Omer Faruk Bora
@omerfarukbora.bsky.social
🚀 Marketing + Psychology 🎙️ Host: Entrepreneurship & Self-Coaching Podcasts 🛠️ Someone who writes and draws on various topics, dancing with words.
Pinned
work from fleeting words into enduring resources
Let's talk about fear-based marketing.
It's one of the most controversial, effective, yet riskiest weapons in the marketer's arsenal. It targets one of the most fundamental human instincts: fear. 🧵
It's one of the most controversial, effective, yet riskiest weapons in the marketer's arsenal. It targets one of the most fundamental human instincts: fear. 🧵
October 4, 2025 at 10:08 PM
Let's talk about fear-based marketing.
It's one of the most controversial, effective, yet riskiest weapons in the marketer's arsenal. It targets one of the most fundamental human instincts: fear. 🧵
It's one of the most controversial, effective, yet riskiest weapons in the marketer's arsenal. It targets one of the most fundamental human instincts: fear. 🧵
Let's see what this little, invisible habit is trying to tell us.
Are you aware of it? Sometimes, when you're deeply concentrated, lost in thought, or in a moment of stress, you unconsciously press the tip of your tongue to the roof of your mouth.
Are you aware of it? Sometimes, when you're deeply concentrated, lost in thought, or in a moment of stress, you unconsciously press the tip of your tongue to the roof of your mouth.
October 4, 2025 at 7:30 PM
Let's see what this little, invisible habit is trying to tell us.
Are you aware of it? Sometimes, when you're deeply concentrated, lost in thought, or in a moment of stress, you unconsciously press the tip of your tongue to the roof of your mouth.
Are you aware of it? Sometimes, when you're deeply concentrated, lost in thought, or in a moment of stress, you unconsciously press the tip of your tongue to the roof of your mouth.
Why Do Shades of Gray Reinforce the Minimalist Perception? (1/10)
Minimalism isn't just about "less," it's about "essence." And shades of gray are an almost perfect tool to visually support this philosophy. Here are the reasons: 🧵
Minimalism isn't just about "less," it's about "essence." And shades of gray are an almost perfect tool to visually support this philosophy. Here are the reasons: 🧵
October 4, 2025 at 5:25 PM
Why Do Shades of Gray Reinforce the Minimalist Perception? (1/10)
Minimalism isn't just about "less," it's about "essence." And shades of gray are an almost perfect tool to visually support this philosophy. Here are the reasons: 🧵
Minimalism isn't just about "less," it's about "essence." And shades of gray are an almost perfect tool to visually support this philosophy. Here are the reasons: 🧵
So, what is this thing they call the "Limbic System"? 🧠
Our fears, memories, loves, instincts... Basically, the emotional software of being "human."
Let me try to explain this complex but fascinating system in a thread. 👇
Our fears, memories, loves, instincts... Basically, the emotional software of being "human."
Let me try to explain this complex but fascinating system in a thread. 👇
October 4, 2025 at 5:23 PM
So, what is this thing they call the "Limbic System"? 🧠
Our fears, memories, loves, instincts... Basically, the emotional software of being "human."
Let me try to explain this complex but fascinating system in a thread. 👇
Our fears, memories, loves, instincts... Basically, the emotional software of being "human."
Let me try to explain this complex but fascinating system in a thread. 👇
As you climb, you will lose people. Your success is a mirror of their failure. Your courage is proof of their cowardice. Your growth is an accusation of their stagnation. Climbing is a theology of solitude. The most valuable discoveries are made on the most desolate peaks.
September 29, 2025 at 4:53 PM
As you climb, you will lose people. Your success is a mirror of their failure. Your courage is proof of their cowardice. Your growth is an accusation of their stagnation. Climbing is a theology of solitude. The most valuable discoveries are made on the most desolate peaks.
Landing Page vs. Home Page - Key Differences for SEO & Marketing
open.substack.com/pub/omerfaru...
open.substack.com/pub/omerfaru...
Landing Page vs. Home Page - Key Differences for SEO & Marketing
1.
open.substack.com
September 27, 2025 at 5:10 PM
Landing Page vs. Home Page - Key Differences for SEO & Marketing
open.substack.com/pub/omerfaru...
open.substack.com/pub/omerfaru...
