Mark Dollins - North Star Comms
@northstarcomms.bsky.social
Corporate & change communicator, coach and partner. Amateur wrestler/coach. Check out https://northstarcomms.com for free communications resources and research.
Pinned
I am excited to join Bluesky and connect!
I’m Mark Dollins, president of North Star Communications Consulting. With 30+ years in comms and clients like Visa and Toyota, I help leaders drive change and engage employees.
Explore free resources at northstarcomms.com and say hello below! 👋🏻
I’m Mark Dollins, president of North Star Communications Consulting. With 30+ years in comms and clients like Visa and Toyota, I help leaders drive change and engage employees.
Explore free resources at northstarcomms.com and say hello below! 👋🏻
Change is constant, but helping employees understand it is never easy.
I would like to hear from other leaders. What do you find most challenging about driving employee understanding during a major change?
Vote below and add your perspective in the comments.
I would like to hear from other leaders. What do you find most challenging about driving employee understanding during a major change?
Vote below and add your perspective in the comments.
What’s the hardest part of driving employee understanding during a major change?
What’s the hardest part of driving employee understanding during a major change?
vistasocial.com
November 12, 2025 at 2:09 PM
Change is constant, but helping employees understand it is never easy.
I would like to hear from other leaders. What do you find most challenging about driving employee understanding during a major change?
Vote below and add your perspective in the comments.
I would like to hear from other leaders. What do you find most challenging about driving employee understanding during a major change?
Vote below and add your perspective in the comments.
We call AI the workplace revolution. The real one is human. Happier employees are 13% more productive. In a 4-day week pilot, revenue rose 35% and attrition fell 57%. AI can streamline work, but happiness drives it. Are you measuring it?
@fastcompany.com: vist.ly/4duga
@fastcompany.com: vist.ly/4duga
November 11, 2025 at 4:46 PM
We call AI the workplace revolution. The real one is human. Happier employees are 13% more productive. In a 4-day week pilot, revenue rose 35% and attrition fell 57%. AI can streamline work, but happiness drives it. Are you measuring it?
@fastcompany.com: vist.ly/4duga
@fastcompany.com: vist.ly/4duga
We call AI the workplace revolution. The real one is human.
Happier employees are 13% more productive. In the UK’s 4-day week pilot, revenue rose 35% and attrition fell 57%.
AI can streamline work, but happiness drives it. How are you measuring it?
@fastcompany.com: vist.ly/4dnct
Happier employees are 13% more productive. In the UK’s 4-day week pilot, revenue rose 35% and attrition fell 57%.
AI can streamline work, but happiness drives it. How are you measuring it?
@fastcompany.com: vist.ly/4dnct
November 10, 2025 at 2:09 PM
We call AI the workplace revolution. The real one is human.
Happier employees are 13% more productive. In the UK’s 4-day week pilot, revenue rose 35% and attrition fell 57%.
AI can streamline work, but happiness drives it. How are you measuring it?
@fastcompany.com: vist.ly/4dnct
Happier employees are 13% more productive. In the UK’s 4-day week pilot, revenue rose 35% and attrition fell 57%.
AI can streamline work, but happiness drives it. How are you measuring it?
@fastcompany.com: vist.ly/4dnct
Too many cultures push with rules and mandates. Pull cultures inspire with vision, ownership and trust. That difference decides if change fails or thrives. How are you making employees co-creators of culture?
Full @forbes.com piece by Meg Wheaton: vist.ly/4d63m
Full @forbes.com piece by Meg Wheaton: vist.ly/4d63m
November 6, 2025 at 2:09 PM
Too many cultures push with rules and mandates. Pull cultures inspire with vision, ownership and trust. That difference decides if change fails or thrives. How are you making employees co-creators of culture?
Full @forbes.com piece by Meg Wheaton: vist.ly/4d63m
Full @forbes.com piece by Meg Wheaton: vist.ly/4d63m
AI is already reshaping comms. From productivity gains to cultural shifts, where do you see the biggest impact ahead?
Where will AI have the biggest impact on employee comms?
Where will AI have the biggest impact on employee comms?
vistasocial.com
November 4, 2025 at 2:09 PM
AI is already reshaping comms. From productivity gains to cultural shifts, where do you see the biggest impact ahead?
An executive’s questions show how they view comms. Asking about impressions or share of voice misses the point. The best communicators connect outcomes to trust, culture, reputation and revenue. What do you ask in interviews?
