European Watch Company
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Moon phases never looked so elegant.
Behold the Laurent Ferrier Classic Moon, the brand’s first moon-phase model. Housed in a 40mm stainless steel case with Ferrier's signature pebble-shaped curves and a grey-blue opaline dial, the moonphase is crafted from Aventurine glass made by Murano artisans
Behold the Laurent Ferrier Classic Moon, the brand’s first moon-phase model. Housed in a 40mm stainless steel case with Ferrier's signature pebble-shaped curves and a grey-blue opaline dial, the moonphase is crafted from Aventurine glass made by Murano artisans
December 5, 2025 at 5:01 PM
Moon phases never looked so elegant.
Behold the Laurent Ferrier Classic Moon, the brand’s first moon-phase model. Housed in a 40mm stainless steel case with Ferrier's signature pebble-shaped curves and a grey-blue opaline dial, the moonphase is crafted from Aventurine glass made by Murano artisans
Behold the Laurent Ferrier Classic Moon, the brand’s first moon-phase model. Housed in a 40mm stainless steel case with Ferrier's signature pebble-shaped curves and a grey-blue opaline dial, the moonphase is crafted from Aventurine glass made by Murano artisans
Limited to just 33 total pieces, the MB&F LMX Steel & Brass is a mechanical manifesto of a watch and what MB&F imagines they would have created a century ago, during the golden age of watchmaking.
Mind-blowing for every angle, this is one you won’t see everywhere!
Mind-blowing for every angle, this is one you won’t see everywhere!
December 4, 2025 at 5:01 PM
Limited to just 33 total pieces, the MB&F LMX Steel & Brass is a mechanical manifesto of a watch and what MB&F imagines they would have created a century ago, during the golden age of watchmaking.
Mind-blowing for every angle, this is one you won’t see everywhere!
Mind-blowing for every angle, this is one you won’t see everywhere!
Horological Happy Hour is back Thursday, Dec. 4th @ 5pm EST. We'll chat New Arrivals, our favorite releases of 2025, and more!
Summarize this past year in watches in ONE SENTENCE in the comments for a chance to win a copy of our book and subscribe to the channel here: yt.openinapp.co/gu7r6!
Summarize this past year in watches in ONE SENTENCE in the comments for a chance to win a copy of our book and subscribe to the channel here: yt.openinapp.co/gu7r6!
December 3, 2025 at 10:01 PM
Horological Happy Hour is back Thursday, Dec. 4th @ 5pm EST. We'll chat New Arrivals, our favorite releases of 2025, and more!
Summarize this past year in watches in ONE SENTENCE in the comments for a chance to win a copy of our book and subscribe to the channel here: yt.openinapp.co/gu7r6!
Summarize this past year in watches in ONE SENTENCE in the comments for a chance to win a copy of our book and subscribe to the channel here: yt.openinapp.co/gu7r6!
What do you get when a legendary dive watch puts on its racing suit? 🏁🌊
Meet the Blancpain Fifty Fathoms Speed Command Chronograph - a watch bold enough to plunge 300 meters deep, fierce enough to time a 0-60 dash, and too cool to stay in one lane.
Meet the Blancpain Fifty Fathoms Speed Command Chronograph - a watch bold enough to plunge 300 meters deep, fierce enough to time a 0-60 dash, and too cool to stay in one lane.
December 3, 2025 at 5:00 PM
What do you get when a legendary dive watch puts on its racing suit? 🏁🌊
Meet the Blancpain Fifty Fathoms Speed Command Chronograph - a watch bold enough to plunge 300 meters deep, fierce enough to time a 0-60 dash, and too cool to stay in one lane.
Meet the Blancpain Fifty Fathoms Speed Command Chronograph - a watch bold enough to plunge 300 meters deep, fierce enough to time a 0-60 dash, and too cool to stay in one lane.
Timeless tradition meets modern precision.
The new for 2025 ref. 6196P Calatrava, with its 38mm platinum case and soft salmon “rose-gilt opaline” dial, is everything a classic dress watch should be. Understated on the wrist, but unmistakably Patek.
