests teach us to think in decades, not quarters. At Metsä Spring, we share this long-term optimism as we invest in wood-based #innovations to build a #sustainable future for the #forest industry. 🌱

Read more of Jussi's thoughts 👇

rb.gy/pd3bwt

In addition to its customers, Metsä Group attends to its owner-members, its core mission being to increase the value of the owner-members’ forest-based assets.

Kuura – Textile fibre from paper-grade pulp | Metsä Spring

Metsä Spring @metsaspring.bsky.social · 15d

Fast #fashion relies on fossil-based fibres, driving #emissions, waste & pollution 👎

Metsä Spring’s Kuura #textile fibre, made from Nordic wood pulp, is a #renewable, circular alternative with a fraction of the #climate impact 👍

Our recent LinkedIn post takes a deep dive 👇

rb.gy/qqykun

Continuing our series of posts shining a spotlight on the potential innovations and impacts of Metsä Spring’s development projects and portfolio companies, today we share the story of… 🥁 🥁 🥁 Kuura® ...

Towards Interior Solutions — Tiina Härkäsalmi’s Prototypes Reveal the Potential of Fiberwood’s Material - Fiberwood

Metsä Spring @metsaspring.bsky.social · 16d

📣 Fiberwood’s new prototypes by Tiina Härkäsalmi show how materials from forest industry byproducts can be both beautiful and functional.

Fiberwood is one of Metsä Spring’s portfolio companies and we are proud to be part of this journey

👉 rb.gy/jrd00s

#circulareconomy

Designer Tiina Härkäsalmi explores the potential of Fiberwood’s recyclable material in creating sustainable, acoustic interior solutions for public spaces.

Apua selluinsinöörin ilmastoahdistukseen

Metsä Spring @metsaspring.bsky.social · 21d

💡 Ever felt #climate anxiety at work?

Kaija Pehu-Lehtonen has spent nearly 40 years in the #forest industry and now leads Metsä Group's carbon capture project. In her new blog (in Finnish), she discusses what real action the sector can take to cut CO₂ emissions.

👉 Read her thoughts: rb.gy/5cxu3v

Ihmisen aiheuttama ilmastonmuutos on tosiasia. Kaija Pehu-Lehtonen näkee Metsä Groupin biotuotetehdaskonseptin osana ratkaisua CO2-päästöjen vähentämiseen.

Forest.fi - News from Finnish forest & forest sector

Metsä Spring @metsaspring.bsky.social · 23d

Did you know, Metsä Group is piloting CO₂ capture at its Rauma pulp mill? 🇫🇮

Captured biogenic CO₂ could become raw material for fuels, chemicals & construction, opening new forest industry opportunities & supporting EU climate neutrality by 2050 🌍 ♻️

Forest.fi has the full story 📰 👉 rb.gy/c400ra

Forest.fi

industry tools and guidelines - 4evergreen

Metsä Spring @metsaspring.bsky.social · 26d

📣 Eurostat reports 86.6% of paper & cartonboard #packaging was recycled in Europe in 2023, on track for 90% by 2030! ♻️👏

4evergreen alliance is one organisation driving this progress with cross-industry collaboration.

More here 👇

rb.gy/mpmips

#recycling #bioeconomy

Muoto Laminated Fibre Series is launched for market testing in more de

Metsä Spring @metsaspring.bsky.social · 27d

🍲 Big step for fibre-based #packaging: Metsä Spring & Amcor are starting industrial testing of the Muoto Laminated Fibre series.

The trays combine #renewable moulded fibre with barrier films, making them fit for meat, poultry, and ready meals - still being #recyclable and PFAS-free.

rb.gy/oojh5z

Built for performance and sustainability, the new trays combine renewable moulded wood fibre with barrier film to offer shelf life protection and recyclability. Industrial testing with selected custom...

Metsä Spring @metsaspring.bsky.social · 29d

Metsä Group CEO Jussi Vanhanen visited the Metsänomistaja podcast.

