Terry Van Horne AKA Webmaster T
@terryvanhorne.bsky.social
Proud Leaf fan & SeoPros Founder living one day at a time doing what I love in the greatest country in the world!
I just don't get why all of a sudden diversifying traffic sources is a big deal! For as long as I've been doing SEO audience discovery has been the difference between losers and winners mainly because SEARCH is always changing and many sites using only search are a MAJOR UPDATE away from BANCRUPTCY!
Emina Demiri-Watson (@eminadw.bsky.social) believes that whether you call it SEO, SXO, or OSO (Organic Search Optimisation), it's not just about Google anymore, it's about showing up wherever your audience searches.
maj.to/4jb8dxf
maj.to/4jb8dxf
November 11, 2025 at 4:46 PM
I just don't get why all of a sudden diversifying traffic sources is a big deal! For as long as I've been doing SEO audience discovery has been the difference between losers and winners mainly because SEARCH is always changing and many sites using only search are a MAJOR UPDATE away from BANCRUPTCY!
I agree w/all of this! In particular statements about AI SERPs becoming more explorative. IMO, this is why agentic AI will not perform as anticipated! The web has always been and always will be about people exploring topics. FOMO will be Agentic AI downfall. ie: did Agentic AI provide the best sites
This post is a banger.
How we got here...Why an LLM marketing correction is inevitable.
searchengineland.com/evolution-of...
How we got here...Why an LLM marketing correction is inevitable.
searchengineland.com/evolution-of...
What is the inevitable evolution of LLMs and search?
Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
searchengineland.com
November 10, 2025 at 3:13 PM
I agree w/all of this! In particular statements about AI SERPs becoming more explorative. IMO, this is why agentic AI will not perform as anticipated! The web has always been and always will be about people exploring topics. FOMO will be Agentic AI downfall. ie: did Agentic AI provide the best sites
What this post says about social media and the web is so true! However it misses the main point which is the algorithms that decide what you see on Social platforms leverage these qualities to the point that it is having a very negative impact on heavy users especially younger users!
The intellectual obesity crisis, really good reflective read on what content we choose to consume.
www.gurwinder.blog/p/the-intell...
www.gurwinder.blog/p/the-intell...
November 7, 2025 at 6:43 PM
What this post says about social media and the web is so true! However it misses the main point which is the algorithms that decide what you see on Social platforms leverage these qualities to the point that it is having a very negative impact on heavy users especially younger users!
Over the moon Blue Jays won last night!!
October 21, 2025 at 5:46 PM
Over the moon Blue Jays won last night!!
Users do not pay for things they DON'T VALUE! This is what many SEOs who tout the future of AI fail to understand. People who do not get or NEED a positive productivity gain from AI will never pay!
Also the same SEOs think everyone is lazy and wants an agentic web... IMO, another major flop also!
Also the same SEOs think everyone is lazy and wants an agentic web... IMO, another major flop also!
October 20, 2025 at 4:17 PM
Users do not pay for things they DON'T VALUE! This is what many SEOs who tout the future of AI fail to understand. People who do not get or NEED a positive productivity gain from AI will never pay!
Also the same SEOs think everyone is lazy and wants an agentic web... IMO, another major flop also!
Also the same SEOs think everyone is lazy and wants an agentic web... IMO, another major flop also!
Reposted by Terry Van Horne AKA Webmaster T
Love this piece about knowledge graphs and ecommerce by @gfiorelli1.bsky.social, except that he slandered me: I, too, love dioramas and beautiful minis. www.iloveseo.net/transforming...
How to Create an Intelligent Store: Transforming E-commerce with Knowledge Graphs, Search Intelligence, and AI Agents
Explore Ecommerce Agentic Search and its real-world applications in niche markets like tabletop miniature painting.
www.iloveseo.net
October 16, 2025 at 9:28 PM
Love this piece about knowledge graphs and ecommerce by @gfiorelli1.bsky.social, except that he slandered me: I, too, love dioramas and beautiful minis. www.iloveseo.net/transforming...
