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Mktg.ai @mktgai.bsky.social · Jun 10

The data substrate matters.
If your creative and performance data isn’t organized, AI can’t help you, it’ll just give you a monkey on a camel.

Here’s why structured marketing data is the key to unlocking real AI value: 👇

#MarketingAI #DataSubstrate #CreativeIntelligence #mktgai

The Future of Marketing: AI and the Human Element

Mktg.ai @mktgai.bsky.social · Jun 5

“The data substrate matters.” Credit to George Mathew of Insight Ventures at AI Trailblazers.
• Clean, structured data unlocks accurate analysis
• Connected data creates context
• Flexible substrates scale with new channels

Before adding AI, build on solid data foundations.

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Mktg.ai @mktgai.bsky.social · May 21

Is AI here to replace us or make us better marketers? It’s not an either or. It’s about using AI to handle the heavy lifting so we can focus on creativity, strategy, and real human connection. Read “AI and the Human Element” www.mktg.ai/post/the-fut...

#MarketingAI #HumanAndAI

This collaborative ecosystem will yield greater efficiency and deepen connections with audiences. When AI frees marketers from manual drudgery, they can devote themselves to persuasion, empathy, and i...

As generative AI reshapes advertising at breakneck speed and optimization algorithms become pervasive, the fundamentals of marketing are shifting beneath our feet.

Mktg.ai @mktgai.bsky.social · May 15

As generative AI reshapes advertising at breakneck speed and optimization algorithms become pervasive, the fundamentals of marketing are shifting beneath our feet. Is your brand strong enough to be your moat?

mktg.ai/post/your-br...

#Marketing #BrandBuilding #GenerativeAI

Your Brand Is Your Moat

mktg.ai

The Only Thing Left to Optimize Is the Creative

Mktg.ai @mktgai.bsky.social · May 12

Algorithms now master media buying bids, budgets & placements in milliseconds. Yet 41% of ad spend is wasted on stale creative. The final frontier is creative. Ready to unlock your creative edge? Request a mktg.ai demo.
www.mktg.ai/post/the-onl...

Algorithms can buy the right impression, but only human insight can craft the message that resonates.” AI handles every bid and placement, yet 41 percent of digital ad spend was wasted on underperform...

Mktg.ai @mktgai.bsky.social · Apr 28

Proud to share: mktg.ai is now part of the NVIDIA Inception Program, joining global AI innovators building the future.

We're helping marketers unlock creative performance with clarity, speed, and intelligence.

The next chapter starts now.

#AI #NVIDIAInception #Martech #MarketingInnovation

Mktg.ai @mktgai.bsky.social · Apr 25

AI terms like embeddings, fine-tuning, and reinforcement learning aren’t just for engineers.

This visual guide breaks down 20 concepts every marketer should understand.

At mktg.ai we're applying these ideas to show what creative works, where, and what to do next.

#AI #creativeanalytics #martech

Real-Time Creative Analytics is Transforming Marketing

Mktg.ai @mktgai.bsky.social · Apr 10

Real-time creative analytics is revolutionizing marketing! Discover how brands are harnessing live data to fuel creative strategies and drive instant results. Read our latest article for insights and real-world success stories.

www.mktg.ai/post/real-ti...

#Marketing #Analytics

Marketers aren’t simply guessing which image or headline will resonate; instead, they’re guided by an almost instinctual flow of data arriving in real time.

Mktg.ai @mktgai.bsky.social · Apr 4

"The biggest challenge for marketers is the fragmentation of channels." – Tamara McCleary

That’s why we built mktg.ai — one view of all your creative, all your data, all your insights.

No more guesswork. Just results.

#AdTech #MarTech #CMO

Marketers Should Measure Creative Performance in Real-Time

Mktg.ai @mktgai.bsky.social · Mar 27

Is your creative performing?

Real-time creative analytics can boost your campaign's success—just ask Bayer, who saw a 640% uplift!

Discover why measuring real-time creative performance is essential for marketers.
mktg.ai/post/markete...

#MarketingInsights #CreativeAnalytics

Understanding why and how to measure the performance of your creative in real-time can significantly enhance your campaign effectiveness.

mktg.ai

Mktg.ai @mktgai.bsky.social · Mar 21

What if you knew which creative assets actually worked?

Most platforms track media. mktg.ai tracks impact.

It’s time to stop guessing.

#Marketing

We Obsessively Measure Media—But Creative Drives Performance.

