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Srayn

@srayn.bsky.social

110 followers 460 following 68 posts

Freelance & COO NAGA-Agency | Marketing, branding and Go-To-Market Strategy for #indiegames and #indiedevs

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Srayn @srayn.bsky.social · Nov 21

Hello there!

A few days ago, I posted for the first time on BlueSky, and today I'm announcing that our #marketing agency @nagaagency.bsky.social is live!

We’re here to help #indiedevs, #indiegames, and #videogames succeed in the market!

Check out our website, and please follow us ❤️

Srayn @srayn.bsky.social · May 30

First game we're announcing as a co-publisher 🥹

Mars is an ambitious game, and I’m 100% sure it’s going to be a hit. If you have time, check it out and wishlist it to support the devs (it’s a game by Cyborg Dreams, by the way).

Mars: The Last Exodus @mars-tl-exodus.bsky.social · May 30

In Mars: The Last Exodus, you lead expedition Exodus, humanities last shot at colonizing Mars. 🪐

Build, defend, and fight for survival in our colony-sim × RTS where every colonist counts!

Wishlist now: store.steampowered.com/app/3166630/...

Srayn @srayn.bsky.social · Apr 9

So awesome!

The market REALLY needed this

Srayn @srayn.bsky.social · Mar 5

It's been a while since my last post—well, hello there!

We're currently looking for early playtesters for a client.

I can't share too much yet since the game is unannounced, if you're interested in a farming game or need more info, send me a DM.

#indiegame #playtest #indiedev

Srayn @srayn.bsky.social · Feb 11

After two attempts with the weekly content, I feel like it doesn’t bring much value.

Dear #indiedevs, would you prefer a weekly or bimonthly video with more marketing insights (maybe on YouTube) for your #indiegames?

Comment with 👍 for video, 👎 to keep the current format, or other suggestions!

Srayn @srayn.bsky.social · Feb 5

Hope this review helps some of you! Sorry for being late, I had a lot to do yesterday.

If you need help optimizing your marketing and converting wishlists, feel free to reach out.

In the meantime, here’s Manor Lords' Steam page:
store.steampowered.c...

9/9 🔚

Manor Lords on Steam

Manor Lords is a medieval strategy game featuring in-depth city building, large-scale tactical battles, and complex economic and social simulations. Rule your lands as a medieval lord – the seasons pass, the weather changes, and cities rise and fall.

store.steampowered.com

Srayn @srayn.bsky.social · Feb 5

🔹 A Blueprint for Indie Success

✅ A clear, compelling hook
✅ Gameplay that encourages content
✅ Consistent, transparent communication
✅ A demo that converts players into wishlists

Manor Lords is the perfect example of a game designed for its audience and market.

8/9

Srayn @srayn.bsky.social · Feb 5

🔹 The Demo That Changed Everything

During Steam Next Fest, the demo generated massive word-of-mouth.

Players tested it, loved it… and wishlist counts skyrocketed.

Steam’s algorithm took notice and pushed it even further.

7/9

Srayn @srayn.bsky.social · Feb 5

🔹 Perfect Market Timing

With the success of games like Banished and Anno, there was a demand for a deeper, more immersive city-builder.

Manor Lords delivered, with no direct competition.

6/9

Srayn @srayn.bsky.social · Feb 5

Mastering the Art of Communication

Slavic Magic (the dev) regularly shares raw gameplay, devlogs, and historical comparisons.

No fluff, just pure substance: “Here’s what you can do in my game.”

Players love it.

5/9

Srayn @srayn.bsky.social · Feb 5

🔹 User-Generated Content Fueled Its Growth

Manor Lords exploded thanks to player-driven content.

📌 Viral videos showcasing highly detailed towns
📌 Players recreating epic battles
📌 Discussions about realistic medieval economies

Word of mouth did the rest.

4/9

Srayn @srayn.bsky.social · Feb 5

🔹 The USPs

✅ Organic city-building: No grid-based layouts, villages grow naturally.

✅ Dynamic economy: Every resource matters, trade is crucial.

✅ Large-scale battles: Realistic formations, morale, and logistics.

✅Highly detailed buil logic

Srayn @srayn.bsky.social · Feb 5

🔹 The Hook: Simple yet powerful

"A realistic medieval city-builder with large-scale battles."

