In this week’s edition of Agency Advice, we give adland’s top talent carte blanche to peer into their personal visions of the agency of the future. This week, The Drum released the Indie Agency 100, a look at the most innovative and forward-looking agencies in the marketing world’s booming indie sector. And we’ve also been looking at the middle ground between those independent shops and the business’s big-beast holding companies – a wide field of varied business models and an equal share of optimism for the near future. Where does all that optimism come from? A widespread sense that change is coming, fast, and the faith that, as ever, when change kicks up a gear, to the victor go the spoils. The signals are that changes are too legion to list, but they include: the industry’s rapid pivot to AI adoption; pressure on budgets leading to innovation in commercial and pricing models; an uptick in outside investment from private equity firms; a continued period of media “recalibration” as spend continues its shift to digital and influencer channels. Read more here