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natmelniko.bsky.social
@natmelniko.bsky.social
5 followers 7 following 28 posts
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natmelniko.bsky.social
Generative AI is quickly advancing & integrating into film industry practices. AI uses the likeness of actors & others who sell their likeness to generate images. But they may not always fully consent to this. Regulation must be passed to protect the rights of actors - both living & deceased. (1/8)
November 10, 2025 at 7:45 AM
natmelniko.bsky.social
www.tiktok.com/@sergio.cill... #304F25 @cfuchstv.bsky.social
AI actor struggles to create normal cheeseburger commercial. Strange issues arise even with clear direction from human AI user (weird movement/props disappear mid-video/illogical actions) that would not happen with a human actor.
Will AI actors replace us?! Director directs AI on set.
TikTok video by Sergio Cilli
www.tiktok.com
November 10, 2025 at 5:16 AM
natmelniko.bsky.social
www.taylorwessing.com/en/interface... #304F25 @cfuchstv.bsky.social
Germany's 2024 AI Annex signed by producer's associations & actor's unions. A clear framework for the use of AI in film production & good reference 4 future AI regulation. It is similar to SAG-AFTRA's agreement w/minor differences.
The use of generative AI in film productions
www.taylorwessing.com
November 10, 2025 at 4:18 AM
natmelniko.bsky.social
www.findlaw.com/legalblogs/l...
@cfuchstv.bsky.social #304F25
Cali first state to pass laws protecting actors against AI. Protects digital likeness of deceased actors + regulates digital replicas of actors w/o consent, & ensures transparency w/ Transparency in Frontier Artificial Intelligence Act.
California Passes New Laws Restricting AI Replicas of Performers and Protecting Content Creators - FindLaw
California’s new AI laws mark a victory for artists and celebrities, aiming to protect their image and likeness from unauthorized generative AI use. Learn what the laws mean for creators, tech compani...
www.findlaw.com
November 10, 2025 at 12:03 AM
natmelniko.bsky.social
www.youtube.com/watch?v=HaT9...
How SORA will change filmmaking. Predicts many commercial, real estate film jobs, & low budget postprod jobs will be cut (sound/color/sfx/graphics). News/documentary jobs are safe bc they require humanity. SORA can't generate actors yet.
#304F25 @cfuchstv.bsky.social
Career Advice For Filmmakers in a World After AI
YouTube video by Luc Forsyth
www.youtube.com
November 9, 2025 at 11:53 PM
natmelniko.bsky.social
Discussing the use of AI in Hollywood's future. Popular new films like The Brutalist & Emilia Perez are already using it. Many are scared of what it means for the industry & the quality of art produced. Many are pushing for AI regulations.
www.bbc.com/news/article...
@cfuchstv.bsky.social #304F25
AI helped cause Hollywood strikes. Now it's in Oscar-winning films
Tech companies say AI will make productions cheaper and faster - but many in Hollywood think it will replace their jobs.
www.bbc.com
October 23, 2025 at 11:53 PM
natmelniko.bsky.social
This 2021 article from The Entertainment shows various examples of AI & deepfakes used to de-age or resurrect deceased actors for ads & films. (Audrey Hepburn, Paul Cushing, Shah Rukh Khan, Will Smith, Mark Hamill)
timesofindia.indiatimes.com/entertainmen...
@cfuchstv.bsky.social #304F25
De-ageing actors, resurrecting deceased stars on-screen: How AI is taking the entertainment space by storm | English Movie News - Times of India
Across the world, AI & machine learning are revolutionising the way we make and consume entertainment – and the recent SRK ad is just a glimpse of the
timesofindia.indiatimes.com
October 21, 2025 at 3:45 AM
natmelniko.bsky.social
Actors desperate for cash will sell their likeness for company's AI videos & later realize that broad language in contracts allows for unrestricted use. What are the effects of having your face forever digitized & used by companies?
@cfuchstv.bsky.social #304F25 futurism.com/actors-horri...
Actors Horrified as They Learn What Selling Their Faces as AI Actually Means
Actors who sold their likenesses to AI companies are horrified to learn what their faces are being used for.
futurism.com
October 7, 2025 at 1:52 AM
natmelniko.bsky.social
Disney sent a Cease & Desist letter to Character.ai for copyright infringement & exploiting their iconic characters. Character.ai argued their service was "an incredible outpouring of creativity." When does creativity become theft? @cfuchstv.bsky.social #304F25
deadline.com/2025/09/disn...
Disney Sends Cease And Desist Letter To Character.ai For Copyright Infringement As Studios Move To Protect IP
Disney sent a cease and desist letter to Character.aI for ripping off copyrighted characters in the latest salvo by a studio to protect IP in an AI era.
deadline.com
October 4, 2025 at 10:15 PM
natmelniko.bsky.social
This is the statement from SAG-AFTRA, as mentioned in my previous post. They believe it "jeopardizes performer livelihoods and devalues human artistry". If SAG-AFTRA opposes the existence of a AI generated actor, how will the rest of Hollywood react?
@cfuchstv.bsky.social #304F25
azalben.bsky.social Alex Zalben @azalben.bsky.social · Sep 30
SAG-AFTRA has released a statement on Tilly Norwood, the AI "performer," saying:

