Rieva
@rieva.bsky.social
110 followers
100 following
150 posts
Award-winning journalist. Owner: http://SmallBusinessCurrents.com. #SmallBusiness advocate, influencer, writer, author, & speaker #entrepreneurs
#TikkunOlam
Thinking ahead: I support the SBA
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Rieva
@rieva.bsky.social
· 2d
Rieva
@rieva.bsky.social
· 3d
How to Convince Customers to Shop Small
Last week, we discussed how consumers plan to spend more this holiday season. After conducting its survey, Intuit QuickBooks (and its sister company Mailchimp) shared several tips to help small business owners attract customers this holiday season.
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Rieva
@rieva.bsky.social
· 10d
Consumers Plan to Spend More This Holiday Season
A few weeks ago, we discussed a report about the positive outlook for online sales this holiday season. To build on this base of knowledge, Intuit QuickBooks just released its Holiday Shopping Report, revealing consumers’ new shopping behaviors, spending trends insights, and how they’re utilizing AI
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Rieva
@rieva.bsky.social
· 17d
What Small Businesses Can Learn from Luxury Brands
As I noted several weeks ago, the Lipstick Index reveals when consumers can’t afford to buy actual luxury products, so they spend more on small luxuries, like expensive coffee or lipstick. EMARKETER now reports that consumers are adjusting their spending priorities in today’s still “murky” economy,
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Rieva
@rieva.bsky.social
· 23d
Rieva
@rieva.bsky.social
· 27d
Why Automation Is the Unsung Hero of Small Business Growth
Over 10 years ago, I interviewed a young entrepreneur who was launching a payroll service for small businesses. When I asked why—given how many established players already existed—he said something that stuck with me: “Most small business owners are still doing payroll by hand.
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Rieva
@rieva.bsky.social
· Oct 6
Emotional Branding: How to Do it Right
“Connecting with consumers on a rational level is no longer enough,” according to Mintel, a global market intelligence and research agency. Instead, it’s key for businesses to embrace emotional branding, to attract customers who “seek more than simply transactional value in their purchases.
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Rieva
@rieva.bsky.social
· Sep 29
Rieva
@rieva.bsky.social
· Sep 29
The First 5 Years in the Life of Solopreneurs
Gusto recently released a report on solo entrepreneurs in conjunction with its launch of Gusto Solo, a platform that helps solopreneurs “navigate S-Corp status, unlock financial advantages, and simplify compliance.” According to the report, solopreneurs are thriving.
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Rieva
@rieva.bsky.social
· Sep 15
Beauty is Booming. Does that Mean a Recession is Coming?
Do you remember the “lipstick index?” Also known as the “lipstick effect," it is an unproven economic theory that says when consumers sense the economy is in or heading for a downturn, they buy "affordable luxuries,” like lipstick, nail polish, and perfume. The Lipstick Index is not just about lipst
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Rieva
@rieva.bsky.social
· Aug 29
Gen Z is Changing Retail: Are You Prepared?
Last week, we discussed how Gen Z has become a “formidable force in the retail world,” according to the US Gen Z and Millennial Online Shopping Behaviors Consumer Report 2024, published by Mintel, a global market intelligence firm. But Gen Z’s power goes beyond that.
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Rieva
@rieva.bsky.social
· Aug 27
Taylor Swift’s Marketplace Power Unleashed - Small Business Currents
Whether you’re a Swiftie or not, you cannot deny the power Taylor Swift commands in the marketplace. And that power is about to be unleashed, likely starting today (Wednesday, August 13th —Swift plans a lot of her events around the number 13—the day she was born).
smallbusinesscurrents.com
Rieva
@rieva.bsky.social
· Aug 24
Shopping Habits of Gen Z
Generation Z is now a “formidable force in the retail world,” according to the US Gen Z and Millennial Online Shopping Behaviors Consumer Report 2024, from Mintel, a global market intelligence firm. Small business owners should understand their shopping habits.
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