Bernadette | Marketing Musings | Branding
@bernadetteaguirre.bsky.social
VP, Growth @ Geeks360
Musings from a marketing, brand and sales strategist. Brands I’ve collabed with Everlane, Seychelles Footwear, Albion, JP Morgan, Ariat.
Spreading positivity about my hometown of San Francisco 📍🌁
Musings from a marketing, brand and sales strategist. Brands I’ve collabed with Everlane, Seychelles Footwear, Albion, JP Morgan, Ariat.
Spreading positivity about my hometown of San Francisco 📍🌁
Pinned
The crime ridden and feces laden streets of San Francisco! 😫 help!
October 23, 2025 at 2:12 AM
The crime ridden and feces laden streets of San Francisco! 😫 help!
The hellscape of San Francisco! #sanfrancisco
October 23, 2025 at 2:11 AM
The hellscape of San Francisco! #sanfrancisco
This is what I’ve fuckin’ been saying all along.
Cursing is rarely a symbol of low class. It's often a mark of high authenticity.
Evidence: Swearing predicts higher rates of honesty and integrity. It signals a willingness to prize candor over courtesy.
A little profanity can show that you're being real and you do give a damn.
Evidence: Swearing predicts higher rates of honesty and integrity. It signals a willingness to prize candor over courtesy.
A little profanity can show that you're being real and you do give a damn.
October 13, 2025 at 12:46 AM
This is what I’ve fuckin’ been saying all along.
Reposted by Bernadette | Marketing Musings | Branding
What’s one song that changed your life? We’re working on a special episode of our podcast Life in Seven Songs — and this time, we want to hear from you.
📱 Record a short voice memo about a song that changed you
📩 Email it to [email protected] by Aug. 11
💫 You might be featured!
📱 Record a short voice memo about a song that changed you
📩 Email it to [email protected] by Aug. 11
💫 You might be featured!
July 30, 2025 at 4:39 PM
What’s one song that changed your life? We’re working on a special episode of our podcast Life in Seven Songs — and this time, we want to hear from you.
📱 Record a short voice memo about a song that changed you
📩 Email it to [email protected] by Aug. 11
💫 You might be featured!
📱 Record a short voice memo about a song that changed you
📩 Email it to [email protected] by Aug. 11
💫 You might be featured!
Anyone have experience with CDP or ESP Cordial or Braze? Looking into these two for an enterprise retail brand. We’re reviewing each option. #emailmarketing #retail #growthmarketing #data #mobilemarketing
July 21, 2025 at 6:28 PM
Anyone have experience with CDP or ESP Cordial or Braze? Looking into these two for an enterprise retail brand. We’re reviewing each option. #emailmarketing #retail #growthmarketing #data #mobilemarketing
#SFO Airport is one of the nicest international airports. There’s art, local restaurants and shops with space, and charging stations that work everywhere. It’s a luxury experience just setting foot in it especially Harvey Milk Terminal.
July 15, 2025 at 1:06 AM
#SFO Airport is one of the nicest international airports. There’s art, local restaurants and shops with space, and charging stations that work everywhere. It’s a luxury experience just setting foot in it especially Harvey Milk Terminal.
Probably going to be working on the ESP Cordial for a big project with an enterprise retail brand. Any insights? #emailmarketing #data #growth
July 12, 2025 at 12:48 AM
Probably going to be working on the ESP Cordial for a big project with an enterprise retail brand. Any insights? #emailmarketing #data #growth
Reposted by Bernadette | Marketing Musings | Branding
Breaking: Linda Yaccarino is stepping down as CEO of X, with no stated reason and no successor named.
Yaccarino's departure comes following a tenure marked by too many controversies for a single post's character count.
Follow our ongoing coverage here: tcrn.ch/404Qhxq
Yaccarino's departure comes following a tenure marked by too many controversies for a single post's character count.