After HCU there is a good argument for the same being true for focusing on a topic for a website. There are also clues in the Google leaked doc where there is clear indication the original topic of a site is tracked.
IMO, Narrow focus with high level of expertise is a key to a website's success!
IMO, Narrow focus with high level of expertise is a key to a website's success!
Ed Ziubrzynski explains that authority comes from focusing on a topic. When you examine an author's profile, you ideally want it to be dedicated to one or two particular subject areas.
maj.to/4jfLBfi
maj.to/4jfLBfi
October 17, 2025 at 3:41 PM
After HCU there is a good argument for the same being true for focusing on a topic for a website. There are also clues in the Google leaked doc where there is clear indication the original topic of a site is tracked.
IMO, Narrow focus with high level of expertise is a key to a website's success!
IMO, Narrow focus with high level of expertise is a key to a website's success!
I don't believe this post just relates to news and Publishers!
IMO, the challenges AI provides varies from one type of site to another, however, the way you manage AI challenges and "make your site pay" is usually the same for every site.
This is a must read for SEOs
IMO, the challenges AI provides varies from one type of site to another, however, the way you manage AI challenges and "make your site pay" is usually the same for every site.
This is a must read for SEOs
Publishers rethink SEO in the age of AI overviews - featuring several quotes from yours truly:
digitalcontentnext.org/blog/2025/10...
digitalcontentnext.org/blog/2025/10...
Publishers rethink SEO in the age of AI overviews
Whether it’s the rise of LLM search queries, AI overviews or the black-box operations of features like Discover, search and SEO is undergoing a
digitalcontentnext.org
October 16, 2025 at 4:56 PM
I don't believe this post just relates to news and Publishers!
IMO, the challenges AI provides varies from one type of site to another, however, the way you manage AI challenges and "make your site pay" is usually the same for every site.
This is a must read for SEOs
IMO, the challenges AI provides varies from one type of site to another, however, the way you manage AI challenges and "make your site pay" is usually the same for every site.
This is a must read for SEOs
Awesome post by Ian! My experience w/OpenAI collecting entities/embeddings has been excellent. I'd do the GSC, rankings etc. in Screaming Frog as I always found having all the data in a single DB a huge value. I hate Google sheets and believe that exposes your data to prying eyes of the Gorg!
AI can't do content audits, OK? You CAN build a pretty nifty assistant, though, that helps you do audits better. I built one using Claude, ScreamingFrog, Zapier, and Google Sheets. You can read how (and how AI drives me nuts) here: www.ianlurie.com/content/audi...
How to: Audit existing content using ScreamingFrog and AI
You can’t build an AI content auditor. You can build an AI content audit assistant that analyzes your site’s existing content, traffic data, and crawl data for opportunities. I’ll show you how I do it...
www.ianlurie.com
October 15, 2025 at 9:20 PM
Awesome post by Ian! My experience w/OpenAI collecting entities/embeddings has been excellent. I'd do the GSC, rankings etc. in Screaming Frog as I always found having all the data in a single DB a huge value. I hate Google sheets and believe that exposes your data to prying eyes of the Gorg!
I worked in SEO through the Internet Bubble this blurb by Sam Altman was often heard:
"it's also unprecedented for companies to be growing revenue this fast."
Consider this fact:
OpenAI's revenue is growing quickly, but it has never turned a profit.
Sounds familiar!
www.bbc.com/news/article...
"it's also unprecedented for companies to be growing revenue this fast."
Consider this fact:
OpenAI's revenue is growing quickly, but it has never turned a profit.
Sounds familiar!
www.bbc.com/news/article...
A tangled web of deals stokes AI bubble fears in Silicon Valley
Some are worried that the rapid rise in the value of AI tech companies may be a bubble waiting to burst.
www.bbc.com
October 13, 2025 at 2:07 PM
I worked in SEO through the Internet Bubble this blurb by Sam Altman was often heard:
"it's also unprecedented for companies to be growing revenue this fast."
