Laurier Mandin
@lmandin.bsky.social
Product Launch Guy. "I Need That” Author. Founder of Graphos Product. Explorer of New Things and Fan of Humanity
lmandin.com
graphosproduct.com
lmandin.com
graphosproduct.com
What do you think of Lay’s redesign? Did you realize they used real potato slices? www.lmandin.com/dont-assume-...
Don’t Assume Customers Pay Attention - Laurier Mandin’s Need Feed
Lay’s redesigned its bags to highlight a simple truth: its chips are made with real potatoes. Don’t assume your product’s advantage is obvious—state it.
www.lmandin.com
November 8, 2025 at 8:31 PM
What do you think of Lay’s redesign? Did you realize they used real potato slices? www.lmandin.com/dont-assume-...
The right words can save a product.
Ali Rakhimov joined me on Product: Knowledge to talk about asking the “stupid” questions that make teams win.
🎧 Words That Make Wins... now live wherever you get podcasts.
What are your “power words”?
Ali Rakhimov joined me on Product: Knowledge to talk about asking the “stupid” questions that make teams win.
🎧 Words That Make Wins... now live wherever you get podcasts.
What are your “power words”?
October 14, 2025 at 2:39 PM
The right words can save a product.
Ali Rakhimov joined me on Product: Knowledge to talk about asking the “stupid” questions that make teams win.
🎧 Words That Make Wins... now live wherever you get podcasts.
What are your “power words”?
Ali Rakhimov joined me on Product: Knowledge to talk about asking the “stupid” questions that make teams win.
🎧 Words That Make Wins... now live wherever you get podcasts.
What are your “power words”?
🍔 Burger King is schooling us all on profit margins.
Six new drinks. 90% margins.
Targeting dead hours when competitors sit empty.
While others brawl over lunch pennies, BK quietly captured the most profitable part of fast food.
Tried a BK cafe drink?
www.lmandin.com/how-burger-k...
Six new drinks. 90% margins.
Targeting dead hours when competitors sit empty.
While others brawl over lunch pennies, BK quietly captured the most profitable part of fast food.
Tried a BK cafe drink?
www.lmandin.com/how-burger-k...
How Burger King Aims to be Your New Iced Drink Stop - Laurier Mandin’s Need Feed
How Burger King's six new drinks target 90% margins during off-peak hours — the smart business strategy behind attacking Starbucks and McDonald's beverage dominance.
www.lmandin.com
August 5, 2025 at 5:19 PM
🍔 Burger King is schooling us all on profit margins.
Six new drinks. 90% margins.
Targeting dead hours when competitors sit empty.
While others brawl over lunch pennies, BK quietly captured the most profitable part of fast food.
Tried a BK cafe drink?
www.lmandin.com/how-burger-k...
Six new drinks. 90% margins.
Targeting dead hours when competitors sit empty.
While others brawl over lunch pennies, BK quietly captured the most profitable part of fast food.
Tried a BK cafe drink?
www.lmandin.com/how-burger-k...
How does your business respond in times of high stakes like these? It’s important to be the one driving it.
www.lmandin.com/fight-flight...
www.lmandin.com/fight-flight...
Fight, Flight, or Freeze? - Laurier Mandin’s Need Feed
Product makers face the same primal choices as animals under threat: fight, flight, or freeze. Learn how to move beyond your "dog brain" survival instincts to make strategic decisions that ensure your...
www.lmandin.com
June 5, 2025 at 2:57 AM
How does your business respond in times of high stakes like these? It’s important to be the one driving it.
www.lmandin.com/fight-flight...
www.lmandin.com/fight-flight...
We love to have stuff done FOR us.
But what do you insist on doing yourself?
But what do you insist on doing yourself?
April 2, 2025 at 11:59 PM
We love to have stuff done FOR us.
But what do you insist on doing yourself?
But what do you insist on doing yourself?
What were your last 3 online purchases?
Were ANY of them the result of seeing an ad?
Were ANY of them the result of seeing an ad?
March 31, 2025 at 5:42 PM
What were your last 3 online purchases?
Were ANY of them the result of seeing an ad?
Were ANY of them the result of seeing an ad?
Trying to "generate demand" is RIDICULOUSLY hard.
