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Salesforce Ben
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SF Ben delivers the largest Salesforce newsletter for the latest trends, expert insights, and career-boosting content. Sign up today!👇

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The Salesforce Spring ‘26 Release is coming soon – and as always, there’s a lot to look forward to. Check out key dates, sandbox info, and tips to help you prepare before the upgrade.

Ben McCarthy shares the details you need to know to stay ahead.

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Salesforce Spring '26 Release Date + Preview Information | Salesforce Ben
Get ready for the Salesforce Spring ’26 Release with key dates, details, and preparation steps to stay ahead.
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November 12, 2025 at 1:14 PM
Think your org is secure? Think again.

Join this webinar as we wrap up Security Month with a deep dive into real misconfigurations, vulnerabilities, and best practices for Salesforce Admins – plus the reveal of our Hack Challenge winners!

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Hands-On With Salesforce Security: Locking Down a Misconfigured Org
What does a vulnerable org look like? How long ago did you plan and set up your security? Does it match the risk profile of your business? If your org were compromised tomorrow, could you say you’d do...
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November 11, 2025 at 2:49 PM
Some have suggested this is the “year of the agents”, but is this really true? Others are noting that there is still some work to be done in this area, meaning “decade of agents” may be more fitting.

Henry takes a look at both sides of the argument.

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Salesforce Says Agents Are Here, OpenAI Says They’re Not – Who’s Right? | Salesforce Ben
Where are we at with AI agents? While Salesforce continually advocate for them, OpenAI paints a different picture.
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November 7, 2025 at 5:46 PM
Think you know everything about Salesforce Flow? Well, this video might show that you don't!

In this bumper video, Tim – the ecosystem's ultimate Flow guy – will run you through the literal A-Z of Salesforce Flow. How many of these terms and tools do you know?

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The A-Z Guide to Salesforce Flow
YouTube video by Salesforce Ben
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November 6, 2025 at 4:41 PM
Salesforce’s Co-Founder, Parker Harris, answered a question many of us have been asking for quite some time – but how should the community react to the response?

Sasha covers what went down at Dreamforce and what this means for Salesforce’s future.

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Parker Harris Says Salesforce Has ‘Lost Its Way’... So Has It? | Salesforce Ben
Parker Harris admits Salesforce has 'lost its way' due to its all-in AI strategy. Can the company balance profit and the Ohana community?
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November 5, 2025 at 4:45 PM
According to reports, IBM is cutting thousands of jobs this quarter as part of an apparent shift in focus toward higher-growth software and services. Some US workers could be affected by the job cuts.

Henry Martin takes a closer look at the news.

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IBM ‘Cuts Thousands of Jobs’, Tech Sector Layoffs Continue | Salesforce Ben
IBM has announced thousands of job cuts, as tech layoffs continue in 2025. Find out what this means as the industry shifts towards AI.
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November 5, 2025 at 1:38 PM
Security threats are rising fast, putting billions of Salesforce records at risk. Join us for Security Month to learn practical tips and stay ahead of attackers.

Peter shares how to sign up and what to expect.

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Why Has Security Become the Hottest Salesforce Skill? Welcome to SF Ben Security Month | Salesforce Ben
Security Month is here! Learn how to protect your Salesforce org, spot threats, and level up your security skills all month long.
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November 4, 2025 at 9:39 AM
The certification debate is one that has echoed around the ecosystem, with some believing they don’t matter and others noting them as essential.

Hamza shares why he believes that Salesforce certifications are a passport for those who don’t have the “invisible benefit”.

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Salesforce Certifications Don’t Prove Mastery But Dismissing Them Proves Something Else | Salesforce Ben
Are Salesforce certifications still worth it? While they may be losing value, dismissing them entirely may be a mistake.
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November 3, 2025 at 3:27 PM
The final week of the Salesforce Flow learning journey is here, and it’s deployment time – but hold off on hitting the ‘Activate’ button!