Consider this fact:
OpenAI's revenue is growing quickly, but it has never turned a profit.
Sounds familiar!
www.bbc.com/news/article...
"it's also unprecedented for companies to be growing revenue this fast."
Consider this fact:
OpenAI's revenue is growing quickly, but it has never turned a profit.
Sounds familiar!
www.bbc.com/news/article...
The craziest part of Trumps tariffs is that if housing starts go back to normal the only way to meet the lumber demands is to cut down the trees in US National Parks because Ca. lumber producers are being put out of business by ridiculous tariff rates & substantial increase in US housing costs!
October 10, 2025 at 8:03 PM
The craziest part of Trumps tariffs is that if housing starts go back to normal the only way to meet the lumber demands is to cut down the trees in US National Parks because Ca. lumber producers are being put out of business by ridiculous tariff rates & substantial increase in US housing costs!
Sad to hear a legend has passed! John Lodge of Moody Blues... Yes I was a hippie! open.spotify.com/playlist/50k...
Spotify – Web Player
open.spotify.com
October 10, 2025 at 2:37 PM
Sad to hear a legend has passed! John Lodge of Moody Blues... Yes I was a hippie! open.spotify.com/playlist/50k...
Intrigued by:
1. Fair, non-discriminatory ranking and greater transparency around how results surface, including limits on self-preferencing.
2. Publisher controls over how content is used in AI outputs and summaries.
HCU could be argued to discriminate against SOME sites where ad size & location
1. Fair, non-discriminatory ranking and greater transparency around how results surface, including limits on self-preferencing.
2. Publisher controls over how content is used in AI outputs and summaries.
HCU could be argued to discriminate against SOME sites where ad size & location
UK takes a swing: www.searchengineworld.com/uks-competit...
UK’s Competition and Markets Authority (CMA) Designate Google as having Strategic Market Status
UK targets Google Search Power Today the UK Competition and Markets Authority (CMA) formally designated Google with Strategic Market Status in general search an
www.searchengineworld.com
October 10, 2025 at 1:08 PM
Intrigued by:
1. Fair, non-discriminatory ranking and greater transparency around how results surface, including limits on self-preferencing.
2. Publisher controls over how content is used in AI outputs and summaries.
HCU could be argued to discriminate against SOME sites where ad size & location
1. Fair, non-discriminatory ranking and greater transparency around how results surface, including limits on self-preferencing.
2. Publisher controls over how content is used in AI outputs and summaries.
HCU could be argued to discriminate against SOME sites where ad size & location
Re: query fan-out (the newest AI topic) & it occurs to me that SEOs should have been already doing what is being touted as new. If you were optimizing for "passage indexing" & were paying attention to guidance that topical content should FULLY COVER a topic in one page. You got fan-out covered!
September 8, 2025 at 3:05 PM
Re: query fan-out (the newest AI topic) & it occurs to me that SEOs should have been already doing what is being touted as new. If you were optimizing for "passage indexing" & were paying attention to guidance that topical content should FULLY COVER a topic in one page. You got fan-out covered!
Not only is it overrated it is actually a 20+ year old SEO/Web Development technique! It is hilarious that almost every supposedly "new" GEO/AEO technique is just an old SEO technique dressed up as new w/a shitty new name often stolen from another computing discipline.
SEO “Chunk Optimization” is Overrated - via @ahrefs.bsky.social #seo
SEO “Chunk Optimization” is Overrated
"Chunk optimization" is the latest shiny object in SEO, but it’s not the shortcut to visibility in AI search that many think it is.
ahrefs.com
September 8, 2025 at 2:34 PM
Not only is it overrated it is actually a 20+ year old SEO/Web Development technique! It is hilarious that almost every supposedly "new" GEO/AEO technique is just an old SEO technique dressed up as new w/a shitty new name often stolen from another computing discipline.
