Jennifer Clair Robson
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jenclairrobson.bsky.social
Jennifer Clair Robson
@jenclairrobson.bsky.social
71 followers 210 following 32 posts
Writing words that work as hard as you do I Freelance Copywriter & Copyeditor | Writing for Positive Social Impact | Director at Climate Action North | Business Storytelling Assessor at The Economist | Mentor
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jenclairrobson.bsky.social
I joke there’s a day for everything, but today I’m fully on board – it’s World Copywriter’s Day! Being a copywriter isn’t just about writing. It’s learning new subjects, interviewing people, editing, and proofing to polish every word.
#WorldCopywritersDay #Copywriting #Storytelling #WordsthatWork
September 30, 2025 at 4:48 PM
jenclairrobson.bsky.social
I know someone who started using ChatGPT to write their stuff. It sounds artificial, and is laced with cliches and that overused horrible erm—dash. Here are my tips on how to write like yourself

#WriteLikeYou #JustDoYou #AuthenticWriting #WritingTips

www.jenniferclair.co.uk/updates/tips...
July 15, 2025 at 12:26 PM
jenclairrobson.bsky.social
@tech-insider.bsky.social if you are really human. Stop spamming and re sharing.
July 4, 2025 at 2:01 AM
jenclairrobson.bsky.social
I just wrote a piece for Durham Skin Lab celebrating their win at Durham University’s Blueprint Startup Challenge. They’re a startup doing great work with natural, science-based products for conditions like eczema and psoriasis.
www.drumbusinesspark.co.uk/news/durham-...

#StartupStory
Durham Skin Lab scoops the Entrepreneurial Spirit Award 2025 at Durham University’s Blueprint Challenge
Durham Skin Lab scoops the Entrepreneurial Spirit Award 2025 at Durham University’s Blueprint Challenge Durham Skin Lab, a skincare company based at Drum Industrial Estate near Chester-le-Street...
www.drumbusinesspark.co.uk
July 2, 2025 at 6:54 AM
jenclairrobson.bsky.social
Are your words working hard enough? Vigorous writing isn’t just about putting words on a page. It’s about breathing life into your sentences and making ideas leap off the page.
www.jenniferclair.co.uk/updates/are-...

#WritingTips #Copywriting #WritingForImpact #FreelanceCopywriting #WordsThatWork
May 30, 2025 at 12:32 PM
jenclairrobson.bsky.social
As a freelance copywriter, I regularly receive inquiries from around the world. Recently, I received an email that appeared to be a scam disguised as a B2B content writing project, complete with a tempting £5,000 price tag.
Here’s what happened. www.jenniferclair.co.uk/updates #scam #copywriting
May 20, 2025 at 11:13 AM
jenclairrobson.bsky.social
I don’t think AI is necessarily ruining writing. But it’s changing it. A risk is that your voice will sink in the noise of metallic, soulless writing. Here’s ways to spot it and tips on how to use your voice instead.

www.jenniferclair.co.uk/updates/who-...
#Copywriting #AIWriting #JustSaying
Take the stress and uncertainty out of writing for your business.
I don’t think AI is necessarily ruining writing. But it’s changing it. A major risk is that your voice and brand will sink in the noise of metallic, soulless, sterile writing. Like the Terminator when...
www.jenniferclair.co.uk
April 25, 2025 at 9:10 AM
jenclairrobson.bsky.social
Every year, on 22 April, Earth gets its moment in the spotlight. But real change happens when we live sustainably every day. Let’s live like it’s #EarthDay every day! 🌍

