Lightnews — Scholar-powered news

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 22

Founder’s Checklist: 5 Things to Post This Month
Not sure what to post? Try this:
• Milestone update
• Personal lesson
• Industry take
• Team spotlight
• Science explainer
That’s your starter kit.

#FounderTips
#Biotech
#LifeSciences

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Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 22

Bluesky Engagement & Science Communication
Less noise.
More curiosity.
That’s Bluesky.
Founders here can have real convos about science, policy, and innovation, without fighting the algorithm.

#ScienceComms
#Biotech
#Bluesky

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 21

Breaking Down Regulatory Wins
IND clearance? Great.
But don’t just post the acronym.
Explain it: what happened, why it matters, and what’s next.
That’s how you pull people in.

#Biotech
#Regulatory
#ScienceComms

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 21

Why Bluesky is Perfect for Life Sciences Thought Leadership?
Small platform = big chance.
On Bluesky, your insights aren’t buried.
Share industry takes, R&D lessons, and founder thoughts now.
Shape the convo early.

#Biotech
#LifeSciences
#ThoughtLeadership

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Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 20

Funding News Isn’t Enough.
“We raised $10M” gets a like.
“We raised $10M to make treatments faster for patients” gets remembered.
Funding is a story.
Make people care.

#BiotechFunding
#Startups
#LifeSciences

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 20

What Bluesky Teaches Founders About Trust?
Trust is built when you share wins and lessons.
Don’t just post polished updates.
Show the pivots, the struggles, the reality.
That’s what sticks here.

#FounderJourney
#Biotech
#Transparency

2

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 19

Way to Make Complex Science Engaging
Try this:
❌ “85% efficacy in murine models.”
✅ “Strong results in mice bring us closer to patient trials.”
Clear beats clever.
Every time.

#ScienceComms
#BiotechStartups
#LifeSciences

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 19

How to Share Clinical Milestones on Bluesky
“Phase 1 complete” is boring.
Tell a story: why it matters for patients, what’s next for your team, and why the field should care.
Milestones are stories, not bullet points.

#ClinicalTrials
#Biotech
#ScienceComms

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 18

Bluesky vs LinkedIn: Where Should Founders Focus?
LinkedIn = reach & investors.
Bluesky = early adopters & authentic convos.
Smart founders play both.
Build trust here, visibility there.

#StartupStrategy
#BiotechFounders
#Bluesky

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 18

Why Founders Struggle with Translating Science to Social Media?
Your research won’t reach people if it reads like a paper.
Strip out the jargon.
Clarity wins attention, not complexity.
On Bluesky, founders who simplify win.

#LifeSciences
#ScienceComms
#Biotech

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 8

Fascinating work, though I’d argue the real takeaway is about infrastructure, not just detection. If dogs are picking up unsafe levels, the water system’s already failed both species.

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Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 8

Sobering numbers. This level of mortality matters because:
- Coral structure loss means instant habitat loss for marine life.
- Dead coral shifts reef chemistry, making regrowth harder.
- Tourism and fishing economies take a direct hit.
Bleaching isn’t just an ecological crisis, it’s economic.

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 8

Totally get the frustration, but I’d add that sponsorships like this are exactly why we need stronger guardrails on corporate involvement in science outreach. Without them, “educational” events risk becoming PR platforms.

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 8

Completely. Those updates aren’t just academic, they drive:
1. Early variant detection for public health response.
2. Guidance on vaccine strain selection.
3. Hospital readiness planning for surges.
👉 Data gaps ripple far beyond the CDC dashboard.

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 8

3 questions to ask before every post:
- Will this teach my audience something new?
- Could this spark a comment or DM?
- Does this show my thinking clearly?

If yes to all three, it’s a lead magnet.

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 8

Old authority:
Job titles and long bios.
Polished but distant branding.
Announcements only.

New authority:
Consistent public thinking.
Sharing progress as it happens.
Showing, not telling.

Experts teach. Authorities demonstrate.

#Biotech

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 7

5 subtle CTAs for Bluesky posts:
↳ “Ask me how we solved this”
↳ “DM if this is your challenge too”
↳ “Would love to compare notes”
↳ “Curious if anyone else has tried this”
↳ “If you’re working on X, let’s talk”

#LifeSciences

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 7

Want to turn comments into leads?
✅ Answer industry questions directly.
✅ Share small, specific examples.
✅ Ask follow-up questions that spark DM chats.

👉 Leads start in public, then move to private.

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Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 6

Leads don’t appear out of nowhere.

On Bluesky, they come from visibility.

Share your thinking, your challenges, and your niche expertise.

The more people see your mind at work, the more likely they’ll trust you enough to start a conversation.

#biotechnetworking

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 6

3 mistakes life sciences founders make on Bluesky:
❌ Posting company updates only.
❌ Ignoring niche conversations.
❌ Treating it like LinkedIn 2.0

The fix?
Show up as a scientist first, founder second.
People follow expertise, not press releases.

#StartupTips

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 5

Old lead generation:
Endless LinkedIn connection requests.
Cold emails that never get opened.
Generic newsletters.

New lead generation:
Posting useful insights on Bluesky.
Answering niche questions in real time.
Attracting inbound interest naturally.

Leads find you when you stop chasing.

#Biotech

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 5

5 types of posts that generate leads for life sciences founders on Bluesky:
- Break down recent trial data.
- Explain a complex concept in 2 sentences.
- Spotlight an industry partner
- Share lessons from a failed experiment.
- Predict a small but likely market shift.

#LifeSciences

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 4

Want to generate leads on Bluesky?
✅ Share niche insights your prospects rarely see.
✅ Comment with real expertise, not sales pitches.
✅ Join industry conversations early.

Leads follow expertise faster than any cold DM.

#leadgeneration
#biotech
#founders

1

Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 4

Most founders chase leads on LinkedIn because that’s where “everyone” is. But attention is noisy there. On Bluesky, your ideal partners, investors, and early adopters are easier to spot. A focused community is often worth more than a crowded one.

#lifesciences
#biotechfounders
#earlyadopters

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Sébastien Simoncelli @ssimoncellimwtc.bsky.social · Aug 1

Imagine pitching your company without any slides.
Just story, relevance, clarity.
Could you do it?

#pitchpractice
#foundermindset
#biotechclarity

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