That's because too much has to happen in your buyer's mind before any action is generated.
But when you get people to say, "I NEED That," there is an immediate flip. That's what I talk about in Vince Warnock's Chasing the Insights Podcast.
That's because too much has to happen in your buyer's mind before any action is generated.
But when you get people to say, "I NEED That," there is an immediate flip. That's what I talk about in Vince Warnock's Chasing the Insights Podcast.
March 17, 2025 at 1:33 PM
Trying to "generate demand" is RIDICULOUSLY hard.
That's because too much has to happen in your buyer's mind before any action is generated.
But when you get people to say, "I NEED That," there is an immediate flip. That's what I talk about in Vince Warnock's Chasing the Insights Podcast.
That's because too much has to happen in your buyer's mind before any action is generated.
But when you get people to say, "I NEED That," there is an immediate flip. That's what I talk about in Vince Warnock's Chasing the Insights Podcast.
Will you buy something online today because of the Scaries?
Are your customers more likely to?
www.lmandin.com/why-your-bra...
Are your customers more likely to?
www.lmandin.com/why-your-bra...
Why Your Brain Buys Stuff on Sunday - Laurier Mandin’s Need Feed
The Sunday Scaries ain't mere weekly anxiety—they're a powerful buying trigger that smart product makers can ethically leverage.
www.lmandin.com
March 16, 2025 at 4:54 PM
Will you buy something online today because of the Scaries?
Are your customers more likely to?
www.lmandin.com/why-your-bra...
Are your customers more likely to?
www.lmandin.com/why-your-bra...
My grandpa liked Fisherman's Friend lozenges.
So did my wife's uncle (who lived on the coast and owned a fishing boat).
And now, they're big with my teenage daughter's friends.
What's your fave example of grandpa's sucky old product becoming spicy and new?
www.lmandin.com/from-fishing...
So did my wife's uncle (who lived on the coast and owned a fishing boat).
And now, they're big with my teenage daughter's friends.
What's your fave example of grandpa's sucky old product becoming spicy and new?
www.lmandin.com/from-fishing...
From Fishing Boats to High School Hallways - Laurier Mandin’s Need Feed
How a 159-year-old fishermen's lozenge is finding new audiences, and what this teaches us about authentic brand stories transcending generations.
www.lmandin.com
March 3, 2025 at 6:15 PM
My grandpa liked Fisherman's Friend lozenges.
So did my wife's uncle (who lived on the coast and owned a fishing boat).
And now, they're big with my teenage daughter's friends.
What's your fave example of grandpa's sucky old product becoming spicy and new?
www.lmandin.com/from-fishing...
So did my wife's uncle (who lived on the coast and owned a fishing boat).
And now, they're big with my teenage daughter's friends.
What's your fave example of grandpa's sucky old product becoming spicy and new?
www.lmandin.com/from-fishing...
I've always loved hidden "easter eggs" in #logodesign.
These are some of my faves. What are yours?
www.lmandin.com/the-hidden-l...
These are some of my faves. What are yours?
www.lmandin.com/the-hidden-l...
The Hidden Lives of Logos - Laurier Mandin’s Need Feed
Ever notice how the old Milwaukee Brewers logo isn’t just a ball and glove? Look closer: It’s an ‘m’ and ‘b’ cleverly combined into baseball gear. Once you see it, you never unsee it. Great logos ofte...
www.lmandin.com
March 2, 2025 at 11:46 PM
I've always loved hidden "easter eggs" in #logodesign.
These are some of my faves. What are yours?
www.lmandin.com/the-hidden-l...
These are some of my faves. What are yours?
www.lmandin.com/the-hidden-l...
So excited about Shrek 5! My kids grew up on the series.
What's on your wish list for big fam-friendly sequels? Madagascar 4? Pirates of the Caribbean 6?
Something else?
What's on your wish list for big fam-friendly sequels? Madagascar 4? Pirates of the Caribbean 6?
Something else?
February 27, 2025 at 5:00 PM
So excited about Shrek 5! My kids grew up on the series.
What's on your wish list for big fam-friendly sequels? Madagascar 4? Pirates of the Caribbean 6?
Something else?
