Author | Lightnews

Chille @marketingchille.bsky.social · May 16

Because every industry, every market, is a battlefield. And moments of silence often precede the loudest moves. 🚨

Stay sharp. As Clausewitz said: “Some truces are just preparations for the next strike.”
#BusinessStrategy #CompetitiveEdge #MarketWarfare #KnowYourEnemy #StrategicThinking

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Chille @marketingchille.bsky.social · May 16

and criticizing your product or service at every opportunity…

Suddenly wants to shake hands? 🤝

And unexpectedly, a calm breeze of “peace” begins to blow across the market? 🌬️

If it feels strange — you’re not imagining it.
This might not be a sign of peace… but a strategic move. 🧠🎯

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Chille @marketingchille.bsky.social · May 16

Until these are achieved, any peace is merely an illusion — just a pause, not the end. ⚔️🕊️

Now, think about it…
That fierce competitor who has been targeting your market share for years, constantly undercutting your prices 💸, showing up at every sales point 🏪, interfering with your customers 🤨

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Chille @marketingchille.bsky.social · May 16

The Prussian general and father of strategy, Clausewitz, states that for a war to truly end, three key conditions must be met:
1️⃣ The enemy’s armed forces must be destroyed.
2️⃣ Their territory must be occupied.
3️⃣ Their will to fight must be broken.

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Chille @marketingchille.bsky.social · Apr 24

4- Target audience (Who is your ideal customer?)

5- Tone (Formal, friendly, enthusiastic, consultative, etc.)

6- Call to action (CTA) (What do you want the reader to do?)

7- Must-include points (Unique benefits, technical specs, price offer, etc.)

a white knot in the shape of a flower on a black background

ALT: a white knot in the shape of a flower on a black background

media.tenor.com

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Chille @marketingchille.bsky.social · Apr 24

To help, I’ve prepared a comprehensive list of practical steps you can put into action right away.

7 Components of an Effective Prompt

1- Length (How many words or paragraphs?)

2- Copy type (Facebook ad, email, sales page, etc.)

3-Product or service (What are you promoting?)

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Chille @marketingchille.bsky.social · Apr 24

🚀 One of the biggest mistakes people make is misusing AI tools like ChatGPT—when you don’t know how to craft the right prompt, the results are mediocre. Yet, by applying a few strategic tweaks, you can optimize your commands and unlock 🏆 maximum performance. #chatgpt #ai #marketing #economy

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Chille @marketingchille.bsky.social · Apr 22

Robert Greene distilled his 48 Laws of Power by examining history’s most influential figures. Here’s a concise visual breakdown of his work:

#economy #marketing #seo #digitalmarketing

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Chille @marketingchille.bsky.social · Apr 20

The only visual summary of Nobel laureate Daniel Kahneman’s Thinking, Fast and Slow, a book that bridges psychology and economics by exploring how the human mind makes decisions.
#marketing #business #digitalmarketing #seo #economy

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Chille @marketingchille.bsky.social · Apr 16

Because the rules of the game are no longer theirs to make.
The algorithm moves on its own terms — unpredictable and answerable to no one. #marketing #seo #digitalmarketing #business

a man in a suit and tie is holding a glass of wine in front of a crowd .

ALT: a man in a suit and tie is holding a glass of wine in front of a crowd .

media.tenor.com

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Chille @marketingchille.bsky.social · Apr 16

The Invisible Ruler of Marketing

Today, it’s no longer brands that decide which steps to take, what ads to run, which photos to post, or what messages to write. It’s all dictated by one thing: the algorithm.

Yet some brands still believe they’re in full control.

That’s a dangerous illusion.