From @forbes.com: vist.ly/4cnnj
From @forbes.com: vist.ly/4cnnj
Five Better Interview Questions For Communications Professionals
Ask better questions, and you'll find better candidates who can truly elevate your organization's communications efforts.
www.forbes.com
November 3, 2025 at 3:14 PM
An executive’s questions show how they view comms. Asking about impressions or share of voice misses the point. The best communicators connect outcomes to trust, culture, reputation and revenue. What do you ask in interviews?
From @forbes.com: vist.ly/4cnnj
From @forbes.com: vist.ly/4cnnj
👻 Getting ghosted is scary, especially at work.
When leaders go silent, fear and speculation spread faster than any haunted house.
This Halloween, the best way to keep ghosts out of your culture is clear and consistent communication.
How do you make sure your teams do not get ghosted?
When leaders go silent, fear and speculation spread faster than any haunted house.
This Halloween, the best way to keep ghosts out of your culture is clear and consistent communication.
How do you make sure your teams do not get ghosted?
October 31, 2025 at 1:09 PM
👻 Getting ghosted is scary, especially at work.
When leaders go silent, fear and speculation spread faster than any haunted house.
This Halloween, the best way to keep ghosts out of your culture is clear and consistent communication.
How do you make sure your teams do not get ghosted?
When leaders go silent, fear and speculation spread faster than any haunted house.
This Halloween, the best way to keep ghosts out of your culture is clear and consistent communication.
How do you make sure your teams do not get ghosted?
In 2023, the big question was: Will AI take my job?
In 2025, our AI Landscape Report shows communicators are asking a better one: How do I leverage AI while staying human?
In 2025, our AI Landscape Report shows communicators are asking a better one: How do I leverage AI while staying human?
Which skill do you believe is most important for communicators in the AI era?
Which skill do you believe is most important for communicators in the AI era?
vistasocial.com
October 29, 2025 at 5:09 PM
In 2023, the big question was: Will AI take my job?
In 2025, our AI Landscape Report shows communicators are asking a better one: How do I leverage AI while staying human?
In 2025, our AI Landscape Report shows communicators are asking a better one: How do I leverage AI while staying human?
10,000 connections on LinkedIn.
Grateful for every communicator, leader and colleague who’s joined the conversation about how we engage, lead and communicate with purpose.
Here’s to what we’ll keep learning together.
Grateful for every communicator, leader and colleague who’s joined the conversation about how we engage, lead and communicate with purpose.
Here’s to what we’ll keep learning together.
October 28, 2025 at 1:09 PM
10,000 connections on LinkedIn.
Grateful for every communicator, leader and colleague who’s joined the conversation about how we engage, lead and communicate with purpose.
Here’s to what we’ll keep learning together.
Grateful for every communicator, leader and colleague who’s joined the conversation about how we engage, lead and communicate with purpose.
Here’s to what we’ll keep learning together.
Coaching wrestlers taught me that growth starts when people feel supported, not just pushed.
The same is true for communicators. Leaders who guide with trust and empathy build stronger, more confident teams.
What’s one lesson you’ve learned from mentoring others?
The same is true for communicators. Leaders who guide with trust and empathy build stronger, more confident teams.
What’s one lesson you’ve learned from mentoring others?
October 27, 2025 at 1:09 PM
Coaching wrestlers taught me that growth starts when people feel supported, not just pushed.
The same is true for communicators. Leaders who guide with trust and empathy build stronger, more confident teams.
What’s one lesson you’ve learned from mentoring others?
The same is true for communicators. Leaders who guide with trust and empathy build stronger, more confident teams.
What’s one lesson you’ve learned from mentoring others?
Eighty-four percent of communicators say AI is a skill they must learn. Most are self-teaching. Few get structured training.
Is your organization investing in AI upskilling, or leaving employees to figure it out on their own?
Is your organization investing in AI upskilling, or leaving employees to figure it out on their own?
October 23, 2025 at 1:09 PM
Eighty-four percent of communicators say AI is a skill they must learn. Most are self-teaching. Few get structured training.
Is your organization investing in AI upskilling, or leaving employees to figure it out on their own?
Is your organization investing in AI upskilling, or leaving employees to figure it out on their own?
What an honor to chat with MBA candidates this morning at the University of Virginia Darden School of Business on AI and its rapidly evolving uses for business communication!
Thanks to my pal Steve Soltis for inviting me to share a few thoughts with his class.
Thanks to my pal Steve Soltis for inviting me to share a few thoughts with his class.
