Author | Lightnews

Steve Pitchford

@stevejpitchford.bsky.social

580 followers 700 following 220 posts

An older Dad, works for an SEO tools provider in a C-suite capacity. Love backlinks, personal development and cold water !

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Steve Pitchford @stevejpitchford.bsky.social · Nov 14

Hi-res Link graph showing multiple PBN like clusters courtesy of @majestic.com

Cracking #SEO #dataviz

A graphics showing the interlinks between websites. This image appears to illustrate the interlinking nature of PBNs. PBNs attempt to lever pagerank-like algorithms to boost either search rank, or SEO vendor metrics. The latter sometimes used as an indicator of domain name value.

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Steve Pitchford @stevejpitchford.bsky.social · 7d

searchnstuff.co.uk/search-n-stu...

Love this model. A well timed end of season European #SEO conference & networking event for little more than an equivalent hotel break.

Worth adding - Booked in & haven’t expensed this. Feel it’s worth doing for own personal development.

Hope to see you there

Search ’n Stuff Antalya Conference 2026 | searchnstuff.co.uk

searchnstuff.co.uk

Steve Pitchford @stevejpitchford.bsky.social · 9d

You too Yordan!

Steve Pitchford @stevejpitchford.bsky.social · 9d

It’s here! #brightonSEO

Day zero - training.

brightonSEO venue, the day before the conference proper. i360 features in the background of the image.

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Steve Pitchford @stevejpitchford.bsky.social · 11d

Thanks!

Steve Pitchford @stevejpitchford.bsky.social · 13d

At springs #brightonSEO I had a Eurika moment, popped up to decathlon, bought myself trainers, shorts, socks and a tshirt and started myself on #Couchto5k - I’ve had a few set backs and stalls since, but delighted that on the cusp of this autumns event I’m on the brink of success.

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Steve Pitchford @stevejpitchford.bsky.social · Sep 27

An interesting detail that seems to be getting lost @brianwernham.bsky.social - the government want this mandatory digital id card to be on your phone.

Will this be a mandatory app? Government spyware on everyone’s mobile? At least those of us who can afford one?

Very big brother if so.

Steve Pitchford @stevejpitchford.bsky.social · Sep 25

Couch to 5k suggested changing my running route this morning. I *think* I can manage that. #BrightonSEO San Diego

The harbour side at San Diego conference district

Steve Pitchford @stevejpitchford.bsky.social · Sep 22

Finding time to adjust to the timezone at the Civic Theatre. Prepping for #BrightonSEO / @brightonseo.com San Diego edition.

Looking forward to representing @majestic.com and hoping to meet lots of lovely folks.

A Playbill for the musical, Les Miserables. Performed at the San Diego Civic theatre on September 21st 2025.

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Steve Pitchford @stevejpitchford.bsky.social · Sep 17

Steve Pitchford @stevejpitchford.bsky.social · Sep 12

If I get targeted with another ad for a product that’s “designed for seniors” I’ll get so mad I’ll have to put down my horlicks, stroll over to the bureau and write an angry letter to readers digest.

Reposted by Steve Pitchford

Johanna Joyce @johannajoyce.bsky.social · Aug 27

"An 'overwhelming majority' of respondents said that Bluesky has a "vibrant and healthy online science community," while Twitter no longer does.."

#BlueskyforScience 🧪

arstechnica.com/science/2025...

Bluesky now platform of choice for science community

It’s not just you. Survey says: “Twitter sucks now and all the cool kids are moving to Bluesky”…

arstechnica.com

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Steve Pitchford @stevejpitchford.bsky.social · Aug 27

SEO was a bit of a misnomer anyway. A more formal term would have been based around information retrieval. No wonder the old tricks still work. Meanwhile the industry seems to be sinking into a rather insular, old macdonalds farm version of SEO: AEO GEO AIO. How long before we hit “e-i-e-I-o”?

Steve Pitchford @stevejpitchford.bsky.social · Aug 25

Goodnight all, may your most generous dreams come true x

A picture of the sky at night. Stars and possible astronomical features are present.