The new for 2025 ref. 6196P Calatrava, with its 38mm platinum case and soft salmon “rose-gilt opaline” dial, is everything a classic dress watch should be. Understated on the wrist, but unmistakably Patek.
December 2, 2025 at 5:07 PM
Timeless tradition meets modern precision.
The new for 2025 ref. 6196P Calatrava, with its 38mm platinum case and soft salmon “rose-gilt opaline” dial, is everything a classic dress watch should be. Understated on the wrist, but unmistakably Patek.
The new for 2025 ref. 6196P Calatrava, with its 38mm platinum case and soft salmon “rose-gilt opaline” dial, is everything a classic dress watch should be. Understated on the wrist, but unmistakably Patek.
Some watches were built for adventure. Others were built for occasions.
And then there are pieces like the Rolex GMT-Master II 116758SA - watches that redefine what “luxury travel” even means. A reminder that even the most iconic tool watches can have a wildly glamorous side. ✨
And then there are pieces like the Rolex GMT-Master II 116758SA - watches that redefine what “luxury travel” even means. A reminder that even the most iconic tool watches can have a wildly glamorous side. ✨
December 1, 2025 at 5:00 PM
Some watches were built for adventure. Others were built for occasions.
And then there are pieces like the Rolex GMT-Master II 116758SA - watches that redefine what “luxury travel” even means. A reminder that even the most iconic tool watches can have a wildly glamorous side. ✨
And then there are pieces like the Rolex GMT-Master II 116758SA - watches that redefine what “luxury travel” even means. A reminder that even the most iconic tool watches can have a wildly glamorous side. ✨
Quiet power meets understated elegance. 🌫️
The Vacheron Constantin Overseas Ultra-Thin Perpetual Calendar in white gold, with its sleek silver dial and ultra-slim 8.1mm profile, delivers serious haute-horlogerie under the radar. Powered by the legendary Calibre 1120 QP, it packs a perpetual calenda
The Vacheron Constantin Overseas Ultra-Thin Perpetual Calendar in white gold, with its sleek silver dial and ultra-slim 8.1mm profile, delivers serious haute-horlogerie under the radar. Powered by the legendary Calibre 1120 QP, it packs a perpetual calenda
November 30, 2025 at 2:02 PM
Quiet power meets understated elegance. 🌫️
The Vacheron Constantin Overseas Ultra-Thin Perpetual Calendar in white gold, with its sleek silver dial and ultra-slim 8.1mm profile, delivers serious haute-horlogerie under the radar. Powered by the legendary Calibre 1120 QP, it packs a perpetual calenda
The Vacheron Constantin Overseas Ultra-Thin Perpetual Calendar in white gold, with its sleek silver dial and ultra-slim 8.1mm profile, delivers serious haute-horlogerie under the radar. Powered by the legendary Calibre 1120 QP, it packs a perpetual calenda
🖤 Black Friday just got darker - and a whole lot cooler. 🖤
The Audemars Piguet Royal Oak Chronograph ref. 26240CE in full black ceramic isn’t your average sale day flex - it’s a statement. All-ceramic case and bracelet, stealth style, and that signature angular Royal Oak design meet modern material
The Audemars Piguet Royal Oak Chronograph ref. 26240CE in full black ceramic isn’t your average sale day flex - it’s a statement. All-ceramic case and bracelet, stealth style, and that signature angular Royal Oak design meet modern material
November 28, 2025 at 5:00 PM
🖤 Black Friday just got darker - and a whole lot cooler. 🖤
The Audemars Piguet Royal Oak Chronograph ref. 26240CE in full black ceramic isn’t your average sale day flex - it’s a statement. All-ceramic case and bracelet, stealth style, and that signature angular Royal Oak design meet modern material
The Audemars Piguet Royal Oak Chronograph ref. 26240CE in full black ceramic isn’t your average sale day flex - it’s a statement. All-ceramic case and bracelet, stealth style, and that signature angular Royal Oak design meet modern material
Grateful for moments that stand the test of time. 🦃✨
The Le Mans Daytona isn’t just another Daytona - it’s a celebration of legacy, performance, and heritage. With its white-gold case, subtle red embellishments, and Le Mans pedigree, it feels fitting for a holiday of thanks and family legacies.
