Carole Mitchell
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carolecomms.bsky.social
Carole Mitchell
@carolecomms.bsky.social
Global Communications Director at Mighty Earth. Former BBC News Correspondent. Committed to tacking the climate and nature emergency through storytelling. [email protected]
🌴🌳🦧🐳🐺🦋🐆🐘🦍🦦🦥🦜🦔
Reposted by Carole Mitchell
New Report! The top ten beef companies in the world have an outsized impact on climate and nature. In our report we found that meat companies are refusing to address the cow in the room: methane.

Read more ➡️ https://mightyearth.org/article/cow-in-the-room-big-meat/
December 3, 2025 at 11:00 AM
Reposted by Carole Mitchell
UPDATE: President Lula has vetoed parts of the 'Devastation Bill!' His decision offers some welcome hope for nature and climate and goes a long way toward preventing an unforced error ahead of COP30.
In less than 24 hours, President Lula is expected to make a decision on the so-called “Devastation Bill.” This legislative package would dismantle essential protections for forests & Indigenous Peoples across Brazil, opening the door to more land-grabbing and deforestation. Learn more and act now:
Global Call for Lula’s Full Veto on the Devastation Bill - Mighty Earth
One day. That’s all the time we have to stop a historic setback. One day to demand a bold, moral decision from the leader of the country that holds the fate of the world’s largest rainforest, the Amaz...
mightyearth.org
August 8, 2025 at 6:22 PM
April 30, 2025 at 5:07 PM
Reposted by Carole Mitchell
I have been reporting on deforestation in Brazil for years.

Last year, along with @aliceross.bsky.social and Naira Hofmeister, I decided to dig into beef giant JBS’s flagship promise: to eliminate deforestation from its Amazon supply chain by the end of 2025.

So what’s actually changed?
April 17, 2025 at 3:42 PM
Reposted by Carole Mitchell
World’s largest deforestation project fells forests for bioethanol fuel, sugar and rice in Indonesia

HT @mightyearth.org
apnews.com/article/bioe...
World's largest deforestation project fells forests for bioethanol fuel, sugar and rice in Indonesia
Indonesia plans to clear forests about the size of Belgium to produce sugarcane-derived bioethanol, rice and other food crops, potentially displacing Indigenous groups who rely on the land to survive.
apnews.com
April 9, 2025 at 3:40 PM
Reposted by Carole Mitchell
The deadly consequences of Hyundai's #steel supply chain revealed at Mighty Earth webinar.

Tainted steel in Hyundai's global supply chain is linked to climate destruction, deforestation, pollution, death, violence against Indigenous Peoples, & human rights violations - spanning several continents.
January 23, 2025 at 3:40 PM
Reposted by Carole Mitchell
JBS CSO Jason Weller had said in an interview that its net-zero target was an "aspiration" rather than a "promise". Asked by Just Food to clarify those comments, the company issued a statement that suggested Weller may have stepped out of line.
www.just-food.com/news/jbs-bac...
JBS backs away from sustainability officer’s comments on emissions goals
JBS has been accused by Mighty Earth of renegading on its environmental commitments as opposition to a planned US listing mounts.
www.just-food.com
January 17, 2025 at 4:24 PM
Reposted by Carole Mitchell
Brazilian meat giant JBS has claimed that the company's net-zero emissions pledge was "never a promise." These comments are a clumsy attempt to evade accountability and to wash its hands for its outsized impact on the planet. mightyearth.org/article/migh...
Mighty Earth responds to JBS’ claim that it never promised to be Net Zero by 2040 - Mighty Earth
Brazilian meat giant JBS has claimed that the company’s net-zero emissions pledge was “never a promise” and that it only has an “aspiration” to be Net Zero by 2040.
mightyearth.org
January 15, 2025 at 6:03 PM