Author | Lightnews

@tldoerr.bsky.social

650 followers 240 following 240 posts

I’ve been everywhere, seen everything, and I’m still here—standing tall, unapologetic, and unfiltered. I don’t follow trends. I burn them to the ground. Whether it’s music, culture, or the twisted undercurrents of human nature.

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tldoerr.bsky.social @tldoerr.bsky.social · 7d

Unease is often just your future self trying to signal that you are currently betraying her.

tldoerr.bsky.social @tldoerr.bsky.social · 13d

Andrew’s statement is very carefully worded. I think saying he was “stripped”of the titles is not exactly true. I think he isn’t going to use the Duke of York…leaving the door open to using them in the future. Optimistic perhaps and definitely a PR stunt in the hopes is takes the heat off him.

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Wendy O'Rourke @wendyo.bsky.social · 29d

Ericsson Videophone (1971)

Ericsson began work on the videophone in the mid-1960s, using a connection to a monitor and camera with the company's Ericovox loudspeaker phone. Although it was a functional prototype, Ericsson abandoned the project when users found it unimpressive and saw no significant need for the technology at the time.

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Dr. Jack Brown @drjackbrown.bsky.social · Oct 1

Thank you Jane Goodall, for making the world a better place. May we learn by your example.

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🎬 ScreenMedia 🎞 @screenmedia.bsky.social · Oct 1

Walter Matthau, Audrey Hepburn “CHARADE” (1963) dir. Stanley Donen

🎬 Universal Pictures

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tldoerr.bsky.social @tldoerr.bsky.social · Oct 1

Would like to see you do a body language breakdown of the generals and admirals during Trump’s and Hegeth’s speech.

tldoerr.bsky.social @tldoerr.bsky.social · Sep 17

That’s how you convert hearts into donors. That’s how you turn “aw, that’s nice” into “take my money.”

Bottom line: Stories make the cash register sing. Stats just put people to sleep.

tldoerr.bsky.social @tldoerr.bsky.social · Sep 17

Here’s the kicker: when you make donors feel something, they don’t just give once. They remember you. They come back.

So skip the corporate tone. Write like a person. Tell the story like you’d tell it to a friend in a smoky bar at 2am.

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tldoerr.bsky.social @tldoerr.bsky.social · Sep 17

Cut the fluff. No donor ever said, “Wow, I love how many buzzwords were in that appeal letter.” Keep it raw. Keep it real.

If the story doesn’t punch someone in the gut—or warm their heart—you’re not doing it right.

tldoerr.bsky.social @tldoerr.bsky.social · Sep 17

The science is simple: brains light up when they hear stories, not statistics. A number is cold. A face with a name? That’s heat.

Instead of saying “we helped 10,000 families”… try “Maria finally slept through the night because her kid had a full meal for the first time.” Boom. Connection.

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tldoerr.bsky.social @tldoerr.bsky.social · Sep 17

Donors don’t want jargon. They don’t care about your “strategic initiatives.” They want a human story. Something that makes them laugh, cry, or at least spill their wine.

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tldoerr.bsky.social @tldoerr.bsky.social · Sep 17

If your nonprofit story sounds like it was written by a committee in beige suits, nobody’s giving you a dime.

tldoerr.bsky.social @tldoerr.bsky.social · Sep 16

Forget the swan. Make it easy, make it real, make it matter. That’s how you raise money.

tldoerr.bsky.social @tldoerr.bsky.social · Sep 16

Fancy décor doesn’t open wallets. Impact does. Show it, don’t bedazzle it.

tldoerr.bsky.social @tldoerr.bsky.social · Sep 16

Pro tip: Donors don’t remember the flowers. They remember the story that made them tear up over dessert.

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tldoerr.bsky.social @tldoerr.bsky.social · Sep 16

If your board is fighting over centerpieces instead of your call-to-action, you’re doing fundraising wrong

tldoerr.bsky.social @tldoerr.bsky.social · Sep 16

Your gala doesn’t need a swan ice sculpture to make money. It needs heart, story, and a donate button that actually works. 🧵

tldoerr.bsky.social @tldoerr.bsky.social · Sep 15

Personal branding isn’t about logos or fonts.
It’s about frequency.
When people think of you, what feeling do they tune into?

tldoerr.bsky.social @tldoerr.bsky.social · Sep 15

People think algorithms hate them.
Truth? Algorithms don’t care.
They’re math.
But if you understand how they’re wired, you stop fighting shadows and start surfing waves. 🌊

tldoerr.bsky.social @tldoerr.bsky.social · Sep 12

bert from sesame street talking on a cell phone

ALT: bert from sesame street talking on a cell phone

media.tenor.com

tldoerr.bsky.social @tldoerr.bsky.social · Sep 9

tldoerr.bsky.social @tldoerr.bsky.social · Sep 8

You can smoke a cigarette in the rain and look cinematic… or like you’re one soggy drag from pneumonia.

The difference? Confidence. Swagger. Timing.

Personal branding is the art of committing so hard, nobody questions you.

Even when you’re soaking wet, you own it.

tldoerr.bsky.social @tldoerr.bsky.social · Sep 8

Personal branding is like smoking in the rain — you either look iconic or pathetic. The difference is confidence.

Branding is all performance. The trick is pretending you don’t know you’re performing.

tldoerr.bsky.social @tldoerr.bsky.social · Sep 8

Tell your own story. Or get edited out of it.

tldoerr.bsky.social @tldoerr.bsky.social · Sep 8

Branding is grabbing the mic before the gossip does.