Follow our ongoing coverage here: tcrn.ch/404Qhxq
July 9, 2025 at 3:26 PM
Breaking: Linda Yaccarino is stepping down as CEO of X, with no stated reason and no successor named.
Yaccarino's departure comes following a tenure marked by too many controversies for a single post's character count.
Follow our ongoing coverage here: tcrn.ch/404Qhxq
Yaccarino's departure comes following a tenure marked by too many controversies for a single post's character count.
Follow our ongoing coverage here: tcrn.ch/404Qhxq
Reposted by Bernadette | Marketing Musings | Branding
People in wheelchairs are getting arrested right now in the Russell Senate Office Building in DC. They showed up to tell Congress not to cut their Medicaid, because they cant afford health care without it. If you look closely you can see the zip ties on their hands. #WeWontGetOverLosingMedicaid
June 25, 2025 at 6:26 PM
People in wheelchairs are getting arrested right now in the Russell Senate Office Building in DC. They showed up to tell Congress not to cut their Medicaid, because they cant afford health care without it. If you look closely you can see the zip ties on their hands. #WeWontGetOverLosingMedicaid
To be a voting New Yorker again on this historic night… #zohranmamdani it’s Mamdani! @zohrankmamdani.bsky.social
June 25, 2025 at 6:11 AM
To be a voting New Yorker again on this historic night… #zohranmamdani it’s Mamdani! @zohrankmamdani.bsky.social
Reading, while riding, the page-turning entanglement between today’s most prolific modern brands and the world’s long-standing ancient civilization. #Apple in #China by @patrickmcgee.bsky.social
June 21, 2025 at 3:35 PM
Reading, while riding, the page-turning entanglement between today’s most prolific modern brands and the world’s long-standing ancient civilization. #Apple in #China by @patrickmcgee.bsky.social
In the market again for co-working spaces. Here at WeWork downtown SF. Pros: nice views and plenty of space. Day pass options. Con: It was a trek to get here on the bus from the Sunset district
#coworking #wework #sf #downtownsf
#coworking #wework #sf #downtownsf
June 18, 2025 at 9:31 PM
In the market again for co-working spaces. Here at WeWork downtown SF. Pros: nice views and plenty of space. Day pass options. Con: It was a trek to get here on the bus from the Sunset district
#coworking #wework #sf #downtownsf
#coworking #wework #sf #downtownsf
Running ads on Meta to your Shopify store definitely drive Amazon sales. The challenge as a Shopify agency is making sure you’re able to show attribution to the Amazon channel as it still drives the bottom line. How?
#meta #shopify #ecommerce
#meta #shopify #ecommerce
June 17, 2025 at 6:25 AM
Running ads on Meta to your Shopify store definitely drive Amazon sales. The challenge as a Shopify agency is making sure you’re able to show attribution to the Amazon channel as it still drives the bottom line. How?
#meta #shopify #ecommerce
#meta #shopify #ecommerce
Guerra’s Quality Meats is a classic, family-owner butcher that’s been in SF since 1954 🥩Aside from the high quality cuts and selection, the same people have been working there for years.
#golocal #sf #smallbusiness
#golocal #sf #smallbusiness
June 15, 2025 at 10:39 PM
Guerra’s Quality Meats is a classic, family-owner butcher that’s been in SF since 1954 🥩Aside from the high quality cuts and selection, the same people have been working there for years.
#golocal #sf #smallbusiness
#golocal #sf #smallbusiness
Reposted by Bernadette | Marketing Musings | Branding
Update: Hundreds of people are descending on San Francisco’s Dolores Park, where thousands of protesters are expected to march to Civic Center Plaza for a rally as part of the city’s No Kings demonstration.
Follow for the latest updates >>
www.sfchronicle.com/bayarea/arti...
Follow for the latest updates >>
www.sfchronicle.com/bayarea/arti...