“To be clear, 'Tilly Norwood' is not an actor, it’s a character generated by a computer program that was trained on the work of countless professional performers — without permission or compensation."
SAG-AFTRA Statement on Synthetic Performer LOS ANGELES (Sept. 30, 2025) — SAG-AFTRA has released the following statement on the announcement of “Tilly Norwood,” an A.I.-generated “actor” that is reportedly seeking representation: “SAG-AFTRA believes creativity is, and should remain, human-centered. The union is opposed to the replacement of human performers by synthetics. “To be clear, “Tilly Norwood” is not an actor, it’s a character generated by a computer program that was trained on the work of countless professional performers — without permission or compensation. It has no life experience to draw from, no emotion and, from what we’ve seen, audiences aren’t interested in watching computer-generated content untethered from the human experience. It doesn’t solve any “problem” — it creates the problem of using stolen performances to put actors out of work, jeopardizing performer livelihoods and devaluing human artistry. “Additionally, signatory producers should be aware that they may not use synthetic performers without complying with our contractual obligations, which generally require notice and bargaining whenever a synthetic performer is going to be used.”
September 30, 2025 at 3:30 PM
natmelniko.bsky.social
Talent agents have been keen to sign AI generated actress Tilly Norwood. SAG-AFTRA stated their opposition to such “synthetic performers”. This is a win for actors & a blow for companies hoping to quietly adopt AI in production practices.
@cfuchstv.bsky.social #304F25
deadline.com/2025/09/sag-...
SAG-AFTRA Responds To AI Actress Tilly Norwood Furore: “Creativity Is & Should Remain Human-Centered”
SAG-AFTRA Responds To AI Actress Tilly Norwood Furore: “Creativity Is & Should Remain Human-Centered”
deadline.com
September 30, 2025 at 3:09 PM
natmelniko.bsky.social
Various actors who have passed away decades ago are being “brought back to life” through AI. In the film world but also gaming & VR spaces. How can actors consent to this kind of immortality? How can living actors compete with digital clones?
@cfuchstv.bsky.social #304F25
www.bbc.com/future/artic...
How AI is resurrecting dead actors
Celebrities such as James Dean can be brought back to life thanks to artificial intelligence, but it is raising troubling questions about what rights any of us have after we die.
www.bbc.com
September 30, 2025 at 2:49 PM
natmelniko.bsky.social
This scholarly article from 2024 takes an extensive look at the rise of AI across the media industry & ethical issues it raises like ownership of actor/writer IP. It also discusses potential boundaries for responsible uses of AI in media.

@cfuchstv.bsky.social #304F25

doi.org/10.1177/2752...
AI and Actors: Ethical Challenges, Cultural Narratives and Industry Pathways in Synthetic Media Performance - Sarah Thomas, 2024
The article explores the growing use of artificial intelligence (AI) in the entertainment industry, focusing on the impact to screen and audio performers. AI te...
doi.org
September 30, 2025 at 2:06 PM
natmelniko.bsky.social
Hello FAVS 304! My topic for this assignment will explore the rise of AI generated actors in film, and the ethical questions which this raises. I hope to gain a better understanding of this new technology and the regulations (or lack thereof) surrounding it. #304F25 @cfuchstv.bsky.social
September 30, 2025 at 4:45 AM