Sad to hear the passing of @alanbleiweiss.bsky.social an old friend of the Dojo and myself. Alan was a solid guy who was always available to share his knowledge and expertise. I know he'll be missed by many!
September 5, 2025 at 3:30 PM
Sad to hear the passing of @alanbleiweiss.bsky.social an old friend of the Dojo and myself. Alan was a solid guy who was always available to share his knowledge and expertise. I know he'll be missed by many!
Mail box full of pitches for GEO apparently "the future of SEO" from a bunch of SEO pretenders.
Been doing this "thing of ours" before it had a name & I've never seen this volume of PURE CONJECTURE stated as FACT.
Remember the guys implementing AI admit they do not have clue 1 how it works...
Been doing this "thing of ours" before it had a name & I've never seen this volume of PURE CONJECTURE stated as FACT.
Remember the guys implementing AI admit they do not have clue 1 how it works...
August 15, 2025 at 1:51 PM
Mail box full of pitches for GEO apparently "the future of SEO" from a bunch of SEO pretenders.
Been doing this "thing of ours" before it had a name & I've never seen this volume of PURE CONJECTURE stated as FACT.
Remember the guys implementing AI admit they do not have clue 1 how it works...
Been doing this "thing of ours" before it had a name & I've never seen this volume of PURE CONJECTURE stated as FACT.
Remember the guys implementing AI admit they do not have clue 1 how it works...
Came across this fairly new venture by one of my favorite people I met at an SEO conference. Well written and thought out!
This week in Midlife Nomads, we’re talking moving forward:
✨Soaking up the energy of Edinburgh Fringe
✨ Why remote work’s rollback is hitting women hardest
✨ How “going independent” could be your best career move
✨ And a small list that can help reignite your confidence
#nomadlife
✨Soaking up the energy of Edinburgh Fringe
✨ Why remote work’s rollback is hitting women hardest
✨ How “going independent” could be your best career move
✨ And a small list that can help reignite your confidence
#nomadlife
Don't Miss Your Cue to Take the Next Step
This week in Midlife Nomads: why remote work’s rollback is hitting women hardest, how “going independent” could be your best career move, and a small list that can help reignite your confidence.
www.midlifenomads.com
August 14, 2025 at 1:59 PM
Came across this fairly new venture by one of my favorite people I met at an SEO conference. Well written and thought out!
This interview is discussing the uncontrollability of AI. Given the Google quest for $'s at any cost I fear this will not end well!
www.youtube.com/watch?v=9ILr...
www.youtube.com/watch?v=9ILr...
Tristan Harris on Runaway A.I. | Real Time with Bill Maher (HBO)
YouTube video by Real Time with Bill Maher
www.youtube.com
August 14, 2025 at 1:46 PM
This interview is discussing the uncontrollability of AI. Given the Google quest for $'s at any cost I fear this will not end well!
www.youtube.com/watch?v=9ILr...
www.youtube.com/watch?v=9ILr...
AI is subsidized by everyone but the fcks stealing content!
"Meanwhile, Monitoring Analytics, the independent market watchdog for the mid-Atlantic grid, produced research in June showing that 70% — or $9.3 billion — of last year's increased electricity cost was the result of data center demand."
"Meanwhile, Monitoring Analytics, the independent market watchdog for the mid-Atlantic grid, produced research in June showing that 70% — or $9.3 billion — of last year's increased electricity cost was the result of data center demand."
August 9, 2025 at 3:16 PM
AI is subsidized by everyone but the fcks stealing content!
"Meanwhile, Monitoring Analytics, the independent market watchdog for the mid-Atlantic grid, produced research in June showing that 70% — or $9.3 billion — of last year's increased electricity cost was the result of data center demand."
"Meanwhile, Monitoring Analytics, the independent market watchdog for the mid-Atlantic grid, produced research in June showing that 70% — or $9.3 billion — of last year's increased electricity cost was the result of data center demand."