The Le Mans Daytona isn’t just another Daytona - it’s a celebration of legacy, performance, and heritage. With its white-gold case, subtle red embellishments, and Le Mans pedigree, it feels fitting for a holiday of thanks and family legacies.
November 27, 2025 at 5:01 PM
Grateful for moments that stand the test of time. 🦃✨
The Le Mans Daytona isn’t just another Daytona - it’s a celebration of legacy, performance, and heritage. With its white-gold case, subtle red embellishments, and Le Mans pedigree, it feels fitting for a holiday of thanks and family legacies.
The Le Mans Daytona isn’t just another Daytona - it’s a celebration of legacy, performance, and heritage. With its white-gold case, subtle red embellishments, and Le Mans pedigree, it feels fitting for a holiday of thanks and family legacies.
What do you think of the Patek Philippe Cubitus? Is it still the most controversial new watch ever - or has it started to grow on you? 👀
When Patek dropped the Cubitus last year, the watch world exploded. People either loved the risk…or couldn’t believe that Patek actually went for it.
When Patek dropped the Cubitus last year, the watch world exploded. People either loved the risk…or couldn’t believe that Patek actually went for it.
November 26, 2025 at 5:01 PM
What do you think of the Patek Philippe Cubitus? Is it still the most controversial new watch ever - or has it started to grow on you? 👀
When Patek dropped the Cubitus last year, the watch world exploded. People either loved the risk…or couldn’t believe that Patek actually went for it.
When Patek dropped the Cubitus last year, the watch world exploded. People either loved the risk…or couldn’t believe that Patek actually went for it.
Quiet power cased in 40mm of platinum.
The FPJ Octa Calendrier is a true engineering marvel featuring an automatic movement that delivers 160-hour power reserve. With its huge retrograde date, month and day windows, and off-center time dial, the watch perfectly showcases François-Paul’s genius.
The FPJ Octa Calendrier is a true engineering marvel featuring an automatic movement that delivers 160-hour power reserve. With its huge retrograde date, month and day windows, and off-center time dial, the watch perfectly showcases François-Paul’s genius.
November 25, 2025 at 5:01 PM
Quiet power cased in 40mm of platinum.
The FPJ Octa Calendrier is a true engineering marvel featuring an automatic movement that delivers 160-hour power reserve. With its huge retrograde date, month and day windows, and off-center time dial, the watch perfectly showcases François-Paul’s genius.
The FPJ Octa Calendrier is a true engineering marvel featuring an automatic movement that delivers 160-hour power reserve. With its huge retrograde date, month and day windows, and off-center time dial, the watch perfectly showcases François-Paul’s genius.
Kicking off the week with some serious sparkle!
This Breguet Classique Tourbillon isn’t just elegant, it’s a masterclass in horological luxury. With a diamond bezel, MOP dial, beautifully decorated caliber, and tourbillon front and center, it’s both technically brilliant and beautifully refined.
This Breguet Classique Tourbillon isn’t just elegant, it’s a masterclass in horological luxury. With a diamond bezel, MOP dial, beautifully decorated caliber, and tourbillon front and center, it’s both technically brilliant and beautifully refined.
November 24, 2025 at 5:01 PM
Kicking off the week with some serious sparkle!
This Breguet Classique Tourbillon isn’t just elegant, it’s a masterclass in horological luxury. With a diamond bezel, MOP dial, beautifully decorated caliber, and tourbillon front and center, it’s both technically brilliant and beautifully refined.
This Breguet Classique Tourbillon isn’t just elegant, it’s a masterclass in horological luxury. With a diamond bezel, MOP dial, beautifully decorated caliber, and tourbillon front and center, it’s both technically brilliant and beautifully refined.
The one Cartier to rule them all. 👑
Feast your eyes on the Cartier Tank à Guichets in platinum - a bold revival of a historic jump-hour design, now reimagined for the modern era. Released earlier this year, the watch echoes Cartier’s Art Deco roots while still advancing contemporary craftsmanship.
Feast your eyes on the Cartier Tank à Guichets in platinum - a bold revival of a historic jump-hour design, now reimagined for the modern era. Released earlier this year, the watch echoes Cartier’s Art Deco roots while still advancing contemporary craftsmanship.