www.wildmag.co.uk/post/let-s-l...
Let’s live like it’s Earth Day every day
Earth Day is a powerful reminder to protect our planet. But true change can only happen if we live sustainably every day. From rewilding and reducing waste to upskilling through training, every effort...
www.wildmag.co.uk
April 23, 2025 at 4:02 PM
Reposted by Jennifer Clair Robson
climateactionnorth.bsky.social
Super exciting news for #WorldRewildingDay today and welcome to our new #ESG sponsors The MetroCentre. Read more about it 👇🏼
www.climateactionnortheast.org.uk/blog/rewildi...
#rewildingtogether #hopeintoaction #communityrewilding
MetroCentre Goes Wild with Climate Action North — Climate Action North
MetroCentre, the North East’s popular shopping and entertainment destination, has teamed up with social enterprise Climate Action North to advance its green initiatives.
www.climateactionnortheast.org.uk
March 20, 2025 at 1:56 PM
jenclairrobson.bsky.social
Good copywriting isn't about what YOU want to say, it's about what your reader needs to hear. So think differently and put your reader first. www.jenniferclair.co.uk/updates/why-you-should-write-for-your-reader-not-yourself

#thinkdifferently #copywriting
February 18, 2025 at 5:23 PM
jenclairrobson.bsky.social
Finding the right words can be tough. Sometimes, all it takes is a little support to turn ideas into something clear and impactful.

I’ve helped many clients organise their thoughts and refine their messages. See more at: www.jenniferclair.co.uk

#WordSupport #CopywritingHelp #ScribingServices
February 17, 2025 at 4:02 PM
jenclairrobson.bsky.social
Are you making these mistakes in your business writing? Here’s a closer look at some of the most frequent mistakes and how you can refine your writing, so your words work as hard as you do.

www.jenniferclair.co.uk/updates/writ...

#learnfrommistakes #copywritingtips
Get copywriting help to boost your profile and achieve your goals
If you want your writing to be clear, engaging, and effective, avoiding common mistakes is key. As a copywriter and assessor for a Business Storytelling course, I see firsthand how certain writing ha...
www.jenniferclair.co.uk
February 6, 2025 at 7:25 AM
jenclairrobson.bsky.social
Maintaining a strong personal or professional profile is tough. This is where ghostwriting comes in. A #ghostwriter helps you share your insights, build your authority, and saves you time. Check out my blog on this topic: www.jenniferclair.co.uk/updates/ghostwriting
#ghostwriting
Get copywriting help to boost your profile and achieve your goals
Partnering with a skilled ghostwriter can elevate your profile and position you as a leading authority in your field, all while saving you valuable time.
www.jenniferclair.co.uk
February 5, 2025 at 8:14 PM
Reposted by Jennifer Clair Robson
unearthednews.bsky.social
New research suggests misleading climate messaging used by oil & gas, plastics & agrichemicals industries on social media is “aligned and coordinated”.

Researchers sorted 12k tweets into 8 types of argument — 4 of climate denial, 4 of climate delay.

@gristnews.bsky.social @jbwinters.bsky.social
The 8 talking points fossil fuel companies use to obstruct climate action
New research highlights companies’ “aligned and coordinated” use of Twitter to deny climate change and delay solutions.
grist.org
January 21, 2025 at 10:48 AM
jenclairrobson.bsky.social
Are you tired of hearing the same buzzwords on repeat?
“Reach out”. “Touch base.” "Game changer." “Slide into my DMs.” “Going Forward.” Here I share ways to:
✅ Replace tired phrases with meaningful language.
✅ Stand out by saying what you really mean.
👉 www.jenniferclair.co.uk/updates/how-...
Get copywriting help to boost your profile and achieve your goals
If you’re tired of falling into this pattern, here are some ways to move beyond the cycle of overused phrases.
www.jenniferclair.co.uk
January 15, 2025 at 4:10 PM
jenclairrobson.bsky.social
Writing about sustainability shouldn't feel like decoding a puzzle. Here are some examples I regularly encounter, along with some guidance and plain language alternatives. www.jenniferclair.co.uk/updates/jargon
#PlainLanguage #ClearCommunication #JargonFree #KeepItSimple #CopyWritingTips
Get copywriting help to boost your profile and achieve your goals
Writing about sustainability can be tricky, especially when avoiding jargon. Here are just a few examples I regularly encounter, along with some guidance and plain language alternatives.
www.jenniferclair.co.uk
January 13, 2025 at 3:24 PM
jenclairrobson.bsky.social
One of the easiest and most effective ways to make sure your writing works is to read it out loud. It helps to improve the flow, ensure ideas are easy to follow, and keep the reader engaged from start to finish.
See more 👉 www.jenniferclair.co.uk/updates/read...