Join Mariel Domingo as she covers the essential final checks before deploying flows to production.

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Master Salesforce Flow in 90 Days: My Learning Journey | Salesforce Ben
Go on a 90-day Salesforce Flow learning journey! Updated weekly, this diary takes you from the very basics of Flow to advanced automation.
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October 31, 2025 at 1:38 PM
GRAX and CapStorm – both data giants in their own right – have announced their merger under the Ascendx umbrella. This promises to form a well-rounded data management solution for Salesforce.

Sasha Semjonova covers all the details.

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Data Giants GRAX and CapStorm Announce Merger Under Ascendx | Salesforce Ben
Data giants GRAX and CapStorm are set to merge under Ascendx. Find out how the deal will help enterprises meet their data needs.
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October 30, 2025 at 5:05 PM
Salesforce has been issued a class-action lawsuit by two authors who claim the company has used their novels, as well as hundreds of thousands of others, to train its large language model.

Thomas Morgan takes a closer look at the lawsuit.

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#Salesforce
Salesforce Faces Lawsuit from Authors Over AI Training Data | Salesforce Ben
Find out why Salesforce has been issued a class action copyright complaint, and the potential implications of the lawsuit.
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October 21, 2025 at 1:58 PM
If you’re a Salesforce Architect, then you’ll be delighted. Dreamforce ‘25 brought back the Well-Architected program (albeit with a new name).

Andreea Doroftei explores the key architect announcements from this year’s Dreamforce.

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#Salesforce #Dreamforce
Top Architect Announcements from Dreamforce ‘25 | Salesforce Ben
Dreamforce ‘25 brought some exciting updates for Salesforce Architects. Find out more about the next iteration of Well-Architected, and more.
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October 20, 2025 at 1:23 PM
User reports from outage tracking website Downdetector indicate issues in the US-East-1 region, with problems impacting multiple services that depend on AWS infrastructure.

Henry Martin takes a look at what happened.

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#Salesforce
Amazon Web Services Outage: Slack, Asana, Docker, and More Affected | Salesforce Ben
An Amazon Web Services outage has caused widespread disruption for internet services – with Slack, Asana, and Docker all apparently affected.
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October 20, 2025 at 12:57 PM
Dreamforce ‘25 confirmed that Salesforce Admins are at the core of the Agentic Enterprise evolution. Better yet, they’ve got some more powerful tools to work with.

Christine Marshall has more on the must-know announcements from the Admin Keynote.

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7 Unmissable Admin Announcements at Dreamforce '25 | Salesforce Ben
Dreamforce ‘25 brought many exciting announcements for Salesforce Admins. Discover new features, updates, and more in this keynote roundup.
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October 19, 2025 at 11:06 AM
Agentforce 360 – the latest rendition of Agentforce – is built upon Anthropic’s Claude model, making it suitable for regulated industries.

Sasha explains how this consideration opens up the tool for sectors like health, cybersecurity, and more.

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Anthropic’s Claude Now Powers Salesforce’s Agentforce 360 | Salesforce Ben
Learn about how Salesforce's Agentforce 360 is built on Anthropic's Claude, offering secure and reliable AI for regulated sectors.
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October 16, 2025 at 10:16 AM
Things are looking up in the Salesforce partner ecosystem, as this year, growth has reached a rate of 25% YoY.

Sasha covers the facts and figures, including partner distribution, supply and demand, and more.

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Are Specialist Salesforce Consultancies Taking Over the Partner Ecosystem? | Salesforce Ben
The Salesforce partner ecosystem is changing. Discover important market trends for consultants, including an emphasis on specialization.
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October 9, 2025 at 8:54 AM
Salesforce is refusing to pay a ransom demand from a hacker threatening to publish stolen client data following the Salesloft Drift attack, according to reports.

Henry Martin takes a closer look at the details.