The Definitive Guide to Off-Page SEO: 10 Powerful Backlink Strategies That Actually Work
open.substack.com/pub/omerfaru...
open.substack.com/pub/omerfaru...
The Definitive Guide to Off-Page SEO: 10 Powerful Backlink Strategies That Actually Work
Off-Page SEO and Backlink Strategies: A Comprehensive Guide
open.substack.com
September 27, 2025 at 4:59 PM
The Definitive Guide to Off-Page SEO: 10 Powerful Backlink Strategies That Actually Work
open.substack.com/pub/omerfaru...
open.substack.com/pub/omerfaru...
1/15
Think of a backlink as your website's reputation passport for Google.
🛂 Without quality backlinks, ranking on the first page is nearly impossible.
😮 In this 15-tweet thread, I'm breaking down effective and sustainable backlink tactics. ⬇️ #SEO #Backlinks #DigitalMarketing
Think of a backlink as your website's reputation passport for Google.
🛂 Without quality backlinks, ranking on the first page is nearly impossible.
😮 In this 15-tweet thread, I'm breaking down effective and sustainable backlink tactics. ⬇️ #SEO #Backlinks #DigitalMarketing
September 27, 2025 at 4:26 PM
1/15
Think of a backlink as your website's reputation passport for Google.
🛂 Without quality backlinks, ranking on the first page is nearly impossible.
😮 In this 15-tweet thread, I'm breaking down effective and sustainable backlink tactics. ⬇️ #SEO #Backlinks #DigitalMarketing
Think of a backlink as your website's reputation passport for Google.
🛂 Without quality backlinks, ranking on the first page is nearly impossible.
😮 In this 15-tweet thread, I'm breaking down effective and sustainable backlink tactics. ⬇️ #SEO #Backlinks #DigitalMarketing
1/11
Landing Page vs. Home Page: What's the difference? 🤔
Understanding this distinction is key to converting traffic in marketing & SEO.
Let's break it down in a quick thread. ↓
Landing Page vs. Home Page: What's the difference? 🤔
Understanding this distinction is key to converting traffic in marketing & SEO.
Let's break it down in a quick thread. ↓
September 27, 2025 at 3:01 PM
1/11
Landing Page vs. Home Page: What's the difference? 🤔
Understanding this distinction is key to converting traffic in marketing & SEO.
Let's break it down in a quick thread. ↓
Landing Page vs. Home Page: What's the difference? 🤔
Understanding this distinction is key to converting traffic in marketing & SEO.
Let's break it down in a quick thread. ↓
1/8
Google's removal of the num=100 parameter in Sept 2025 wreaked havoc on 3rd-party tools & GSC data! 🧵
But then you see a sudden "Average Position" improvement in GSC? Don't panic! This is NOT a real ranking increase.
Here's why 👇
Google's removal of the num=100 parameter in Sept 2025 wreaked havoc on 3rd-party tools & GSC data! 🧵
But then you see a sudden "Average Position" improvement in GSC? Don't panic! This is NOT a real ranking increase.
Here's why 👇
September 27, 2025 at 2:59 PM
1/8
Google's removal of the num=100 parameter in Sept 2025 wreaked havoc on 3rd-party tools & GSC data! 🧵
But then you see a sudden "Average Position" improvement in GSC? Don't panic! This is NOT a real ranking increase.
Here's why 👇
Google's removal of the num=100 parameter in Sept 2025 wreaked havoc on 3rd-party tools & GSC data! 🧵
But then you see a sudden "Average Position" improvement in GSC? Don't panic! This is NOT a real ranking increase.
Here's why 👇
Show, Don't Tell: Crafting Compelling Business Narratives
The stale scent of yesterday’s coffee hangs in the air, a familiar companion to the late-hour glow of your screen.
The stale scent of yesterday’s coffee hangs in the air, a familiar companion to the late-hour glow of your screen.
September 25, 2025 at 1:44 PM
Show, Don't Tell: Crafting Compelling Business Narratives
The stale scent of yesterday’s coffee hangs in the air, a familiar companion to the late-hour glow of your screen.