#WritingTips #Copywriting
Get copywriting help to boost your profile and achieve your goals
If your writing doesn’t flow or make sense, it won’t have the impact you want. One of the easiest and most effective ways to make sure your writing works is to read it out loud.
www.jenniferclair.co.uk
December 11, 2024 at 4:28 PM
jenclairrobson.bsky.social
My first #substack post - still learning! This is a post on if it ever right to include swear words in professional writing.

open.substack.com/pub/jennifer...
Is it ever right to include swear words in professional writing?
Swear words in professional writing can be a controversial topic. Their appropriateness depends on context and intent.
open.substack.com
December 4, 2024 at 5:57 PM
jenclairrobson.bsky.social
The Young Women’s Film Academy will host its Celebration Awards Evening on 10 December. A highlight of the evening will be the premiere of IMPACT, which explores the pressure building on a "brainwashed planet."

www.climateactionnortheast.org.uk/blog/young-w...

#Impact #climatecrisis #fastfashion
Young Women’s Film Academy to premiere documentary on fast fashion — Climate Action North
The Young Women’s Film Academy, an organisation dedicated to empowering girls and young women through the art of filmmaking, is gearing up to host its Celebration Awards Evening on 10 December.
www.climateactionnortheast.org.uk
December 3, 2024 at 4:45 PM
jenclairrobson.bsky.social
Brilliant insights here on the reasons for misleading headlines and irrelevant, weirdly written newspaper articles.

westcountryvoices.co.uk/ultra-proces...
#MisleadingHeadlines #JournalismFail #ClickbaitCulture #FakeNews
#BadJournalism #UltraProcessedNews
Ultra-processed news - why local journalism has gone weird
If you’ve looked at a local news website lately, you may have got the feeling that something’s not quite right. Seeking stories about your own area, you click on an interesting headline and find yours...
westcountryvoices.co.uk
December 3, 2024 at 2:22 PM
jenclairrobson.bsky.social
15 hours without a voice. I’m usually a foghorn! 😅 Ah well at least Mark is enjoying the silence.

@macdonaldmark.bsky.social

#quiet #brokenvoice #silence
December 1, 2024 at 12:14 AM
jenclairrobson.bsky.social
Biodiversity Net Gain is becoming a key part of planning policies. This blog demystifies Biodiversity Net Gain, outlines its importance, the benefits it brings, and how businesses can implement it. www.climateactionnortheast.org.uk/blog/demysti...

#BiodiversityNetGain #NatureRecovery
Demystifying Biodiversity Net Gain for businesses — Climate Action North
Here we demystify Biodiversity Net Gain, outline its importance, the benefits it brings, and how businesses can implement it.
www.climateactionnortheast.org.uk
November 22, 2024 at 11:16 AM
jenclairrobson.bsky.social
I’ve taken the #CleanCreatives pledge because I believe in the power of storytelling to inspire meaningful change. This pledge reflects my commitment to creating content that supports lasting positive change.

#StorytellingForChange #ClimateAction
November 21, 2024 at 11:50 AM
jenclairrobson.bsky.social
This study shows small patches of wildflowers in cities are just as effective as natural meadows for attracting butterflies, bees, and hoverflies. It highlights nature recovery isn't just for rural areas – urban spaces are important too.

www.theguardian.com/environment/...
Patches of wildflowers in cities can be just as good for insects as natural meadows – study
Researchers found no difference in the diversity of species in urban meadows compared with those in rural settings
www.theguardian.com
November 20, 2024 at 3:03 PM
jenclairrobson.bsky.social
The next book on my reading list. 📚

Rebel Ideas by Matthew Syed explores the power of diverse thinking and how it can lead to better problem-solving and innovation. Can't wait to see what I’ll learn.
#rebelideas #books #reading #cognitivediversity #thinkdifferently #booklover #mindsetshift
November 20, 2024 at 2:04 PM