No Kings protests Bay Area: Crowds rally around S.F. ICE building and S.F.'s Mission District
See the latest updates on No Kings protests around the Bay Area and California. In San Francisco, protesters are gathering at Dolores Park where thousands are expected to march.
www.sfchronicle.com
June 14, 2025 at 6:27 PM
Update: Hundreds of people are descending on San Francisco’s Dolores Park, where thousands of protesters are expected to march to Civic Center Plaza for a rally as part of the city’s No Kings demonstration.
Follow for the latest updates >>
www.sfchronicle.com/bayarea/arti...
Follow for the latest updates >>
www.sfchronicle.com/bayarea/arti...
This was one of our recent best performing ads within our set driving product sales at @geeks360.bsky.social
When testing hooks one thing is certain. Creative fatigue is chronic and can cost you revenue and leads.
When testing hooks one thing is certain. Creative fatigue is chronic and can cost you revenue and leads.
June 13, 2025 at 10:21 PM
This was one of our recent best performing ads within our set driving product sales at @geeks360.bsky.social
When testing hooks one thing is certain. Creative fatigue is chronic and can cost you revenue and leads.
When testing hooks one thing is certain. Creative fatigue is chronic and can cost you revenue and leads.
The interweb is down today. Time to use it as a sign and pick up a book!
June 12, 2025 at 10:43 PM
The interweb is down today. Time to use it as a sign and pick up a book!
As a former marketer of a CPG and produce brand with UNFI, this system cyberattack is not surprising as operations in retail are still archaic. This is a nightmare for late night organic ice cream runners and bamboo TP hoarders alike.
Internal communications at Whole Foods reveal their primary distributor's nationwide outage will take "several days to resolve," leading to "temporary supply challenges," per @zackwhittaker.com's reporting.
Whole Foods tells staff cyberattack at its primary distributor UNFI will affect product availability | TechCrunch
The retail giant described the food shortages as "temporary supply challenges" following the cyberattack at its primary distributor, UNFI.
techcrunch.com
June 11, 2025 at 6:31 AM
As a former marketer of a CPG and produce brand with UNFI, this system cyberattack is not surprising as operations in retail are still archaic. This is a nightmare for late night organic ice cream runners and bamboo TP hoarders alike.
AI has significantly cut my down time for ideation, writing, and strategizing by at minimum 50%. This not only has made my productivity go up, but it has also filled up my plate with new tasks and projects, since I’m getting through it all. Here lies the conundrum.
June 11, 2025 at 5:06 AM
AI has significantly cut my down time for ideation, writing, and strategizing by at minimum 50%. This not only has made my productivity go up, but it has also filled up my plate with new tasks and projects, since I’m getting through it all. Here lies the conundrum.
Reposted by Bernadette | Marketing Musings | Branding
SF Bay Area ICE protest tomorrow (Sunday), 6pm
630 Sansome Street in SF, near Montgomery BART
630 Sansome Street in SF, near Montgomery BART
June 8, 2025 at 5:35 AM
SF Bay Area ICE protest tomorrow (Sunday), 6pm
630 Sansome Street in SF, near Montgomery BART
630 Sansome Street in SF, near Montgomery BART
Table scenes from Abacá restaurant in San Francisco. My palate warped through different dimensions of depth and flavor with these Filipino-inspired dishes. Sarap!
May 25, 2025 at 6:50 PM
Table scenes from Abacá restaurant in San Francisco. My palate warped through different dimensions of depth and flavor with these Filipino-inspired dishes. Sarap!
Picking up my copy today. You should too! Apple in China
May 20, 2025 at 1:57 PM
Picking up my copy today. You should too! Apple in China
Happy Mother’s Day to all those who keep it as real as a mother.
May 11, 2025 at 11:50 PM
Happy Mother’s Day to all those who keep it as real as a mother.
Make it an awesome Monday #sanfrancisco
May 5, 2025 at 3:19 PM
Make it an awesome Monday #sanfrancisco