Ari Paparo
@aripaparo.com
CEO and contributor @marketecturetv. Host of the weekly Marketecture podcast and writer of the newsletter with the same name.
Ad tech influencer.
Ad tech influencer.
This should be great. @ariellesgarcia.bsky.social and I bonded during the DOJ trial and we’ll geek out on the remedies etc.
🚨 Join our Checkmate crew for an exclusive Q&A with adtech legend, @aripaparo.com and our very own @ariellesgarcia.bsky.social!
🗓️ August 18 at 2pm
🗓️ August 18 at 2pm
August 13, 2025 at 8:43 PM
This should be great. @ariellesgarcia.bsky.social and I bonded during the DOJ trial and we’ll geek out on the remedies etc.
Excited to share some hot takes.
📢 Join us June 26th!
Guest @aripaparo.com is a former Google executive & founder of @marketecture.tv. He's also the author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance.
🔗 RSVP: register.gotowebinar.com/register/654...
Guest @aripaparo.com is a former Google executive & founder of @marketecture.tv. He's also the author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance.
🔗 RSVP: register.gotowebinar.com/register/654...
June 21, 2025 at 1:15 AM
Excited to share some hot takes.
There's a fake account impersonating me on this app that has almost as many followers as I do. LOL. Anyway, don't buy any crypto from "me" as many times as I ask.
February 6, 2025 at 1:29 PM
There's a fake account impersonating me on this app that has almost as many followers as I do. LOL. Anyway, don't buy any crypto from "me" as many times as I ask.
Hot take coming out of CES:
We need to stop business hugging. Just because we’ve done a couple of zooms does not mean we are hugging in real life.
Shake my hand like a boss.
We need to stop business hugging. Just because we’ve done a couple of zooms does not mean we are hugging in real life.
Shake my hand like a boss.
January 9, 2025 at 4:40 PM
Hot take coming out of CES:
We need to stop business hugging. Just because we’ve done a couple of zooms does not mean we are hugging in real life.
Shake my hand like a boss.
We need to stop business hugging. Just because we’ve done a couple of zooms does not mean we are hugging in real life.
Shake my hand like a boss.
Reposted by Ari Paparo
Today's newsletter covers the Honey 🍯 controversy and it is stirring folks up. Ari interviews Tercept, a data infrastructure company that spins up pipelines and dashboards from logs.
news.marketecture.tv/p/honey-honey
news.marketecture.tv/p/honey-honey
Honey, honey
Plus: Tercept for data infrastructure
news.marketecture.tv
January 6, 2025 at 2:11 PM
Today's newsletter covers the Honey 🍯 controversy and it is stirring folks up. Ari interviews Tercept, a data infrastructure company that spins up pipelines and dashboards from logs.
news.marketecture.tv/p/honey-honey
news.marketecture.tv/p/honey-honey
With cameos from Gator and WhenU!
Great writeup of the Honey browser plugin sniping conversion credit from pubs by @aripaparo.com news.marketecture.tv/p/honey-hone...
Honey, honey
Plus: Tercept for data infrastructure
news.marketecture.tv
January 6, 2025 at 3:15 PM
With cameos from Gator and WhenU!
Thank you to all of our listeners and guests. To even more podcasting in 2025!
Tired of your family yet? We got you. Eric and Ari's year-end episode with 2024 in review, awards, and predictions just dropped.
Link: www.marketecturepod.com/episode-104-...
Or anywhere you prefer to get your pods.
While you're at it, how about giving our pod a year-end 5-star rating? 🎁
Link: www.marketecturepod.com/episode-104-...
Or anywhere you prefer to get your pods.
While you're at it, how about giving our pod a year-end 5-star rating? 🎁
Episode 104: Year in review, awards, and predictions with Ari and Eric
Ari and Eric review the best and the worst of 2014 and make some predictions about the future. For more in-depth discussion of these topics and links to the news we…
www.marketecturepod.com
December 27, 2024 at 9:13 PM
Thank you to all of our listeners and guests. To even more podcasting in 2025!
The two stages of latke making:
1) Fuck there’s a lot of water in these potatoes!
2) Fuck these potatoes absorb a lot of oil!
1) Fuck there’s a lot of water in these potatoes!
2) Fuck these potatoes absorb a lot of oil!