Mktg.ai @mktgai.bsky.social · Mar 18

We obsess over media metrics but ignore the biggest driver of ad success—CREATIVE.

Creative quality drives up to 50% of results—yet it's often overlooked.

The future? Measure creative + media together.

Read more: www.mktg.ai/post/we-obse...

#Marketing #Advertising #Creativity

While creative and media have traditionally been measured in isolation, their true impact emerges only when analyzed together.

Mktg.ai @mktgai.bsky.social · Mar 14

The Creative vs. Media Myth

49% of incremental sales come from creative.

30% comes from media.

Yet some marketers obsess over media optimization and treat creative as an afterthought.

The solution? Measure both together. That's what mktg.ai does.

#Marketing #Advertising #CreativePerformance

Mktg.ai @mktgai.bsky.social · Mar 5

New: Insights Hub in mktg.ai

Instantly see how your creative is performing—no more guesswork. In one click, track:
- New Assets
- Top by Spend
- Top Performers
- Gaining Velocity
- Losing Velocity

Creative quality drives 49% of ad performance—make sure yours is working.

#marketing #AI #creativity

Mktg.ai @mktgai.bsky.social · Feb 18

Still making marketing decisions based on last week’s reports?

With the new Sorting feature in mktg.ai, you can:
✔️ See top-performing ads instantly and scale them
✔️ Cut underperformers early before they drain budget
✔️ Act on trends in real time instead of reacting too late

#MarketingAnalytics

Mktg.ai @mktgai.bsky.social · Feb 11

Marketing moves too fast for post-campaign reporting.

📢 mktg.ai delivers real-time cross-platform creative intelligence to:
✅ See what’s working NOW
✅ Optimize mid-campaign
✅ Replace guesswork with data

Smarter, faster decisions win.
#MarketingIntelligence #AIForCreative

Why Marketers Need a Real-Time Creative Audit System

Mktg.ai @mktgai.bsky.social · Feb 6

Marketing teams are drowning in fragmentation—but most performance tools focus on media, not creative.

Creative is half the equation of marketing success. Without a real-time creative auditing, you’re flying blind.

Read our latest insights 👉 www.mktg.ai/post/why-mar...

A real-time creative audit system offers a solution by providing a comprehensive view of creative assets and their performance.

Mktg.ai @mktgai.bsky.social · Jan 30

Marketing channels grew 300% in 20 years, leaving chaos in their wake.

At mktg.ai, we’re unifying tools, data, and insights into ONE platform.

🔍 Real-time analytics
📈 AI-powered insights

Simplify the chaos → #MarketingSimplified #AIForMarketers

What Should My KPIs Be?Many marketers struggle to determine which Key Performance Indicators (KPIs) they should be tracking. With an overwhelming number of metrics available, it’s easy to focus on the...

Mktg.ai @mktgai.bsky.social · Jan 29

Do you know what your KPIs should be?

In our latest blog post, we discuss the importance of selecting the right Key Performance Indicators for your marketing strategy. Check it out here: wix.to/zzsyEqd

#MarketingMetrics #Strategy

What Should My KPIs Be?

wix.to

Mktg.ai @mktgai.bsky.social · Jan 28

What’s the ROI of better creative insights?
🔹 20% ROI boost (Nielsen)
🔹 20-30% saved on ad spend (McKinsey)
🔹 $5M growth for $50M co. (Deloitte)

Let mktg.ai help you unlock these numbers.

#MarketingROI #AIForMarketers

Why Creative Performance Matters More Than Ever

Mktg.ai @mktgai.bsky.social · Jan 22

Creativity is the heartbeat of marketing. When combined with data, it becomes unstoppable.

Check out our latest article on why creative performance matters more than ever and how creative analytics can help you optimize your campaigns.

💻 Read here: www.mktg.ai/post/why-cre...

#CreativePerformance

In today’s hyper-competitive market, the age-old adage “content is king” has never been more relevant. The quality and effectiveness of creative content are central to marketing success, but in an era...

Mktg.ai @mktgai.bsky.social · Jan 17

🚀 New upgrades at mktg.ai!
✔️ Multi-KPI tracking for deeper insights
✔️ Enhanced metrics visualization
✔️ Faster platform performance
✔️ Easy account recovery with "Forgot Password"

Learn more about the latest features here: wix.to/ndEYMeT

#MarketingTech #Analytics #Innovation