Author | Lightnews

Franky Arriola @frankyarriola.bsky.social · 5h

Influencer authenticity lasts until the next sponsorship.

Franky Arriola @frankyarriola.bsky.social · 6h

The trend comes as many artists, authors, and musicians have been critical of how AI companies train models based on their work. www.semafor.com/article/10/3...

The AI boom is turning old content into cash cows for creators

A handful of creators have been paid more than $1 million to license their videos to AI companies.

www.semafor.com

Franky Arriola @frankyarriola.bsky.social · 1d

Trick-or-Treat Economics 🎃

How today’s youth got ghosted by the American Dream.

frankarriola.substack.com/p/trick-or-t...

Trick-or-Treat Economics 🎃

How today’s youth got ghosted by the American Dream.

frankarriola.substack.com

Franky Arriola @frankyarriola.bsky.social · 2d

Every influencer this year is dressed as “low effort but high engagement.”

Franky Arriola @frankyarriola.bsky.social · 2d

Exclusive: Scalable launches to cover creator economy www.axios.com/2025/10/30/s...

Exclusive: Scalable launches to cover creator economy

Kaya Yurieff and Jasmine Enberg are teaming up with Whalar's The Lighthouse.

www.axios.com

1

Franky Arriola @frankyarriola.bsky.social · 3d

YouTube advertising hit $10.3 billion in its third quarter, as the video giant continues to dominate the ad market.
www.hollywoodreporter.com/business/bus...

YouTube Advertising Hits $10.3 Billion as It Takes Growing Share of TV Market

That’s up from $8.9 billion a year ago and $9.8 billion in the previous quarter.

www.hollywoodreporter.com

1

Franky Arriola @frankyarriola.bsky.social · 4d

I couldn't resist. I saw that I was up 69% percent since I first invested in my Pelosi Portfolio and I laughed like a teenager. Some things never change. I just had to share this ridiculous new with all of you.

frankarriola.substack.com/p/69

69%

I’m just following the trades of a sitting lawmaker — what could possibly go wrong?

frankarriola.substack.com

1

Franky Arriola @frankyarriola.bsky.social · 4d

Count Napoula 🐷 🧛‍♂️ #Halloween #Dracula #Frenchie #FrenchBulldog #Vampire #Goth youtube.com/shorts/3umxE... via @YouTube #NapoleonMedia #NapoAI

Count Napoula 🐷 🧛‍♂️ #Halloween #Dracula #Frenchie #FrenchBulldog #Vampire #Goth #LifeWithNapo

YouTube video by Franky Arriola

youtube.com

1

Franky Arriola @frankyarriola.bsky.social · 4d

“Link in bio” has replaced “Please help.”

Franky Arriola @frankyarriola.bsky.social · 4d

The social network’s new AI-powered tools and subscription updates aim to make creators’ lives easier—and more lucrative.
www.inc.com/maria-jose-g...

TikTok's New AI Tools Will Make It Easier for Creators to Produce Viral Content

TikTok's new AI-powered tools and subscription updates plan to make creator's lives easier and more lucrative.

www.inc.com

1

Franky Arriola @frankyarriola.bsky.social · 5d

In Miami, "Let’s build" means "I need free work from you until I rebrand this idea as a wellness collective."

Franky Arriola @frankyarriola.bsky.social · 5d

Nearly six in ten podcast fans say they trust ads more when read by the host, and 95% report taking some form of action after hearing a podcast ad—whether recommending a product, seeking more information, or making a purchase.
www.insideradio.com/free/podcast...

Podcasts Power The Creator Economy As “Voice-First Influencers” Rise.

Audacy’s State of Audio report says podcasts are now the engine of the creator economy, with audio creator revenues more than doubling since 2020. Nearly six in ten listeners trust

www.insideradio.com

Franky Arriola @frankyarriola.bsky.social · 6d

Every influencer bio these days: “helping you become your best self (for $49/month).”

Franky Arriola @frankyarriola.bsky.social · 6d

Sponsored content on YouTube increased dramatically in 2025, representing a major shift in how brands allocate marketing resources, according to new industry data.
www.netinfluencer.com/youtube-spon...

Creator Economy Boom: YouTube Sponsorships Surge 54% As Brands Shift Marketing Dollars To Influencers

Sponsored content on YouTube increased dramatically in 2025, representing a major shift in how brands allocate marketing resources, according to new industry data. YouTube sponsorships jumped 54% year...

www.netinfluencer.com

Franky Arriola @frankyarriola.bsky.social · 7d

Stationhead is a social platform focusing on music fandoms. Users and artists can create playlists and listen together in real-time. What I love most is artists may randomly drop in on fan-created playlists to chat.

www.maketecheasier.com/stationhead-...

This Social Music Service Makes Spotify and Apple Music More Fun - Make Tech Easier

Want to chat and socialize with fellow music fans? See how Stationhead makes Spotify and Apple Music more social and fun.

www.maketecheasier.com

Franky Arriola @frankyarriola.bsky.social · 7d

Substack co-founder Hamish McKenzie and writer Casey Lewis break down the best practices for building an engaged — and paying — audience.
www.entrepreneur.com/growing-a-bu...

How to Get Subscribers and Make Money on Substack

Substack co-founder Hamish McKenzie and writer Casey Lewis break down the best practices for building an engaged — and paying — audience.

www.entrepreneur.com

Franky Arriola @frankyarriola.bsky.social · 8d

Tubi and Roku are increasingly picking up creators' already shot videos to repackage them on the FAST platforms.
www.hollywoodreporter.com/business/dig...

Top Creators’ Shows Find Second Life Off YouTube

Tubi and Roku are increasingly picking up creators' already shot videos to repackage them on the FAST platforms.

www.hollywoodreporter.com

Franky Arriola @frankyarriola.bsky.social · 9d

ViralFame is a B*tch Part 7 CollarGate #HasanPiker #YoungTurks #Kaya #CollarGate youtube.com/shorts/-FRl7...

ViralFame is a B*tch Part 7 CollarGate #HasanPiker #YoungTurks #Kaya #CollarGate #FrenchBulldog

YouTube video by Franky Arriola

youtube.com

Franky Arriola @frankyarriola.bsky.social · 9d

If you ever feel useless, remember there are adults out there trying to write policies against the number 67.

Franky Arriola @frankyarriola.bsky.social · 9d

NBA = National Bookie Association

Franky Arriola @frankyarriola.bsky.social · 9d

It featured high fashion, fingernail knives, and a four-legged Furby robot.
mashable.com/article/crea...

Creators in Fashion: Influencer show displays the future of the creator economy

YouTubers strudded their stuff at an influencer show called Creators in Fashion.

mashable.com

Franky Arriola @frankyarriola.bsky.social · 9d

I’ve found my Halloween costume. 🎃 👻

Franky Arriola @frankyarriola.bsky.social · 9d

Rozier allegedly tipped people off when he’d fake an injury. Somewhere, Jimmy Butler’s thinking, “Damn, I could’ve monetized all those load management days.”

Franky Arriola @frankyarriola.bsky.social · 9d

Can the FBI arrest Tua, Grier and McDaniel too?

Franky Arriola @frankyarriola.bsky.social · 10d

President Trump pardoned the billionaire founder of the cryptocurrency exchange Binance, Changpeng Zhao. Zhao admitted in 2023 to money-laundering violations that allowed terrorists, drug traffickers and other criminals to move money on the platform. nyti.ms/3L2dknO

nyti.ms