October 22, 2025 at 8:43 PM
What an honor to chat with MBA candidates this morning at the University of Virginia Darden School of Business on AI and its rapidly evolving uses for business communication!
Thanks to my pal Steve Soltis for inviting me to share a few thoughts with his class.
Thanks to my pal Steve Soltis for inviting me to share a few thoughts with his class.
Our AI Landscape for Employee Communications 2025 Report shows communicators see AI’s greatest benefit as time saved. Drafting, research and ideation move faster. But leaders want proof beyond efficiency.
How are you measuring AI’s impact in terms of business outcomes, not just hours saved?
How are you measuring AI’s impact in terms of business outcomes, not just hours saved?
October 22, 2025 at 1:09 PM
Our AI Landscape for Employee Communications 2025 Report shows communicators see AI’s greatest benefit as time saved. Drafting, research and ideation move faster. But leaders want proof beyond efficiency.
How are you measuring AI’s impact in terms of business outcomes, not just hours saved?
How are you measuring AI’s impact in terms of business outcomes, not just hours saved?
In wrestling, progress comes from doing the same move thousands of times until it becomes second nature.
Communication is no different. Repetition builds clarity, alignment and trust.
Are your messages simple and consistent enough for your employees to repeat back to you?
Communication is no different. Repetition builds clarity, alignment and trust.
Are your messages simple and consistent enough for your employees to repeat back to you?
October 21, 2025 at 1:10 PM
In wrestling, progress comes from doing the same move thousands of times until it becomes second nature.
Communication is no different. Repetition builds clarity, alignment and trust.
Are your messages simple and consistent enough for your employees to repeat back to you?
Communication is no different. Repetition builds clarity, alignment and trust.
Are your messages simple and consistent enough for your employees to repeat back to you?
“The most successful companies today are not asking whether AI should be integrated, but how it drives innovation, efficiency and growth.”
AI is reshaping comms. The opportunity is real, but so is the need to govern and secure it. How are you preparing?
@fastcompany.com: vist.ly/4a2wc
AI is reshaping comms. The opportunity is real, but so is the need to govern and secure it. How are you preparing?
@fastcompany.com: vist.ly/4a2wc
The AI revolution in communications: Why leaders who don’t adapt will be left behind
Stuck on how you can implement AI into your organization? Here are a few proactive steps companies can take to move faster on AI adoption.
www.fastcompany.com
October 20, 2025 at 2:08 PM
“The most successful companies today are not asking whether AI should be integrated, but how it drives innovation, efficiency and growth.”
AI is reshaping comms. The opportunity is real, but so is the need to govern and secure it. How are you preparing?
@fastcompany.com: vist.ly/4a2wc
AI is reshaping comms. The opportunity is real, but so is the need to govern and secure it. How are you preparing?
@fastcompany.com: vist.ly/4a2wc
I’m thrilled to be a panelist for a discussion at the Donald W. Reynolds Journalism Institute at the @mujschool.bsky.social on Macro Trends in Journalism and Strategic Communication with Candice Fortman, Andon Baltakov & moderator Stacey Woelfel. vist.ly/4ape3
October 16, 2025 at 5:56 PM
I’m thrilled to be a panelist for a discussion at the Donald W. Reynolds Journalism Institute at the @mujschool.bsky.social on Macro Trends in Journalism and Strategic Communication with Candice Fortman, Andon Baltakov & moderator Stacey Woelfel. vist.ly/4ape3
Would employees trust a CEO message if they knew AI helped write it? The answer says a lot about culture and leadership. What’s your view?
How would you feel if a CEO's message was AI-assisted?
How would you feel if a CEO's message was AI-assisted?
vistasocial.com
October 15, 2025 at 1:09 PM
Would employees trust a CEO message if they knew AI helped write it? The answer says a lot about culture and leadership. What’s your view?
Had a great time joining Adam Pratt of IBM and Amanda Carl-Pratt of Google DeepMind for @PRSA’s Member Monday, moderated by PRSA Chair Ray Day. We explored how communicators can use AI strategically and responsibly. Watch the replay: vist.ly/4adab
October 14, 2025 at 1:09 PM
Had a great time joining Adam Pratt of IBM and Amanda Carl-Pratt of Google DeepMind for @PRSA’s Member Monday, moderated by PRSA Chair Ray Day. We explored how communicators can use AI strategically and responsibly. Watch the replay: vist.ly/4adab
Today’s the day.
