Author | Lightnews

Anu Adegbola @themarketinganu.bsky.social · 3h

Smarter Search Strategies: Diversifying Ad Platforms in the Age of AI – Serge Nguele

Read more 👉 https://bit.ly/4jNVwsM

#TalksDelivered #PpcPrivacyFirstWorld #AbbiePootsUnlocking

Anu Adegbola @themarketinganu.bsky.social · 22h

I believe that Paid Search advertising was designed for niche industries. Read more �‘‰ https://bit.ly/45vYU7I #PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries

Anu Adegbola @themarketinganu.bsky.social · 1d

Calculate CPA by calculating the marketing budget spent over a period of time, and dividing this by the number of paying customers generated. Read more �‘‰ https://bit.ly/3Er7hpU #MeasuringBottomFunnelMarketing #B2C—UsingConsistentMeasurement #CaseStudyDownload

Anu Adegbola @themarketinganu.bsky.social · 1d

Test and learn as you implement automated strategies, but don’t blindly follow what Google suggests.

Read more 👉 https://lttr.ai/Akjbc

#UnderstandingBusinessData #MaintainingFoundationalPractices #StrategicPlanning

Anu Adegbola @themarketinganu.bsky.social · 4d

Sitelink extensions, for example, can help a single paid search ad appeal to users in different stages of the marketing funnel, providing links for those in the research stage or for current customers, i.e. Read more �‘‰ https://bit.ly/45vYU7I #PaidSearchAds #IncreasingConversionEfficiency

Anu Adegbola @themarketinganu.bsky.social · 5d

Adding negative keywords is also a smart move so your ads don’t show up for unrelated searches.

Read more 👉 https://bit.ly/448MHVo

#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior

Anu Adegbola @themarketinganu.bsky.social · 5d

Impression share tells you how much visibility your ads are getting compared to how much they could be getting. Read more �‘‰ https://bit.ly/4l3vUZO #ImpressionShare #AdPerformance #NonBudgetRelatedStrategies

Anu Adegbola @themarketinganu.bsky.social · 7d

Why Paid Search Ads Can Work So Well For Niche Industries: https://bit.ly/45vYU7I

#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries

Anu Adegbola @themarketinganu.bsky.social · 8d

How to Use DSA as a Keyword Discovery Tool: https://bit.ly/448MHVo

#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior

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Anu Adegbola @themarketinganu.bsky.social · 8d

You’ll see different versions of this metric — Search Impression Share, Top Impression Share, and Absolute Top Impression Share — each showing where your ads are appearing and how often.

Read more 👉 https://bit.ly/4l3vUZO

#ImpressionShare #AdPerformance #NonBudgetRelatedStrategies

Anu Adegbola @themarketinganu.bsky.social · 13d

✅ Driving meaningful engagement: People naturally interact more with authentic, human-focused posts.

Read more 👉 https://lttr.ai/AkIDX

#BoostBrandCredibility #PracticalTips #MarketingLivesInteresting

Anu Adegbola @themarketinganu.bsky.social · 14d

So, be proactive, pay attention to seasonal shifts, and make sure your PPC campaigns are always in tune with your audience’s needs – not caught off guard by changing trends.

Read more 👉 https://lttr.ai/AkFfY

#WeatherTriggeredAdAutomation #SeasonalKeywordShifts #TurnSeasonalTrends

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Anu Adegbola @themarketinganu.bsky.social · 14d

That’s why here’s a Google Ads script to help you analyse the performance of your ad text in RSAs and export the data to Google Sheets.

Read more 👉 https://lttr.ai/AkFVi

#AdTextsPerform #ConductCopyTests #GoogleAdsScript

Anu Adegbola @themarketinganu.bsky.social · 15d

Lower CPMs than video ads – Depending on the platform, audio ads often offer excellent cost efficiency.

Read more 👉 https://lttr.ai/AkDBx

#HigherAttentionRates #MusicStreamingServices #AlternativeAdvertisingFormat

Anu Adegbola @themarketinganu.bsky.social · 15d

If you want more control, consider testing the same headlines and descriptions in Google Search Ads first, where reporting is more granular and testing is easier to control. Read more �‘‰ https://lttr.ai/AkC2d #PPCChat #AdCopyPerformance #PerformanceMax

Anu Adegbola @themarketinganu.bsky.social · 20d

Russell McAthy delivered a masterclass in cutting through marketing data confusion. Read more �‘‰ https://lttr.ai/Aj2kh #PpcLive15 #AdCopyTesting #PerformanceMarketing

Anu Adegbola @themarketinganu.bsky.social · 27d

Product Reviews: For Shopping ads, your star ratings and review volume directly determine which products appear in AI Overview carousels; 4.2 stars isn't enough anymore; you need 4.6+. Read more �‘‰ https://bit.ly/43sZpOv #GoogleSAiOverviews #SharingPredictions #StayAhead

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Anu Adegbola @themarketinganu.bsky.social · 28d

The PPC industry, do you feel like you hear enough about, talking about failures? Read more �‘‰ https://podcast.ppc.live/ep319-why-red-flags-matter-in-client-selection-ft-kat-sale/?utm_campaign=ep319-why-red-flags-matter-in-client-selection-ft-kat-sale&utm_medium=social_link&utm_source=missinglettr

Anu Adegbola @themarketinganu.bsky.social · 28d

Fraser Andrews – I find broad match works well with strong negative keyword lists, top-level automated bid strategies – e.g.

Read more 👉 https://ppc.live/tactics/is-broad-match-the-future/?utm_campaign=is-broad-match-the-future&utm_medium=social_link&utm_source=missinglettr

#PpcExpertsAnswer #Br

Anu Adegbola @themarketinganu.bsky.social · 29d

For brands with extensive product catalogs, adopting an AI-driven approach like SMEC can be a crucial step in scaling PPC campaigns effectively and efficiently. Read more �‘‰ https://lttr.ai/AjiSa #ppcchat #marketingtwitter #PpcStrategy

Anu Adegbola @themarketinganu.bsky.social · 29d

These traits are all present in PPC – one of the many reasons why it’s the best marketing channel to drive budget efficiency.

Read more 👉 https://lttr.ai/Ajh6W

#ppcchat #RealTimeBudgetControl #AdaptableCampaignStrategies

Anu Adegbola @themarketinganu.bsky.social · Sep 22

Lean on first-party data, accurate tracking, and daily monitoring to maximize performance and avoid wasted ad spend during the busiest shopping season. Read more �‘‰ https://bit.ly/4oKAnD0 #DrivingRealGrowth #ActionableInsights #GoogleAds

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Anu Adegbola @themarketinganu.bsky.social · Sep 22

Negative keywords are simple, but lots of advertisers trip up on the same things Read more �‘‰ https://bit.ly/3FL5mwV #NegativeKeywords #SavesBudget #BoostsEfficiency

Anu Adegbola @themarketinganu.bsky.social · Sep 17

Actual Best Practice: Scale budgets based on performance, not platform pressure.If your CPA isn’t where it needs to be, spending more won’t fix that.

Read more 👉 https://ppc.live/tactics/not-all-best-practices-are-best-practices/?utm_campaign=not-all-best-practices-are-best-practices&utm_medium=s

Anu Adegbola @themarketinganu.bsky.social · Sep 16

I've seen Local Services Ads work wonders for the right businesses Read more �‘‰ https://ppc.live/strategy/local-services-ads-the-ultimate-guide-to-getting-guaranteed-by-google/?utm_campaign=local-services-ads-the-ultimate-guide-to-getting-guaranteed-by-google&utm_medium=social_link&utm_source=miss