December 25, 2024 at 11:11 PM
The two stages of latke making:
1) Fuck there’s a lot of water in these potatoes!
2) Fuck these potatoes absorb a lot of oil!
1) Fuck there’s a lot of water in these potatoes!
2) Fuck these potatoes absorb a lot of oil!
Made a weird brussel sprout tart before latkes.
December 25, 2024 at 9:07 PM
Made a weird brussel sprout tart before latkes.
Has anyone ever made French toast with pumpernickel bread?
It should be possible, someone should try it.
It should be possible, someone should try it.
December 22, 2024 at 4:15 AM
Has anyone ever made French toast with pumpernickel bread?
It should be possible, someone should try it.
It should be possible, someone should try it.
The greatest innovation of CTV is the ability to add closed captions to everything
December 18, 2024 at 12:55 AM
The greatest innovation of CTV is the ability to add closed captions to everything
Reposted by Ari Paparo
Big week in Google antitrust:
- Google’s response to DOJ remedies proposal (divest Chrome, possibly Android) due in DDC Friday.
- Court decision on adtech trial possible/likely in EDVA.
- Brussels decision?
- Google’s response to DOJ remedies proposal (divest Chrome, possibly Android) due in DDC Friday.
- Court decision on adtech trial possible/likely in EDVA.
- Brussels decision?
December 16, 2024 at 12:49 PM
Big week in Google antitrust:
- Google’s response to DOJ remedies proposal (divest Chrome, possibly Android) due in DDC Friday.
- Court decision on adtech trial possible/likely in EDVA.
- Brussels decision?
- Google’s response to DOJ remedies proposal (divest Chrome, possibly Android) due in DDC Friday.
- Court decision on adtech trial possible/likely in EDVA.
- Brussels decision?
Reposted by Ari Paparo
Episode 102: Sir Martin Sorrell talks about AI and the future of technology in agencies.
www.marketecturepod.com/episode-102-...
www.marketecturepod.com/episode-102-...
Episode 102: Sir Martin Sorrell
The latest on S4 Capital, how AI is shaping the holding companies of the future, and more. For more in-depth discussion of these topics and links to the news we dis…
www.marketecturepod.com
December 13, 2024 at 2:00 PM
Episode 102: Sir Martin Sorrell talks about AI and the future of technology in agencies.
www.marketecturepod.com/episode-102-...
www.marketecturepod.com/episode-102-...
Wife: You going out to your drunken lunch?
Me: I prefer the term boozy brunch.
Me: I prefer the term boozy brunch.
December 12, 2024 at 10:00 PM
Wife: You going out to your drunken lunch?
Me: I prefer the term boozy brunch.
Me: I prefer the term boozy brunch.
Reposted by Ari Paparo
There are so many types of identity signals it can be hard to keep track (see what I did there, LOL).
Our latest in depth explainer: "Identity Signals Explained"
www.adtechexplained.com/p/identity-s...
Our latest in depth explainer: "Identity Signals Explained"
www.adtechexplained.com/p/identity-s...
Identity Signals Explained
A field guide for the evolving advertising identity landscape
www.adtechexplained.com
December 12, 2024 at 1:31 PM
There are so many types of identity signals it can be hard to keep track (see what I did there, LOL).
Our latest in depth explainer: "Identity Signals Explained"
www.adtechexplained.com/p/identity-s...
Our latest in depth explainer: "Identity Signals Explained"
www.adtechexplained.com/p/identity-s...
The correct answer is "DON'T DO IT", but if that doesn't work for you, read on.
So you want to build an SSP? @aripaparo.com tells you how in today's newsletter. Also we continue our IABTechLab series with Achim Schlosser from Bertelsmann
news.marketecture.tv/p/so-you-wan...
news.marketecture.tv/p/so-you-wan...
So you want to build an SSP?
news.marketecture.tv
December 9, 2024 at 2:51 PM
The correct answer is "DON'T DO IT", but if that doesn't work for you, read on.
90% of ad tech companies were founded by GenX dudes with no formal training who learned to code on Commodore 64s
December 6, 2024 at 12:29 AM
90% of ad tech companies were founded by GenX dudes with no formal training who learned to code on Commodore 64s
Big #adtech news! @experian-us.bsky.social buys Audigent Curation, baby.
www.experianplc.com/newsroom/pre...