The stale scent of yesterday’s coffee hangs in the air, a familiar companion to the late-hour glow of your screen.
Network = networth =)
Of all the simplistic equations that have been distilled from the complex world of business, few carry the profound, unvarnished truth of the statement:
Of all the simplistic equations that have been distilled from the complex world of business, few carry the profound, unvarnished truth of the statement:
September 24, 2025 at 11:39 PM
Network = networth =)
Of all the simplistic equations that have been distilled from the complex world of business, few carry the profound, unvarnished truth of the statement:
Of all the simplistic equations that have been distilled from the complex world of business, few carry the profound, unvarnished truth of the statement:
This is a process.
Do not compare yourself with anyone.
Everyone’s cycle is different.
In the end, everyone might return to the same point where they once began.
Stay in the flow.
Do not compare yourself with anyone.
Everyone’s cycle is different.
In the end, everyone might return to the same point where they once began.
Stay in the flow.
September 14, 2025 at 12:54 AM
This is a process.
Do not compare yourself with anyone.
Everyone’s cycle is different.
In the end, everyone might return to the same point where they once began.
Stay in the flow.
Do not compare yourself with anyone.
Everyone’s cycle is different.
In the end, everyone might return to the same point where they once began.
Stay in the flow.
Pattern//Breaking
The pursuit of calm is a modern-day crusade. We are inundated with techniques, apps, and mantras designed to lower our heart rate, quiet our minds, and pull us back from the precipice of overwhelm.
The pursuit of calm is a modern-day crusade. We are inundated with techniques, apps, and mantras designed to lower our heart rate, quiet our minds, and pull us back from the precipice of overwhelm.
September 13, 2025 at 7:01 PM
Pattern//Breaking
The pursuit of calm is a modern-day crusade. We are inundated with techniques, apps, and mantras designed to lower our heart rate, quiet our minds, and pull us back from the precipice of overwhelm.
The pursuit of calm is a modern-day crusade. We are inundated with techniques, apps, and mantras designed to lower our heart rate, quiet our minds, and pull us back from the precipice of overwhelm.
Calmness is Also Data
We exist within the grand, silent cathedral of the digital panopticon, a realm where the self has been dissected into a trillion shimmering data points.
We exist within the grand, silent cathedral of the digital panopticon, a realm where the self has been dissected into a trillion shimmering data points.
September 13, 2025 at 4:07 PM
Calmness is Also Data
We exist within the grand, silent cathedral of the digital panopticon, a realm where the self has been dissected into a trillion shimmering data points.
We exist within the grand, silent cathedral of the digital panopticon, a realm where the self has been dissected into a trillion shimmering data points.
The world looks at causes, yet speaks of results. Those who imagine the causes hope to exist in the outcomes.
Already, the mirages seen in the desert of results have driven us to always chase the 'how' of the matter. We neglected to give it a belonging to time.
Already, the mirages seen in the desert of results have driven us to always chase the 'how' of the matter. We neglected to give it a belonging to time.
September 2, 2025 at 9:58 PM
The world looks at causes, yet speaks of results. Those who imagine the causes hope to exist in the outcomes.
Already, the mirages seen in the desert of results have driven us to always chase the 'how' of the matter. We neglected to give it a belonging to time.
Already, the mirages seen in the desert of results have driven us to always chase the 'how' of the matter. We neglected to give it a belonging to time.
You ask what will happen if you remain silent, you ask what will happen if you don't... It's as if by staying silent, energy will have its effect, and by not staying silent, you'll be saying 'eyvallah' to its energy...
August 19, 2025 at 11:03 PM
You ask what will happen if you remain silent, you ask what will happen if you don't... It's as if by staying silent, energy will have its effect, and by not staying silent, you'll be saying 'eyvallah' to its energy...
And everything like a revolution...
Years passing by, left as a regret in the mind and heart... Sentences without an 'and'... Every kind of relationship that fails to complete one another...
Years passing by, left as a regret in the mind and heart... Sentences without an 'and'... Every kind of relationship that fails to complete one another...
August 19, 2025 at 7:29 PM
And everything like a revolution...
