Let's talk about wellness brands - and why they especially can benefit from being nature-aligned ⤵️

#EarthOvershootDay has arrived - a reminder that we’re exceeding the planet’s limits.

Businesses aren’t bystanders. With thoughtful sustainability strategies, they can lead systemic change, reduce impact, and build resilience in a resource-constrained world 🌍

#Sustainability

Ever wondered about #BCorp certification? Many brands hesitate because they've heard the wrong things!

Myth #1: it's only for big companies

Truth: businesses of all sizes, including solopreneurs and startups, can certify. It's not about size, it's about how you operate ✨

#businessforgood

Avoid #sustainability pitfalls💡

- embed sustainability holistically; in your ops, supply chains & governance
- build a roadmap that aligns with business goals
- track key metrics
- bring in advisors (like us 👋)
- use annual and impact reports to keep yourself accountable

✨ #responsiblebusiness

So many brands encounter pitfalls in their #sustainability journey. Here are the top mistakes brands often make:

👉 treating sustainability like a marketing campaign
👉 chasing trends without strategy
👉 not measuring what matters
👉 doing it alone
👉 ignoring accountability

Solutions to follow 🤔