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Chille @marketingchille.bsky.social · Apr 15

• Grow your strengths, don’t dwell on weaknesses. ⚡️🚫
• Move forward where you shine, don’t get stuck on what’s missing. ✨➡️🛑
• Perfect what you’re good at, forget the rest. 🎯👌🧹
• Build on your power, not your flaws. 🏗💪❌
• Amplify your advantages, not your weaknesses. 📢✅🔇
#marketing #business

Equitable Marketing Equitable Marketing Llc GIF

ALT: Equitable Marketing Equitable Marketing Llc GIF

media.tenor.com

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Chille @marketingchille.bsky.social · Apr 14

No matter what you do, people will always talk
So don’t stress it — just keep doing your thing

Stay focused & keep brewing greatness ✨

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Chille @marketingchille.bsky.social · Apr 14

Imagine building one of the world’s most valuable brands… just by selling coffee ☕️

Still, some people will say your coffee tastes awful
Others will claim you’re not even selling coffee at all

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Chille @marketingchille.bsky.social · Apr 13

Let’s cause some trouble
— the clever kind.

Marketing isn’t always a fair fight. But a little chaos goes a long way.
Disrupt or disappear.

Go rogue. Be unforgettable.
⚡🔥

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Chille @marketingchille.bsky.social · Apr 13

Small budget? Then you better have big guts.
Break patterns, not your spirit. That’s how you win attention in a noisy world.

Play smart, play wild.
Break the rules, win the game.

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Chille @marketingchille.bsky.social · Apr 13

Copying their products, mimicking their ads, or throwing similar events won’t make you stand out. You’ll just blend into the noise.

Nobody needs “just another brand.”

To be noticed and chosen, you need to stir things up. Shake the table. Be unpredictable. Be bold.

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Chille @marketingchille.bsky.social · Apr 13

If your marketing budget is small, your courage needs to be huge.

You’re going up against brands that are older, more established, and already living rent-free in people’s minds. You can’t beat them by playing their game.

You have to break the rules.

#marketing #business #digitalmarketing

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Chille @marketingchille.bsky.social · Apr 12

When asked how they planned to fix it, Jobs simply said: “Just avoid holding it like that.” 😶✋

Can you say something like that to your customers?

If the answer is no…
Maybe it’s time to look for a different role model. 🔍💡

a man wearing headphones and glasses is saying " very different marketing "

ALT: a man wearing headphones and glasses is saying " very different marketing "

media.tenor.com

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Chille @marketingchille.bsky.social · Apr 12

You admire Apple and Steve Jobs when it comes to marketing — but only the glamorous side of the story… 🍏✨

Remember the iPhone 4? I think it had an issue where touching the top-right corner would cause the signal to drop or Wi-Fi to stop working. 📱📉
#marketing #business #digitalmarketing

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Chille @marketingchille.bsky.social · Apr 10

But for your customers, your brand is just a tiny part of theirs.

They don’t get bored that easily. Just keep going! 🚀💡 #marketing #business #digitalmarketing

a man in a suit and tie has the word boring written below him

ALT: a man in a suit and tie has the word boring written below him

media.tenor.com

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Chille @marketingchille.bsky.social · Apr 10

Some brands have been repeating the same message for 30 years.

Just remember this:

You and your team live with your brand 24/7. It takes up 150% of your life.

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Chille @marketingchille.bsky.social · Apr 10

Executing a strategy is often boring.

You have to stick to a framework and keep your team within it too.

You get bored, your team gets bored, and you start thinking your customers are bored too…

But there’s no other way.

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Chille @marketingchille.bsky.social · Apr 9

Even if people criticize you — don’t stop.
Because what truly kills a brand isn’t criticism…
It’s being ignored.

So remember:

Step one: get noticed.
Step two: stay remembered.

Take one more deep breath.
You’re ready now.

Session complete.
#marketing #business #digitalmarketing

a man in a suit and tie is applauding .

ALT: a man in a suit and tie is applauding .

media.tenor.com

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Chille @marketingchille.bsky.social · Apr 9

You need to stand out.
You need to be seen.
And yes — sometimes, you need to go a little over the top.

Everything you were taught to avoid as a kid…
You now need to do the opposite.

Be bold.
Be different.
Be unforgettable.

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