What's on your wish list for big fam-friendly sequels? Madagascar 4? Pirates of the Caribbean 6?
Something else?
What if you learned to ❤️ your haters?
Probably you'd become more profitable:
www.lmandin.com/%E2%9D%A4%EF...
Probably you'd become more profitable:
www.lmandin.com/%E2%9D%A4%EF...
❤️ Those Haters - Laurier Mandin’s Need Feed
"Why strong brands embrace their critics, and how negative feedback can become your most powerful marketing asset."
https://www.lmandin.com/❤%EF%B8%8F-those-haters/
February 27, 2025 at 4:55 PM
What if you learned to ❤️ your haters?
Probably you'd become more profitable:
www.lmandin.com/%E2%9D%A4%EF...
Probably you'd become more profitable:
www.lmandin.com/%E2%9D%A4%EF...
Reposted by Laurier Mandin
Just published a new article! 👇🏾
When you're brand new, how do you select your first marketing channel?
Many thanks for spreading the love with ❤️ and 🔁!
When you're brand new, how do you select your first marketing channel?
Many thanks for spreading the love with ❤️ and 🔁!
How to select your first marketing channel
When you’re brand new, how do you select your first marketing channel?
longform.asmartbear.com
February 16, 2025 at 4:14 PM
Just published a new article! 👇🏾
When you're brand new, how do you select your first marketing channel?
Many thanks for spreading the love with ❤️ and 🔁!
When you're brand new, how do you select your first marketing channel?
Many thanks for spreading the love with ❤️ and 🔁!
You can tell when a B2B marketing strategy is gonna flop.
Super Secret Clue: it's MOST of them.
So, then, what's so special about the ones that win? Find out:
strategycast.com/podcast/why-...
Super Secret Clue: it's MOST of them.
So, then, what's so special about the ones that win? Find out:
strategycast.com/podcast/why-...
Why Most B2B Marketing Strategies Fail – And How to Avoid It - StrategyCast
strategycast.com
February 11, 2025 at 4:31 PM
You can tell when a B2B marketing strategy is gonna flop.
Super Secret Clue: it's MOST of them.
So, then, what's so special about the ones that win? Find out:
strategycast.com/podcast/why-...
Super Secret Clue: it's MOST of them.
So, then, what's so special about the ones that win? Find out:
strategycast.com/podcast/why-...
Battle cards are a super practical resource, whatever you sell. Do you use them?
www.lmandin.com/why-your-pro...
www.lmandin.com/why-your-pro...
Why Your Product Needs a Battle Card - Laurier Mandin’s Need Feed
How battle cards can help consumer product makers understand and conquer both product competitors and the status quo
www.lmandin.com
February 10, 2025 at 2:43 PM
Battle cards are a super practical resource, whatever you sell. Do you use them?
www.lmandin.com/why-your-pro...
www.lmandin.com/why-your-pro...
We’re possibly days away from 25% to 60% tariffs on imports from America’s largest trading partners.
How are you going to be impacted? What’s your plan?
Full thoughts in my latest post. Link in bio.
www.lmandin.com/the-real-cos...
How are you going to be impacted? What’s your plan?
Full thoughts in my latest post. Link in bio.
www.lmandin.com/the-real-cos...
The Real Costs of Reshaping Trade - Laurier Mandin’s Need Feed
How impending tariffs could affect consumer prices and product availability
www.lmandin.com
January 15, 2025 at 4:17 PM
We’re possibly days away from 25% to 60% tariffs on imports from America’s largest trading partners.
How are you going to be impacted? What’s your plan?
Full thoughts in my latest post. Link in bio.
www.lmandin.com/the-real-cos...
How are you going to be impacted? What’s your plan?
Full thoughts in my latest post. Link in bio.
www.lmandin.com/the-real-cos...
Maybe I won’t read anything in 2025. That would be peaceful.
Happy New Year Everyone! How will you find peace in ‘25?
Happy New Year Everyone! How will you find peace in ‘25?
January 1, 2025 at 5:11 AM
Maybe I won’t read anything in 2025. That would be peaceful.
Happy New Year Everyone! How will you find peace in ‘25?
Happy New Year Everyone! How will you find peace in ‘25?