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#Salesforce
Salesforce 'Refuses to Pay Ransom’ After Salesloft Drift Hack | Salesforce Ben
Salesforce is refusing to pay a ransom demand from a hacker threatening to publish stolen client data following the Salesloft Drift attack.
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October 8, 2025 at 11:00 AM
New data from Indeed has revealed the top four jobs most likely to be affected by AI-driven restructuring – including shortages, surpluses, and new demands.

Sasha covers the list and explains what’s going on in the Salesforce ecosystem regarding this.

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Software Engineer Roles 'Likely to be Slashed in Tech Sector AI Shift' | Salesforce Ben
AI is reshaping Salesforce careers and tech jobs generally. Learn which roles are being cut and which are benefiting, with Indeed’s insights.
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October 7, 2025 at 2:51 PM
Implementing Salesforce is a decision that will change your business – whether that change is good or bad depends on how it's done. From planning and designing to adoption and training, every step matters.

Tim’s golden rules will help you stay on track.

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10 Golden Rules of Salesforce Implementations for Professionals | Salesforce Ben
Learn 10 golden rules to ensure your Salesforce implementation is successful, stays on track, and delivers real value to your business.
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October 6, 2025 at 12:42 PM
As Salesforce redefines its approach to permissions, admins face a critical transition. Here’s how to ensure that your new model is well-documented, and thoroughly tested.

Caitlin offers a roadmap for migrating from profiles to permission sets.

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An Admin's Guide to Auto-Assigning Permissions Based on User Personas in Salesforce | Salesforce Ben
Salesforce is changing its approach to permissions. Discover how to migrate from profiles to permission sets.
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October 6, 2025 at 10:49 AM
You’ve probably heard of “vibe coding”. Salesforce believes that this approach unlocks new opportunities to build with creativity, speed, and scale.

Henry takes a look at Agentforce Vibes, Salesforce’s new vibe coding offering for the enterprise.

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Salesforce Launches ‘Agentforce Vibes’: New Vibe Coding Tools for Developers | Salesforce Ben
Meet Vibe Codey, Salesforce’s “vibe coding” agent within the new Agentforce Vibes. Explore its capabilities and the impacts for developers.
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October 2, 2025 at 3:21 PM
Demand for Salesforce talent is “back in positive territory” after two years of steep decline. It is up 8% globally, but it might be a little soon to be celebrating just yet.

Henry explains the good news and bad news for Salesforce professionals.

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Global Supply vs. Demand for Salesforce Roles in 2025: What the Numbers Say | Salesforce Ben
The 10K Salesforce Talent Ecosystem Report has been released, with some key insights into the ecosystem and the state of the job market.
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October 1, 2025 at 1:28 PM
Industry leaders will be taking center stage to speak on Salesforce’s hottest topics at Dreamforce next month, and many of these are available for all on Salesforce+.

Ross Collie shares seven that you simply can’t miss out on.

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#Salesforce
7 Must-See Dreamforce '25 Keynotes To Stream at Home | Salesforce Ben
Whether you are attending Dreamforce or watching at home on Salesforce+, make sure to check out these seven must-see keynotes.
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September 30, 2025 at 9:54 AM
Salesforce CEO Marc Benioff explores the impact of AGI on innovation, the workforce, and tech leadership.

Gain valuable perspectives on how AI is shaping the future of business and society.

Watch now: www.youtube.com/watch?v=VShO...

#Salesforce
WHAT Salesforce’s CEO MARC BENIOFF Has to Say About AGIs
YouTube video by Salesforce Ben
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September 17, 2025 at 9:52 AM
Salesforce Record Types are incredibly powerful, but it is crucial that you learn how to use them correctly before you start an implementation project.

Stacy O’Leary’s guide has everything you need to know.

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#Salesforce
Complete Guide to Salesforce Record Types (Updated 2025) | Salesforce Ben
Salesforce Record Types are incredibly powerful and easy to implement, but you need to learn how to use them correctly before you dive in...
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September 8, 2025 at 9:29 AM