November 23, 2025 at 2:00 PM
The one Cartier to rule them all. 👑
Feast your eyes on the Cartier Tank à Guichets in platinum - a bold revival of a historic jump-hour design, now reimagined for the modern era. Released earlier this year, the watch echoes Cartier’s Art Deco roots while still advancing contemporary craftsmanship.
Feast your eyes on the Cartier Tank à Guichets in platinum - a bold revival of a historic jump-hour design, now reimagined for the modern era. Released earlier this year, the watch echoes Cartier’s Art Deco roots while still advancing contemporary craftsmanship.
This one is already gone - but it was just too cool not to show off!
Check out the Bulgari Octo Finissimo Exclusive Edition ref. 103023 in grade-5 titanium with a sleek gray dial and distinctive green Eastern Arabic indices. An ultra-thin icon made for bold minimalists who like their design sharp 🔪
Check out the Bulgari Octo Finissimo Exclusive Edition ref. 103023 in grade-5 titanium with a sleek gray dial and distinctive green Eastern Arabic indices. An ultra-thin icon made for bold minimalists who like their design sharp 🔪
November 21, 2025 at 5:01 PM
This one is already gone - but it was just too cool not to show off!
Check out the Bulgari Octo Finissimo Exclusive Edition ref. 103023 in grade-5 titanium with a sleek gray dial and distinctive green Eastern Arabic indices. An ultra-thin icon made for bold minimalists who like their design sharp 🔪
Check out the Bulgari Octo Finissimo Exclusive Edition ref. 103023 in grade-5 titanium with a sleek gray dial and distinctive green Eastern Arabic indices. An ultra-thin icon made for bold minimalists who like their design sharp 🔪
This is what it looks like when AP teams up with the Alinghi sailing team to celebrate an America’s Cup triumph.⛵
This Royal Oak City of Sails in 18k rose gold honors Alinghi’s 2003 America’s Cup win, fusing the iconic Royal Oak design with genuine maritime soul.
This Royal Oak City of Sails in 18k rose gold honors Alinghi’s 2003 America’s Cup win, fusing the iconic Royal Oak design with genuine maritime soul.
November 20, 2025 at 5:01 PM
This is what it looks like when AP teams up with the Alinghi sailing team to celebrate an America’s Cup triumph.⛵
This Royal Oak City of Sails in 18k rose gold honors Alinghi’s 2003 America’s Cup win, fusing the iconic Royal Oak design with genuine maritime soul.
This Royal Oak City of Sails in 18k rose gold honors Alinghi’s 2003 America’s Cup win, fusing the iconic Royal Oak design with genuine maritime soul.
Boardroom authority meets red-carpet glamour.
The Rolex Day-Date ref. 228348RBR in 18k yellow gold isn’t just a watch - it’s a statement. With its diamond bezel, pavé dial, and diamond hour markers, this is a watch that looks just as powerful under spotlights as it does across the conference table.
The Rolex Day-Date ref. 228348RBR in 18k yellow gold isn’t just a watch - it’s a statement. With its diamond bezel, pavé dial, and diamond hour markers, this is a watch that looks just as powerful under spotlights as it does across the conference table.
November 19, 2025 at 5:01 PM
Boardroom authority meets red-carpet glamour.
The Rolex Day-Date ref. 228348RBR in 18k yellow gold isn’t just a watch - it’s a statement. With its diamond bezel, pavé dial, and diamond hour markers, this is a watch that looks just as powerful under spotlights as it does across the conference table.
The Rolex Day-Date ref. 228348RBR in 18k yellow gold isn’t just a watch - it’s a statement. With its diamond bezel, pavé dial, and diamond hour markers, this is a watch that looks just as powerful under spotlights as it does across the conference table.
✨ A little slice of heaven on your wrist...
The De Bethune DB25 “Starry Varius” ref. DB25VTIS3 is one of the most poetic watches you’ll ever see - a 42mm polished titanium case with a dial that looks like a star-studded night sky, crafted in blued titanium and hand-set with white-gold star pins.