Same here but SEOs don't get good or nice things cause they tend to break them! However, seeing Donna is involved some consideration for the mindless unwashed masses has been built into it. :-)
I love this. I hope it takes off.
The web isn't dead. It's just been quietly waiting for someone to light a match.
Webring Studio is now live - and like any newborn, it’s a little squishy and full of potential.
Be one of the first to shape it.
👉 webringstudio.com/we-are-live-...
#indieweb #webrings #bringbacktheweb #webdesign
Webring Studio is now live - and like any newborn, it’s a little squishy and full of potential.
Be one of the first to shape it.
👉 webringstudio.com/we-are-live-...
#indieweb #webrings #bringbacktheweb #webdesign
July 16, 2025 at 1:49 PM
Same here but SEOs don't get good or nice things cause they tend to break them! However, seeing Donna is involved some consideration for the mindless unwashed masses has been built into it. :-)
To say this is overdue is a gross under-statement! US should be even bigger, however, the GRIFTER POTUS has likely already been compensated to stop it... like the way he extorted Ca. gov't to drop the Digital Tax Act to benefit the Google's and other Internet exploiters of the world!
Google's AI Overviews hit by EU antitrust complaint from independent publishers www.reuters.com/legal/litiga...
Exclusive: Google's AI Overviews hit by EU antitrust complaint from independent publishers
Alphabet's Google has been hit by an EU antitrust complaint over its AI Overviews from a group of independent publishers, which has also asked for an interim measure to prevent allegedly irreparable harm to them, according to a document seen by Reuters.
www.reuters.com
July 4, 2025 at 3:38 PM
To say this is overdue is a gross under-statement! US should be even bigger, however, the GRIFTER POTUS has likely already been compensated to stop it... like the way he extorted Ca. gov't to drop the Digital Tax Act to benefit the Google's and other Internet exploiters of the world!
A genius died today! Some of the "tracks of my life" were written by Brian Wilson and Beach Boys!
open.spotify.com/playlist/0NB...
open.spotify.com/playlist/0NB...
Beach Boys
Playlist · Webmaster T · 19 items
open.spotify.com
June 11, 2025 at 10:57 PM
A genius died today! Some of the "tracks of my life" were written by Brian Wilson and Beach Boys!
open.spotify.com/playlist/0NB...
open.spotify.com/playlist/0NB...
1 of the many ways Google inflates searches w/ BS! All in the name of putting one over on the morons on Wall street. cuz that's all these IDIOTS really look at... that & gap between them and M$ on Cloud services and AI.
When people are questioning an increase in Google searches year over year...
June 11, 2025 at 10:48 PM
1 of the many ways Google inflates searches w/ BS! All in the name of putting one over on the morons on Wall street. cuz that's all these IDIOTS really look at... that & gap between them and M$ on Cloud services and AI.
Great points in this post! However, even client education required to lead clients has become more complex. Lack of TRUSTED tools and/or data to determine opportunity, result longevity and measure effectiveness in order to gain the trust of clients is an issue.
Sure, let’s just keep doing keyword audits. I’m sure that’ll help when your content doesn’t even show up in AI answers.
SEO got complex. Fast.
Execs didn’t notice — maybe because you didn’t tell them.
Rant incoming → duaneforresterdecodes.substack.com/p/theyre-not...
SEO got complex. Fast.
Execs didn’t notice — maybe because you didn’t tell them.
Rant incoming → duaneforresterdecodes.substack.com/p/theyre-not...
They’re Not Listening? Maybe You’re Not Leading.
Is it the Execs, or is it you?
duaneforresterdecodes.substack.com
June 2, 2025 at 2:48 PM
Great points in this post! However, even client education required to lead clients has become more complex. Lack of TRUSTED tools and/or data to determine opportunity, result longevity and measure effectiveness in order to gain the trust of clients is an issue.