Here's my interview with Drew Stein from Audigent (no paywall): marketecture.tv/programs/aud...
www.experianplc.com/newsroom/pre...
Here's my interview with Drew Stein from Audigent (no paywall): marketecture.tv/programs/aud...
Experian accelerates identity and activation capabilities with acquisition of Audigent
Experian accelerates identity and activation capabilities with acquisition of Audigent
www.experianplc.com
December 4, 2024 at 5:12 PM
Big #adtech news! @experian-us.bsky.social buys Audigent Curation, baby.
www.experianplc.com/newsroom/pre...
Here's my interview with Drew Stein from Audigent (no paywall): marketecture.tv/programs/aud...
www.experianplc.com/newsroom/pre...
Here's my interview with Drew Stein from Audigent (no paywall): marketecture.tv/programs/aud...
Reposted by Ari Paparo
Who could actually afford Chrome in a spin-out? And
@dmarti.bsky.social gives perspective from his time at Mozilla on our latest podcast.
monopoly.marketecture.tv/p/the-parado...
@dmarti.bsky.social gives perspective from his time at Mozilla on our latest podcast.
monopoly.marketecture.tv/p/the-parado...
December 4, 2024 at 2:04 PM
Who could actually afford Chrome in a spin-out? And
@dmarti.bsky.social gives perspective from his time at Mozilla on our latest podcast.
monopoly.marketecture.tv/p/the-parado...
@dmarti.bsky.social gives perspective from his time at Mozilla on our latest podcast.
monopoly.marketecture.tv/p/the-parado...
I tried to learn about the Korean Martial Law crisis on X and all I found was Americans thinking the second Amendment will solve all their problems
December 3, 2024 at 10:01 PM
I tried to learn about the Korean Martial Law crisis on X and all I found was Americans thinking the second Amendment will solve all their problems
On the first of every month I compile stats on all my work and personal social accounts (I have a lot for work!).
On X the follower counts on all my accounts are flat or down MoM. Not huge amounts, roughly -1% to -2%.
Interesting.
On X the follower counts on all my accounts are flat or down MoM. Not huge amounts, roughly -1% to -2%.
Interesting.
December 1, 2024 at 11:07 PM
On the first of every month I compile stats on all my work and personal social accounts (I have a lot for work!).
On X the follower counts on all my accounts are flat or down MoM. Not huge amounts, roughly -1% to -2%.
Interesting.
On X the follower counts on all my accounts are flat or down MoM. Not huge amounts, roughly -1% to -2%.
Interesting.
Dry brining the turkey in fentanyl
November 27, 2024 at 1:34 AM
Dry brining the turkey in fentanyl
I can't believe you folks still listen to me and Eric every week! Thank you all for your support.
The Marketecture Pod has hit 100 episodes!
We're celebrating with industry legend Michael Kassan who drops knowledge while also being pretty hysterical.
You can find all our episodes at marketecturepod-dot-com or wherever you listen.
www.marketecturepod.com
We're celebrating with industry legend Michael Kassan who drops knowledge while also being pretty hysterical.
You can find all our episodes at marketecturepod-dot-com or wherever you listen.
www.marketecturepod.com
Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertis…
www.marketecturepod.com
November 26, 2024 at 1:52 PM
I can't believe you folks still listen to me and Eric every week! Thank you all for your support.
Marketecture Omni Media is now on TT, Reels, Shorts.
This is soooooo good:
www.tiktok.com/t/ZTYMT3Qvt/
Kate crushed her 1st @marketecture.tv “Refresh”
#marketing #advertising #tech #media
www.tiktok.com/t/ZTYMT3Qvt/
Kate crushed her 1st @marketecture.tv “Refresh”
#marketing #advertising #tech #media
TikTok - Make Your Day
www.tiktok.com
November 25, 2024 at 6:45 PM
Marketecture Omni Media is now on TT, Reels, Shorts.
Ah, hotel clock, my nemesis, we meet again. Will you keep me up all night by being too bright? No, what's that? You're still showing standard time so I accidentally am up at 5AM for no reason? You are undefeated.
November 25, 2024 at 12:52 PM
Ah, hotel clock, my nemesis, we meet again. Will you keep me up all night by being too bright? No, what's that? You're still showing standard time so I accidentally am up at 5AM for no reason? You are undefeated.