Author | Lightnews

William Flaiz @williamflaiz.com · 10h

Two companies walk into a bar.
One has clean data and automation.
One has spreadsheets and hope.
Only one of them scales 🍻

#ScalingSystems #DataAutomation

William Flaiz @williamflaiz.com · 1d

You: manually fixing 100 CRM records.

Your system: creating 1,000 new problems.

You're not cleaning data you're treading water 🌊

#DataManagement #SystemThinking

William Flaiz @williamflaiz.com · 2d

The best MarTech tool is the one that actually gets used. This system finds those tools before you buy. #MarTech #VendorEvaluation #MarketingStrategy

MarTech Vendor Evaluation System | Scorecard & Use Cases

Compare MarTech vendors with a structured system: Excel scorecard, use case guide, and evaluation criteria. A repeatable framework for better investments.

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William Flaiz @williamflaiz.com · 2d

The companies dominating your industry right now don't have better strategy.

They have better data (and they automated the boring stuff 2 years ago) 🚀

#DataAdvantage #Automation

William Flaiz @williamflaiz.com · 3d

Clean data → automation → speed → winning.

Dirty data → manual work → slowness → losing.

It's really that simple (and that brutal) ⚖️

#DataStrategy #Efficiency

William Flaiz @williamflaiz.com · 6d

From data janitor to strategic operator 🧹➡️🎯

One client: 25 hrs/week on manual cleanup.

After automation: 4X segmentation complexity, 31% lower CAC.

Stop formatting. Start innovating.

www.williamflaiz.com/your-competi...

#MarketingOps #DigitalStrategy #GrowthHacking

William Flaiz @williamflaiz.com · 6d

Why did our transformation fail.

Because you tried to automate chaos.

Automation doesn't fix problems it amplifies them 🔄

#ProcessImprovement #Automation

William Flaiz @williamflaiz.com · 6d

Your vendor just gave you a great demo. Now here's how to evaluate if they can actually deliver. #MarTech #VendorEvaluation #B2B

MarTech Vendor Evaluation System | Scorecard & Use Cases

Compare MarTech vendors with a structured system: Excel scorecard, use case guide, and evaluation criteria. A repeatable framework for better investments.

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1

William Flaiz @williamflaiz.com · 7d

That "quick" campaign taking 6 weeks? 🐌 Your competitor did 4 in that time.

The difference: automated data validation vs manual Excel gymnastics.

Every vlookup is a victory for your competition 💪

www.williamflaiz.com/your-competi...

#MarketingAutomation #B2BMarketing #Digital

William Flaiz @williamflaiz.com · 7d

While you're manually deduplicating contacts your competitor just automated their entire lead funnel.

This is how gaps become chasms ⚡

#Automation #CompetitiveAdvantage

William Flaiz @williamflaiz.com · 8d

While you manually clean data, competitors are 3 campaigns ahead 🚀

The brutal truth: data quality determines automation velocity.

Stop being a data janitor. Start being strategic.

www.williamflaiz.com/your-competi...

#MarTech #DataDriven #CMO

William Flaiz @williamflaiz.com · 8d

Watched a $12M digital transformation implode because they built it on dirty data.

It's like constructing a skyscraper on quicksand but with more PowerPoints 🏗️

#DigitalTransformation #DataStrategy

William Flaiz @williamflaiz.com · 9d

Most AI projects fail because they solve the wrong problems. Start with the right questions instead. #AI #AIStrategy #DigitalTransformation

Strategic AI Implementation Workshop for Growing Businesses

Stop wasting money on AI experiments. My proven 5-day workshop helps mid-sized businesses implement strategic AI solutions that deliver 15-30% efficiency gains.

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William Flaiz @williamflaiz.com · 9d

We spent 500 hrs/year per person on manual data cleanup at $20K+ cost 💸

After automating: 73% faster campaigns, 44% more MQLs.

The ROI is obvious.

www.williamflaiz.com/your-competi...

#MarketingOps #Automation #B2B

1

William Flaiz @williamflaiz.com · 9d

We trust data for million-dollar decisions.

But never ask "wait is this data actually accurate". Bold strategy 💰

#DataGovernance #Strategy

William Flaiz @williamflaiz.com · 10d

Plot twist: Your "data-driven" decisions are based on week-old data 📈❌

Manual updates = strategic blindness.

Competitors with automated pipelines see problems while they're small, opportunities while they're fresh 👀

www.williamflaiz.com/your-competi...

#RealTimeData #MarTech #DataOps

William Flaiz @williamflaiz.com · 10d

Fun exercise: calculate how much time your sales team wastes on duplicate/outdated contacts per week.

Now multiply by 52. Now multiply by average salary. You're welcome (sorry) 🕐

#SalesEfficiency #DataCleanup

William Flaiz @williamflaiz.com · 13d

Our martech stack isn't working.

Okay but have you looked at what you're putting INTO the stack.

Garbage in = expensive garbage out 🗑️

#MarTech #DataQuality

William Flaiz @williamflaiz.com · 13d

AI without strategy is just expensive guesswork. This workshop eliminates the guesswork and delivers results. #AI #AIStrategy #BusinessStrategy

Strategic AI Implementation Workshop for Growing Businesses

Stop wasting money on AI experiments. My proven 5-day workshop helps mid-sized businesses implement strategic AI solutions that deliver 15-30% efficiency gains.

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1

William Flaiz @williamflaiz.com · 14d

Bad data doesn't just cost money on wasted ads.

It costs: - sales rep sanity - strategic clarity - executive confidence.

The intangible stuff compounds 🧠

#DataManagement #Leadership

William Flaiz @williamflaiz.com · 15d

Somewhere right now your competitor is making a decision based on accurate data.

And you're making one based on vibes and a messy spreadsheet.

This is how markets shift 📊

#DigitalTransformation #DataDriven

William Flaiz @williamflaiz.com · 16d

Your competitors are already using AI. The question isn't whether you should—it's how to do it right. Start here. 🚀

#AI #AIStrategy #CompetitiveAdvantage

Strategic AI Implementation Workshop for Growing Businesses

Stop wasting money on AI experiments. My proven 5-day workshop helps mid-sized businesses implement strategic AI solutions that deliver 15-30% efficiency gains.

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William Flaiz @williamflaiz.com · 16d

Did the math on a client's bad data problem.
$610K per year in waste. They were shocked.

I was not 💸

#DataStrategy #ROI

William Flaiz @williamflaiz.com · 17d

Cleaned up a CRM once and monthly deals went up 5-7%.

Didn't change anything else. Just fixed the duplicates and bad emails.

Sometimes the answer is boring 🎯

#DataQuality #MarTech

William Flaiz @williamflaiz.com · 21d

47,000 contacts in their CRM 📊

Only 31,000 were real people 🤦‍♂️

The rest were ghosts 👻 costing them 14 hours/week in wasted sales time

Bad data doesn't just waste money—it compounds into lost deals and bad decisions 📉

Your competitor has clean data and they're moving faster 🚀

#DigitalStrategy