Years passing by, left as a regret in the mind and heart... Sentences without an 'and'... Every kind of relationship that fails to complete one another...
Years passing by, left as a regret in the mind and heart... Sentences without an 'and'... Every kind of relationship that fails to complete one another...
And yes, that thing you call the collective, and we, the companions of the inscription, a title that replaces me and my pen, with our zeros and ones...
Writing was to liberate... Writing also meant not repeating oneself...
Writing was to liberate... Writing also meant not repeating oneself...
August 19, 2025 at 7:06 PM
And yes, that thing you call the collective, and we, the companions of the inscription, a title that replaces me and my pen, with our zeros and ones...
Writing was to liberate... Writing also meant not repeating oneself...
Writing was to liberate... Writing also meant not repeating oneself...
I see, I know, and I feel that the dominant ideologies have completely subjugated the view I belong to, along with all its losses. What I desire is not the idea of this same worldview ruling the world—I don’t care if it’s too much.
August 19, 2025 at 7:04 PM
I see, I know, and I feel that the dominant ideologies have completely subjugated the view I belong to, along with all its losses. What I desire is not the idea of this same worldview ruling the world—I don’t care if it’s too much.
I assess things not ecopolitically, but geopolitically...
Not that I have a geopolitical life—if I did, inspired conscience would sink far lower.
Even living by lessons drains my courage to stare into the void of judgment.
Not that I have a geopolitical life—if I did, inspired conscience would sink far lower.
Even living by lessons drains my courage to stare into the void of judgment.
August 19, 2025 at 7:02 PM
I assess things not ecopolitically, but geopolitically...
Not that I have a geopolitical life—if I did, inspired conscience would sink far lower.
Even living by lessons drains my courage to stare into the void of judgment.
Not that I have a geopolitical life—if I did, inspired conscience would sink far lower.
Even living by lessons drains my courage to stare into the void of judgment.
Profit & Purpose: Keeping the Cash Flowing and the Conscience Beating
1/
20 Profits keep a business alive, but social responsibility gives it a heartbeat. With only one, you get a zombie company—walking but lifeless.
1/
20 Profits keep a business alive, but social responsibility gives it a heartbeat. With only one, you get a zombie company—walking but lifeless.
June 24, 2025 at 10:28 PM
Profit & Purpose: Keeping the Cash Flowing and the Conscience Beating
1/
20 Profits keep a business alive, but social responsibility gives it a heartbeat. With only one, you get a zombie company—walking but lifeless.
1/
20 Profits keep a business alive, but social responsibility gives it a heartbeat. With only one, you get a zombie company—walking but lifeless.
Ethics as a Competitive Advantage: Why Legacy Brands Outlast Shortcuts Every Time
1/ Legacy brands outlast shortcuts because trust compounds. Here’s how ethical choices beat growth hacks.👇
1/ Legacy brands outlast shortcuts because trust compounds. Here’s how ethical choices beat growth hacks.👇
June 24, 2025 at 6:59 PM
Ethics as a Competitive Advantage: Why Legacy Brands Outlast Shortcuts Every Time
1/ Legacy brands outlast shortcuts because trust compounds. Here’s how ethical choices beat growth hacks.👇
1/ Legacy brands outlast shortcuts because trust compounds. Here’s how ethical choices beat growth hacks.👇
Entrepreneurship vs. Con Artistry: Integrity Is the Divider
🧵 1/ If you lie for profit, manipulate for power, or cheat for success, you’re not an entrepreneur—you’re a con artist in a suit. Here’s why the difference matters. 👇
🧵 1/ If you lie for profit, manipulate for power, or cheat for success, you’re not an entrepreneur—you’re a con artist in a suit. Here’s why the difference matters. 👇
June 24, 2025 at 4:04 PM
Entrepreneurship vs. Con Artistry: Integrity Is the Divider
🧵 1/ If you lie for profit, manipulate for power, or cheat for success, you’re not an entrepreneur—you’re a con artist in a suit. Here’s why the difference matters. 👇
🧵 1/ If you lie for profit, manipulate for power, or cheat for success, you’re not an entrepreneur—you’re a con artist in a suit. Here’s why the difference matters. 👇