The episode discusses, among other things, forest ownership, forestry strategies and the future of the #forest industry. 💡

You can listen to the episode (in Finnish) on Spotify:

rb.gy/yaxsmi

Spotify – Web Player

Woodio develops "world's first" flush toilet made from wood chips

Metsä Spring @metsaspring.bsky.social · Sep 22

🚽 Woodio makes bathroom washbasins and toilets from wood chips! The world’s first 100% waterproof wood composite replaces ceramic and stone sustainably.

Metsä Spring invests in innovative companies like Woodio to scale sustainable bio-material solutions.

More: tinyurl.com/y458yasj

Finnish design company Woodio has created a toilet, in which everything from the seat to the bowl is formed from a wood composite that reportedly generates 99 per cent fewer emissions in its productio...

tinyurl.com

Metsä Group’s carbon capture pilot underway – Investigation of a demo plant beginning | Metsä Spring

Metsä Spring @metsaspring.bsky.social · Sep 19

Over the past months, we’ve been sharing some stories shining a spotlight on the innovations and impacts of Metsä Spring’s development projects and portfolio companies. Today it’s the turn of… 🥁 🥁 🥁

Our biogenic #CO2 capture project! 🎉 🥇 🇪🇺

Read more from our LinkedIn page 👇

rb.gy/d2wmku

Over the past months, we’ve been sharing some stories shining a spotlight on the potential innovations and impacts of Metsä Spring’s development projects and portfolio companies. Today it’s the turn o...

Kuura Saunawear – Behind the Seams, episode III EN

Metsä Spring @metsaspring.bsky.social · Sep 19

🌲 The final part of Metsä Group’s Kuura Saunawear mini-series is live! 👇

Designer Krista Virtanen tells how it feels to see her proudly Finnish forest-inspired designs step onto the world stage at #WorldExpo in Osaka. 🇫🇮 ➡️ 🇯🇵 ➡️ 🌍

Don't miss: Sami Sykkö models the collection! ✨

🎬 rb.gy/wiu3jo

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Kuura Saunawear – Behind the Seams, episode II EN

Metsä Spring @metsaspring.bsky.social · Sep 18

Greetings from Sweden at the 4th #Forest Academy for EU Decision Makers! 🇪🇺

Yesterday, Metsä Spring CEO Niklas von Weymarn spoke about “Development of the #bioeconomy in a national context – Innovations in Swedish & Finnish forest sectors.” 🇫🇮 🇸🇪👏

Thanks to all for the engaging discussions!

4

Metsä Spring @metsaspring.bsky.social · Sep 18

Episode 2 of Metsä Group's Kuura Saunawear mini-documentary is here!

Today, the collection’s designer, Krista Virtanen invites us into her studio along with Sami Sykkö to tell the story of the inspiration behind the innovation.

See the forms of the Finnish #forest come to life!

🎬 👉 rb.gy/q50jdy

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Discover Muoto™ – innovative 3D packaging solution made from renewable materials. Muoto is dedicated to providing sustainable, high-quality packaging solutions that meet the needs of today’s businesse...

Metsä Spring @metsaspring.bsky.social · Sep 17

Europe’s fresh food packaging market will grow from USD 34.7B in 2024 to USD 49.5B in 2034 (Source: Towards Packaging). Muoto by Metsä Spring is answering that demand with recyclable, wood fibre–based alternatives to fossil packaging. 🌱

More: rb.gy/svrw43

About us

Kuura Saunawear – Fashion From the Finnish Forests

Metsä Spring @metsaspring.bsky.social · Sep 17

🌲 #Fashion from Finnish #forest is here! 🇫🇮

Kuura Saunawear debuted at #WorldExpo 2025 in Osaka. 🇯🇵

Designed by Krista Virtanen, it’s crafted from Metsä Group’s wood-based Kuura fibre, fusing Finnish sauna and Japanese forest bathing cultures with eco-minded #textiles innovation.

🎬 rb.gy/kd1d25

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.