The De Bethune DB25 “Starry Varius” ref. DB25VTIS3 is one of the most poetic watches you’ll ever see - a 42mm polished titanium case with a dial that looks like a star-studded night sky, crafted in blued titanium and hand-set with white-gold star pins.
November 18, 2025 at 5:00 PM
✨ A little slice of heaven on your wrist...
The De Bethune DB25 “Starry Varius” ref. DB25VTIS3 is one of the most poetic watches you’ll ever see - a 42mm polished titanium case with a dial that looks like a star-studded night sky, crafted in blued titanium and hand-set with white-gold star pins.
The De Bethune DB25 “Starry Varius” ref. DB25VTIS3 is one of the most poetic watches you’ll ever see - a 42mm polished titanium case with a dial that looks like a star-studded night sky, crafted in blued titanium and hand-set with white-gold star pins.
A masterclass in subtle power, this Octa Chronographe in platinum with a ruthenium dial is a rare model that is often overshadowed by the brand's more over-the-top offerings. This early piece features a 40mm platinum case, a fly-back chronograph, large date, and Journe’s legendary Calibre 1300.
November 17, 2025 at 4:57 PM
A masterclass in subtle power, this Octa Chronographe in platinum with a ruthenium dial is a rare model that is often overshadowed by the brand's more over-the-top offerings. This early piece features a 40mm platinum case, a fly-back chronograph, large date, and Journe’s legendary Calibre 1300.
🔥GRAIL ALERT!🔥
This isn’t just any Datograph. This is the ref. 403.031 “Dufourgraph” in 18k rose gold with a rarer-than-rare Wellendorff bracelet.
Produced for just 2 short years, this is one of the rarest grails in modern collecting.
This isn’t just any Datograph. This is the ref. 403.031 “Dufourgraph” in 18k rose gold with a rarer-than-rare Wellendorff bracelet.
Produced for just 2 short years, this is one of the rarest grails in modern collecting.
November 16, 2025 at 2:01 PM
🔥GRAIL ALERT!🔥
This isn’t just any Datograph. This is the ref. 403.031 “Dufourgraph” in 18k rose gold with a rarer-than-rare Wellendorff bracelet.
Produced for just 2 short years, this is one of the rarest grails in modern collecting.
This isn’t just any Datograph. This is the ref. 403.031 “Dufourgraph” in 18k rose gold with a rarer-than-rare Wellendorff bracelet.
Produced for just 2 short years, this is one of the rarest grails in modern collecting.
✨ Legend status, limited to the few.
The F.P. Journe Octa Quantième Perpétuel Black Label is a watch that isn’t just made, it’s crafted. Part of the ultra-rare Black Label Collection, getting your hands on one of these platinum beauties is easier said than done!
The F.P. Journe Octa Quantième Perpétuel Black Label is a watch that isn’t just made, it’s crafted. Part of the ultra-rare Black Label Collection, getting your hands on one of these platinum beauties is easier said than done!
November 14, 2025 at 5:01 PM
✨ Legend status, limited to the few.
The F.P. Journe Octa Quantième Perpétuel Black Label is a watch that isn’t just made, it’s crafted. Part of the ultra-rare Black Label Collection, getting your hands on one of these platinum beauties is easier said than done!
The F.P. Journe Octa Quantième Perpétuel Black Label is a watch that isn’t just made, it’s crafted. Part of the ultra-rare Black Label Collection, getting your hands on one of these platinum beauties is easier said than done!
🍃✨ Green vibes meet rose gold elegance.
The Vacheron Constantin Overseas ref. 4520V/210R-B967 is a stunning blend of sporty and refined with a warm 18k rose gold case and bracelet that elevates the rich green dial into something uniquely premium.
The Vacheron Constantin Overseas ref. 4520V/210R-B967 is a stunning blend of sporty and refined with a warm 18k rose gold case and bracelet that elevates the rich green dial into something uniquely premium.
November 13, 2025 at 5:01 PM
🍃✨ Green vibes meet rose gold elegance.
The Vacheron Constantin Overseas ref. 4520V/210R-B967 is a stunning blend of sporty and refined with a warm 18k rose gold case and bracelet that elevates the rich green dial into something uniquely premium.