At 1 p.m. ET, I’ll join IBM, Google DeepMind and PRSA Chair Ray Day to discuss how communicators can embrace AI responsibly and effectively.
Register for the PRSA Member Mondays event here: vist.ly/4a9d8
At 1 p.m. ET, I’ll join IBM, Google DeepMind and PRSA Chair Ray Day to discuss how communicators can embrace AI responsibly and effectively.
Register for the PRSA Member Mondays event here: vist.ly/4a9d8
October 13, 2025 at 1:14 PM
Today’s the day.
At 1 p.m. ET, I’ll join IBM, Google DeepMind and PRSA Chair Ray Day to discuss how communicators can embrace AI responsibly and effectively.
Register for the PRSA Member Mondays event here: vist.ly/4a9d8
At 1 p.m. ET, I’ll join IBM, Google DeepMind and PRSA Chair Ray Day to discuss how communicators can embrace AI responsibly and effectively.
Register for the PRSA Member Mondays event here: vist.ly/4a9d8
Join me Oct. 13 for PRSA Member Mondays with IBM, Google DeepMind and PRSA Chair Ray Day to talk about AI’s impact on communicators.
Register for the PRSA Member Mondays event here: vist.ly/49ukj
Register for the PRSA Member Mondays event here: vist.ly/49ukj
October 9, 2025 at 1:09 PM
Join me Oct. 13 for PRSA Member Mondays with IBM, Google DeepMind and PRSA Chair Ray Day to talk about AI’s impact on communicators.
Register for the PRSA Member Mondays event here: vist.ly/49ukj
Register for the PRSA Member Mondays event here: vist.ly/49ukj
Our 2025 research shows most communicators now use AI, but many still face hurdles in adoption. For leaders, the challenge is not if AI will be used, but how to integrate it effectively.
What is the biggest barrier in your organization right now?
What is the biggest barrier in your organization right now?
What’s your organization’s biggest hurdle in adopting AI for employee communications?
What’s your organization’s biggest hurdle in adopting AI for employee communications?
vistasocial.com
October 8, 2025 at 1:09 PM
Our 2025 research shows most communicators now use AI, but many still face hurdles in adoption. For leaders, the challenge is not if AI will be used, but how to integrate it effectively.
What is the biggest barrier in your organization right now?
What is the biggest barrier in your organization right now?
AI is already transforming communications. On Oct. 13, I’ll join leaders from IBM and Google DeepMind to discuss how communicators can use AI responsibly and effectively.
Register for the PRSA Member Mondays event here: vist.ly/49jdv
Register for the PRSA Member Mondays event here: vist.ly/49jdv
October 7, 2025 at 1:16 PM
AI is already transforming communications. On Oct. 13, I’ll join leaders from IBM and Google DeepMind to discuss how communicators can use AI responsibly and effectively.
Register for the PRSA Member Mondays event here: vist.ly/49jdv
Register for the PRSA Member Mondays event here: vist.ly/49jdv
Employee wellbeing rose to 47% in 2025 (Alight). Yet 39% still dread starting their day and a third have stopped striving for top-quality work. Leaders cannot mistake sentiment for engagement. How do you help employees love the work itself?
vist.ly/49eqn
vist.ly/49eqn
October 6, 2025 at 1:09 PM
Employee wellbeing rose to 47% in 2025 (Alight). Yet 39% still dread starting their day and a third have stopped striving for top-quality work. Leaders cannot mistake sentiment for engagement. How do you help employees love the work itself?
vist.ly/49eqn
vist.ly/49eqn
Only 21% of employees were engaged at work last year (Gallup). Perks will not fix that. Engagement lasts when leaders model balance, managers support well-being and culture rewards recovery as much as performance. What have you seen work?
Full piece: vist.ly/48wt5
Full piece: vist.ly/48wt5
October 1, 2025 at 5:09 PM
Only 21% of employees were engaged at work last year (Gallup). Perks will not fix that. Engagement lasts when leaders model balance, managers support well-being and culture rewards recovery as much as performance. What have you seen work?
Full piece: vist.ly/48wt5
Full piece: vist.ly/48wt5
I learned in wrestling and coaching my athletes that we can't fake toughness. The arenas in which we work expose our grit. The same is true with leaders. Are we preparing them to win and communicate in hard times — or to look good in the program?
September 25, 2025 at 1:09 PM
I learned in wrestling and coaching my athletes that we can't fake toughness. The arenas in which we work expose our grit. The same is true with leaders. Are we preparing them to win and communicate in hard times — or to look good in the program?