From the first glimpse, Manor Lords stands out with its realism, immersion, and ambition.

Not just another management game, a true medieval lordship simulator.

2/9

Srayn @srayn.bsky.social · Feb 5

🏰 Why did Manor Lords blow up? 🏰

A medieval city-builder with real-time battles and insane detail. And yet, it’s made by a solo developer.

How did it achieve such massive success? Let’s break it down. 👇

#GameMarketing #Steam #indiedevs #indiegames #manorlords

🧵 1/9

Srayn @srayn.bsky.social · Jan 30

When I post on Bluesky, I always try to provide indie game developers with the best possible free value.

I don’t know if I’m doing it right, but I sincerely hope my posts help you market your game, even though I expect nothing in return. 🙏

#indiegames #indiedev

Srayn @srayn.bsky.social · Jan 29

🔹Why drive Wishlists: It might seem obvious, but wishlists boost Steam’s algorithm, increasing visibility. They also help set marketing milestones and give you something to share on social media.

Need help optimizing your Steam page? Let’s talk 👇
5/5

Srayn @srayn.bsky.social · Jan 29

🔹 Stay active on your Community Hub: engage with players, answer questions, and post updates. Active page attracts more visibility and drives wishlists.

🔹Demo: A great way to drive wishlists and showcase your game's quality. If players enjoy it, good. If not... well, it’s valuable feedback.
4/5

Srayn @srayn.bsky.social · Jan 29

🔹 Good Visuals: Screenshots should tell a story, highlight USPs, and avoid empty-looking scenes. GIFs > static images.

🔹 Clear Description: Keep it structured, punchy, and readable. No walls of text. GIFs and images make it more visually appealing and easier to read, whitespace matters.
3/5

Srayn @srayn.bsky.social · Jan 29

🔹 Make your Hook clear : Your title, banner, and short description must instantly show what the game is about and why it’s unique.

🔹 Trailer: No logos, no black screens, jump straight into gameplay. Keep it 30-60s, dynamic, end with a wishlist screen (can be 2 trailers but different focus).
2/5

Srayn @srayn.bsky.social · Jan 29

🧵 Optimizing a Steam page is key, players decide in seconds if they’ll wishlist.

Here’s how to make those seconds count. 👇

#GameMarketing #Steam #IndieGame #Wishlist #IndieDevs
1/5

Srayn @srayn.bsky.social · Jan 29

Not necessarily; it's often screenshots from the game or short videos showcasing building skills.

Srayn @srayn.bsky.social · Jan 28

Tiny Glade has shown us that sometimes, simple mechanics done perfectly can have a massive impact.

Here is the link to their steam page:
store.steampowered.c...

Tiny Glade on Steam

Tiny Glade is a small diorama builder where you doodle whimsical castles, cozy cottages & romantic ruins. Explore gridless building chemistry as the game adorns your glades with procedural detail. No management, combat or goals: just kick back and turn forgotten meadows into lovable dioramas.

store.steampowered.com

Srayn @srayn.bsky.social · Jan 28

5️⃣ Takeaway for devs

Tiny Glade is proof that:

💡 A strong hook + standout USPs = a foundation for success.
💬 Foster a creative community and let them market the game for you.
🎥 Make sure your game looks visually unique, it’s the key to UGC success.

Srayn @srayn.bsky.social · Jan 28

4️⃣ Why it works

🔁 Repetition fuels virality. Tiny Glade capitalized on players posting daily builds and using trends.

🎯 Focused simplicity. The game targets players who want to relax, and be creative in just a few clicks, making it appealing to a wide audience.

Srayn @srayn.bsky.social · Jan 28

📈 Social Media-Friendly Content: Every build is mesmerizing. Whether on TikTok, YouTube Shorts, or Twitter, creators love showing off their villages, and the algorithms love it too.

Srayn @srayn.bsky.social · Jan 28

3️⃣ Success Through User-Generated Content (UGC)
Tiny Glade nailed its marketing by focusing on community creativity. Here’s how:

▶️ Daily Builds & Trends: The game’s mechanics make sharing videos or screenshots addictive, fitting perfectly with short-form video trends.