Simon Owens
@simonowens.bsky.social
2K followers 590 following 2.8K posts
Media industry journalist who runs a newsletter and podcast. You can reach me at [email protected]
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simonowens.bsky.social
In 2003, Stuart Schuffman was a proto influencer. Instead of making TikTok videos about his favorite San Francisco restaurants, he stapled together a print zine and sold it at book stores and coffee shops. He had no idea it would turn him into a local celebrity.
How a San Francisco print zine evolved into a thriving local blog
Stuart Schuffman became a local celebrity through his Broke-Ass Stuart media brand.
simonowens.substack.com
simonowens.bsky.social
Who's a creator or media entrepreneur you'd love to see me interview for my newsletter and/or podcast?
simonowens.bsky.social
I don't know that I subscribe to the view in this piece that CBS News is a doomed institution no matter who runs it; in just the past 10 years we've seen legacy news organizations that were on the decline pull themselves out of their death spiral and return to their former glory -- the two most pro
Memo to Bari Weiss Re: CBS News: You’re doomed
Bari Weiss has sold her company, The Free Press, to manage the decline of broadcast news at CBS. How many ways can it go wrong?
www.theverge.com
simonowens.bsky.social
I ultimately don't think it would be a big deal to Substack if the Free Press were to "leave" the platform. While the Free Press does generate a not-insignificant portion of Substack's revenue, that's just the nature of publishing platforms -- outlets will move on and off.
For Substack, The Free Press’ Sale Is a Tenuous Victory
If the publisher leaves the platform, it could puncture a key thesis and take a chunk of revenue with it
www.adweek.com
simonowens.bsky.social
Netflix's foray into video games has always seem half-hearted to me. It's clear the company isn't willing to invest the money required to build a truly blockbuster game studio, but my guess is that its gaming strategy basically boils down to making its service slightly more sticky. If even a porti
Netflix Brings Video Games to Its TV Service for First Time
Netflix Inc. wants you to play Boggle in between binges of Stranger Things.
www.bloomberg.com
simonowens.bsky.social
It seems like Vox Media, perhaps more than any other large media company, has really hit its stride with partnering with outside creators, at least in the podcast space. Its value add is that it can not only handle ad sales for independent podcasters, but also leverage its massive distribution to he
New Podcast From Twitch Streamers Is Making Over $58,000 a Month on Patreon
The business show Lemonade Stand has an audience that is 91% male and 60% Gen Z
www.bloomberg.com
simonowens.bsky.social
The best media businesses are the accidental media businesses. Eric Coffie launched his YouTube channel because he got tired of answering basic questions about government contracting. He had no idea how big his audience would get.

simonowens.substack.com/p/how-a-gove...
How a government contractor built a media empire around his niche content
Eric Coffie built out multiple revenue streams, including online courses, events, and a paid community.
simonowens.substack.com
simonowens.bsky.social
In the 1990s, Kevin Costner became one of the most bankable actors, starring in hit after hit after hit, but then his career took a tumble when he became know for being difficult to work with. In the late 2010s, the show Yellowstone revived his stardom after it became the highest-rated drama on TV,
How Kevin Costner Lost Hollywood
On-set brawls. Courtroom battles. Epic bombs. Why the world's most bankable cowboy is suddenly shooting blanks.
www.hollywoodreporter.com
simonowens.bsky.social
Dear Krispy Kreme employees, I know you think you're being charming when you memorize our go-to donut orders, but all you're doing is shaming us.

I want you to pretend this is the first time you've met me.
simonowens.bsky.social
Well, when you put it that way...
simonowens.bsky.social
A striking number of Ivy League graduates end up in finance or management consulting, even though many had little interest in these fields when they first arrived on campus. This happens because firms like McKinsey begin recruiting early, often targeting students as freshmen and offering lucrative
How America’s elite colleges breed high-status careers—and misery
“They funneled the shit out of me.”
www.motherjones.com
simonowens.bsky.social
Ukraine's ingenious use of drone warfare not only caught Russia by surprise, it also lit a fire under governments across the world, many of whom suddenly realized that their expensive defense technologies are no match for the asymmetric nimbleness of drones that can be deployed in high numbers at ve
How Canada Squandered Its Drone Lead | The Walrus
We slipped from pioneer to bystander, but the war in Ukraine is forcing a reboot
thewalrus.ca
simonowens.bsky.social
Whatever your thoughts are on the Paramount acquisition of the Free Press, it does seem to be further validation of Substack's founding thesis: that there's a huge market for independent writing. When Substack was founded in 2017, it was already pretty common for independent YouTubers, podcasters, a
The home for media startups
There has never been a better time to start a media business
post.substack.com
simonowens.bsky.social
YouTube has seen a proliferation of "debate" shows in recent years where the point isn't to change anyone's mind on an issue, but rather to generate viral video clips that can spur outrage and engagement. Sometimes creators will go on a show where they know they'll be painted in a bad light simply b
‘I Became the Jubilee Girl’
Inside the debate show boom, where everyone’s arguing but no one’s really winning.
www.vulture.com
simonowens.bsky.social
There's an easy fix to this: whenever a PR person sends me a shitty pitch that isn't remotely relevant, I create a gmail filter that blocks all of their future emails. I also do this to PR people who send relentless follow up emails.
simonowens.bsky.social
I increasingly feel like the genie is out of the bottle when it comes to AI-generated video, and Hollywood is just going to find itself embroiled in guerilla warfare when it comes to fighting it -- similar to its efforts in the late 2000s when it tried so hard to get movie and TV clips off YouTube.
Hollywood is Already Falling Behind on AI Video
The entertainment industry wants to avoid a repeat of what happened at the dawn of the internet.
www.bloomberg.com
simonowens.bsky.social
Reddit once penalized publishers by banning domains that posted too many of their own links. Today, the platform has flipped its approach, encouraging publishers to launch dedicated Subreddits and build communities there. With Reddit gaining prominence in Google search results and increasingly feedi
Reddit is winning the AI game.
Since the site struck licensing deals with Google and OpenAI, its traffic—and its importance to legacy media outlets—has surged.
www.cjr.org
simonowens.bsky.social
Absolutely amazing how many fitness influencers on steroids give prescriptive advice on how people can look like them without mentioning the steroids. It’s like a baking influencer teaching you how to make a cake without ever mentioning the flour.
simonowens.bsky.social
The Coppell Chronicle has created a local news model that could probably replicated in every city and suburb across the US. It turns out audiences will pay if you give them vital information they can't get anywhere else.

simonowens.substack.com/p/this-local...
This local newsletter covering a Dallas suburb has the highest paid conversion rate on Substack
Dan Koller is often the only reporter covering government meetings in Coppell, Tx.
simonowens.substack.com
simonowens.bsky.social
Who's taking bets on how long it take Bari Weiss to publish an open letter explaining why she's resigning from CBS News?
simonowens.bsky.social
There is no actor in Hollywood more talented at picking dogshit movies to star in than Mark Wahlberg. The guy is like a truffle pig for terrible scripts.
simonowens.bsky.social
Imagine if Democrats ran on defunding ICE just as fervently as Republicans ran on defunding the Education Department
simonowens.bsky.social
Institutional investors have poured hundreds of billions of dollars into building AI data centers, but it can be argued that we're all subsidizing the industry by being forced to pay higher power bills. The problem is compounded by the Trump Administration’s efforts to undercut renewable energy, lea
AI Data Centers Are Sending Power Bills Soaring
Wholesale electricity costs as much as 267% more than it did five years ago in areas near data centers. That’s being passed on to customers.
www.bloomberg.com