Steve Pitchford @stevejpitchford.bsky.social · Aug 15

Last one to compare is hours in a year. Thats 24 x 365. We don’t need to work it out - the only question is if 60 x 60 is greater than 365 ( cancel out the 24 in both equations ). As 60 x 6 is 360 we can say seconds in a day wins.

Steve Pitchford @stevejpitchford.bsky.social · Aug 15

Days in a decade is about 3650 ( 365 x 10 ) that’s smaller than 60 x 60 x 24 so seconds in a day still wins.

Steve Pitchford @stevejpitchford.bsky.social · Aug 15

It’s a sorting problem. To start, seconds in day and minutes in week. Both are multiplications - with the same core of operations. 60 is greater than 7 so seconds in a day is bigger.

Steve Pitchford @stevejpitchford.bsky.social · Aug 15

“Your inevitable dystopia will be short lived”. In some ways an optimistic outlook?

Reposted by Steve Pitchford

Rose 🌹 @rose.bsky.team · Aug 14

We want to foster a vibrant, evolving community that respects individual preferences and adapts to your changing needs.

Our new guidelines follow 3 principles:
1. Empower user choice
2. Cultivate a welcoming environment
3. Evolve with feedback

We take seriously our responsibility to Bluesky users

Bluesky @bsky.app · Aug 14

In the coming weeks, we're asking for feedback on our Community Guidelines. Your input will help ensure our Guidelines serve our users and are ready to support Bluesky's future.

To learn how to contribute, check out our blog post: bsky.social/about/blog/0...

Updated Terms and Policies - Bluesky

We’re updating the language in our terms and policies to better explain our approach and provide more detail.

bsky.social

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Steve Pitchford @stevejpitchford.bsky.social · Aug 12

Matt’s Script Archive is a cautionary tale for SEO’s aiming to vibe code SaaS software with insufficient security trading.

en.wikipedia.org/wiki/Matt%27...

Matt's Script Archive - Wikipedia

en.wikipedia.org

Steve Pitchford @stevejpitchford.bsky.social · Aug 12

Willow Mack introduces Happy Hour at #MozCon London 2025 with breathtaking style. Awesome event.

The screen lifts to expose a secret happy hour bar at MozCon London 2025. It’s been hiding in plain sight all day…

Steve Pitchford @stevejpitchford.bsky.social · Aug 12

Bounding onto the stage is @andy-chadwick.com for “using AI to develop tools”

It’s “Easier than ever” to leverage AI and existing API’s to mash-up data and deliver user benefit.

Andy starts by using Clause or ChatGPT to turn a well constructed brief into a prototype using Google collab… #MozCon

Andy Chadwick on “How To Build AI Tools To Automate Your SEO Workflows” at Mozcon London 2025.

Steve Pitchford @stevejpitchford.bsky.social · Aug 12

Leading the final session of talks, @lidia-infante.com explores the relationships between brand, SEO and entities. Lidia introduces the CORE model: Consistency, Optimisation, Reputation & Engagement!

#MozCon 2025 London

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Steve Pitchford @stevejpitchford.bsky.social · Aug 12

A useful “Put your phone away and concentrate” warning from the inimitable Chima Mmeje. High Octane stuff. #MozCon

Chima Mmeje, Senior Content Marketing Manager at Moz presents at Mozcon London 2025. Her talk, “The New Playbook You Need for Content Success Post AI”

Steve Pitchford @stevejpitchford.bsky.social · Aug 12

All eyes in the auditorium glued to Charlie Marchant’s compelling presentation on dominating AI search in 2025.

#MozCon

MozCon London 2025 presentation. “How to Dominate AI Search in 2025””. By Charlie Marchant,
CEO at Exposure Ninja.

Steve Pitchford @stevejpitchford.bsky.social · Aug 12

Kicking off the afternoon with a well earned very warm welcome from the audience, we have the inspirational and awesome @areejabuali.bsky.social of @womenintechseo.bsky.social

Amazing line up of speakers at #MozCon - loving it!

Areej AbuAli presents a fascinating insight into community engagement and community building at MozCon London 2025.

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