The Vacheron Constantin Overseas ref. 4520V/210R-B967 is a stunning blend of sporty and refined with a warm 18k rose gold case and bracelet that elevates the rich green dial into something uniquely premium.
🌍Travel time, 𝘳𝘦𝘪𝘮𝘢𝘨𝘪𝘯𝘦𝘥.
Introducing the JLC Duomètre Unique Travel Time ref. Q6063540 in white gold - a limited edition of just 200 pieces with a dial finish that catches light like liquid silver and a globe at 6 that will make you dream of that next trip while you're stuck sitting at your desk.
Introducing the JLC Duomètre Unique Travel Time ref. Q6063540 in white gold - a limited edition of just 200 pieces with a dial finish that catches light like liquid silver and a globe at 6 that will make you dream of that next trip while you're stuck sitting at your desk.
November 12, 2025 at 5:01 PM
🌍Travel time, 𝘳𝘦𝘪𝘮𝘢𝘨𝘪𝘯𝘦𝘥.
Introducing the JLC Duomètre Unique Travel Time ref. Q6063540 in white gold - a limited edition of just 200 pieces with a dial finish that catches light like liquid silver and a globe at 6 that will make you dream of that next trip while you're stuck sitting at your desk.
Introducing the JLC Duomètre Unique Travel Time ref. Q6063540 in white gold - a limited edition of just 200 pieces with a dial finish that catches light like liquid silver and a globe at 6 that will make you dream of that next trip while you're stuck sitting at your desk.
🌍✈️ Adventure never looked this elegant.
Check out the Patek Philippe Nautilus Travel Time Chronograph ref. 5990/1R - rose gold, dual time zone, flyback chronograph, and that signature Nautilus porthole case design. With its bold presence and refined complications, it’s the ultimate companion for tr
Check out the Patek Philippe Nautilus Travel Time Chronograph ref. 5990/1R - rose gold, dual time zone, flyback chronograph, and that signature Nautilus porthole case design. With its bold presence and refined complications, it’s the ultimate companion for tr
November 11, 2025 at 5:01 PM
🌍✈️ Adventure never looked this elegant.
Check out the Patek Philippe Nautilus Travel Time Chronograph ref. 5990/1R - rose gold, dual time zone, flyback chronograph, and that signature Nautilus porthole case design. With its bold presence and refined complications, it’s the ultimate companion for tr
Check out the Patek Philippe Nautilus Travel Time Chronograph ref. 5990/1R - rose gold, dual time zone, flyback chronograph, and that signature Nautilus porthole case design. With its bold presence and refined complications, it’s the ultimate companion for tr
Time doesn’t just pass - it rotates
Meet the iconic Star Wheel, where hours drift across orbiting disks instead of a traditional central handset. Inspired by a mechanism designed to stop the ticking that was keeping Pope Alexander VII awake, AP revived it in the early ‘90s with this masterpiece.
Meet the iconic Star Wheel, where hours drift across orbiting disks instead of a traditional central handset. Inspired by a mechanism designed to stop the ticking that was keeping Pope Alexander VII awake, AP revived it in the early ‘90s with this masterpiece.
November 10, 2025 at 5:02 PM
Time doesn’t just pass - it rotates
Meet the iconic Star Wheel, where hours drift across orbiting disks instead of a traditional central handset. Inspired by a mechanism designed to stop the ticking that was keeping Pope Alexander VII awake, AP revived it in the early ‘90s with this masterpiece.
Meet the iconic Star Wheel, where hours drift across orbiting disks instead of a traditional central handset. Inspired by a mechanism designed to stop the ticking that was keeping Pope Alexander VII awake, AP revived it in the early ‘90s with this masterpiece.
Behold the Rolex Cellini Moonphase in 18k Everose gold - a watch that blends classic dress watch refinement with one of horology’s most poetic complications. With a crisp white dial, blue enamel moonphase display, and Rolex’s polished craftsmanship, we're still sad that this one was discontinued!
November 9, 2025 at 2:01 PM
Behold the Rolex Cellini Moonphase in 18k Everose gold - a watch that blends classic dress watch refinement with one of horology’s most poetic complications. With a crisp white dial, blue enamel moonphase display, and Rolex’s polished craftsmanship, we're still sad that this one was discontinued!