Advertising & Media Psychology Research Group (U of Vienna)
@adme-uvienna.bsky.social
140 followers 200 following 33 posts
Department of Communication | University of Vienna Advertising | Health Communication | Environmental Communication | Political Communication | Digital Media & Well-Being | Digital Hate Home @ https://advertisingresearch.univie.ac.at/
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adme-uvienna.bsky.social
📢Publication📢

@sofievranken.bsky.social, @jarakankova.bsky.social, Jörg Matthes reviewed experiments on virtual influencers, noting that extant research focuses primarily on disclosure effects within marketing framings without fully capturing their real persuasive impact.

👉🏼 doi.org/10.1016/j.te...
adme-uvienna.bsky.social
🚨 Job Opening 🚨

We're hiring a new postdoc and look forward to welcoming new personalities to our team!

📅 Contract planned Dec 1, 2025-Nov 30, 2029
🥼 40h/week (100%)
⏰ Application Deadline: Oct 20, 2025

More info, incl application modalities
👉🏼 jobs.univie.ac.at/job/Universi...
University Assistant Postdoc at the Department of Communication
University Assistant Postdoc at the Department of Communication
jobs.univie.ac.at
adme-uvienna.bsky.social
📢Publication📢

@sofievranken.bsky.social (w/ @kathbeullens.bsky.social & Femke Geusens) exposed young adults to negative alcohol portrayals on SM, which led to less favorable drinking attitudes but no change in outcome expectations. Conversely, positive pics had no impact.

👉🏼 doi.org/10.1080/1041...
adme-uvienna.bsky.social
As always, big shout-out to those hidden under et al.: @kevinkoban.bsky.social, Stephanie Bührer, @kirchtho.bsky.social, @phweiss.bsky.social, Maryam Khaleghipour, Melanie Saumer, & @rinatmeerson.bsky.social ✨✨✨
adme-uvienna.bsky.social
📢Publication📢

Serving as the foundation of the @erc.europa.eu-funded #DIGIHATE project, Jörg Matthes et al. conducted a large-scope umbrella review (review of reviews) of the field of "digital hate" research, noting crucial trends & challenges across numerous constructs.

👉🏼 doi.org/10.1177/0093...
adme-uvienna.bsky.social
📢 Publication 📢

@sofievranken.bsky.social, Alice Binder, & Jörg Matthes show that the presence of relative harm claims in persuasive influencer messaging about e-cigarettes leads to lower negative health beliefs. Commonly issued warning labels had no impact.

👉🏼 doi.org/10.2196/70542
Reposted by Advertising & Media Psychology Research Group (U of Vienna)
lenafrescamente.bsky.social
Very insightful talk also by Maryam Khaleghipour from the @erc.europa.eu project digithate (with @kevinkoban.bsky.social and Jörg Matthes ) - showing how sholars in 4 European countries (🇦🇹🇫🇷🇭🇺🇸🇪) experience hate against them and what they would want from the public and other bystanders.
The reaearcher, a young woman with hijab, stands in front of the whiteboard, a screen in the background shows the first slide of her talk.
adme-uvienna.bsky.social
👨🏼‍🔬 Conference Time 👩🏼‍🔬

San Francisco is calling! Team AdMe is ready for this year's #AEJMC2025 to present & discuss our colleagues' and our research on

- gen AI & artificial influencers
- digital hate
- eco-anxiety
- political microtargeting

See you around! 🥳🥳🥳
adme-uvienna.bsky.social
📢 Publication 📢

@sofievranken.bsky.social et al. content-analyzed #smokefree intervention messages by Belgian adolescents, finding a focus on vaping, reliance on negative outcome expectations and descriptive norms, & use of basic heuristic cues for message appeal.

👉🏼 doi.org/10.1016/j.so...
adme-uvienna.bsky.social
📢 Publication 📢

@kathrinkarsay.bsky.social, Marina F. Thomas, & Jörg Matthes tested if exposure to athletic or hypermuscular fitspiration content can affect women's body satisfaction, related intentions, & norms, finding only very limited effects of fitspiration imagery.

👉🏼 doi.org/10.1037/ppm0...
adme-uvienna.bsky.social
🏆 Awards 🏆

At #ica25, we also celebrated our AdMe alumni!

Former member @rutakaskeleviciute.bsky.social (now @ifkw.bsky.social) received the Kyoon Hur Dissertation Award by the Mass Communication Division.

Congratulations, Ruta! 🥳🥳🥳
adme-uvienna.bsky.social
📢Publication📢

Anne Reinhardt et al (incl Jörg Matthes) tested in an online experiment across Austria, Denmark, France, & Serbia whether ppl would ask AI for health info (vs. doctors or friends), showing they do so over friends for benign-yet-stigmatized health conditions.

👉🏼 doi.org/10.1016/j.ch...
Reposted by Advertising & Media Psychology Research Group (U of Vienna)
kevinkoban.bsky.social
Well, that was quite a lot of fun!

Much honored to be amongst such great scholars, colleagues, and friends...and, apparently, not only considered award-worthy but also (genuinely?) applauded for an awful opening pun 🌟🎉😅

Thanks to everyone (including my very kind photographers)!
adme-uvienna.bsky.social
It's been an intense few days at #ica25 ... in many regards!

Thanks a lot to the organizers and to all speakers, colleagues, old and new friends who, together, made it so special (again)!

Safe travels to everyone! See y'all next year in Cape Town!
adme-uvienna.bsky.social
👩‍🔬 ICA Time 👨‍🔬

Here we go! Day 4 of #ica25 talks is about to start, and we're closing our very own program with @ngquynhgiao.bsky.social
talking about discursive consequences of frequently witnessing social media hostility.
adme-uvienna.bsky.social
👩‍🔬ICA Time👨‍🔬

Day 3 at #ica25 is up, with us presenting on

- digital hate victimization of academics
- bystander intervention
- youths' gen AI use
- digital disconnection
- environmental & health influencers
- strategic mainstreaming
- greenwashing
- visual attention to online incivility/intolerance
adme-uvienna.bsky.social
👨‍🔬 ICA Time 👩‍🔬

Good morning everyone! Day 2 of #ica25 talks is coming along pretty hot, so we're attempting to deliver particularly cool insights today about

- security-related news consumption
- digital hate interventions
- social media mental healthfluencers
adme-uvienna.bsky.social
👩‍🔬 ICA Time 👨‍🔬

Howdy! We're excited for Day 1 of #ica25 talks, including some from us about

- global publishing
- digital hate perpetrators & annotation
- anti-smoking campaigns
- dating anxiety
- bystander responses toward online sexism & homophobia
- generative AI literacy
adme-uvienna.bsky.social
📢 Publication 📢

Melanie Saumer, @kevinkoban.bsky.social, & Jörg Matthes experimentally tested how social media users experience impolite, uncivil, and intolerant commentary directed at a female science communicator with varying ethnic & LGBTQIA+ identity cues.

👉🏼 doi.org/10.1177/1461...
adme-uvienna.bsky.social
📢 Publication 📢

Jörg Matthes et al. examined among US & Indonesian youth how exposure to online hostility, depending on prior victimization & online social support, relates to willingness to engage & avoid online discussions, as well as to intervene against hostile comms.

👉🏼 doi.org/10.1016/j.ch...
adme-uvienna.bsky.social
⏰Call for Papers⏰

Jörg Matthes, @terryflew.bsky.social (U Sydney), & Jingyuan Shi (Hong Kong Baptist U) edit a special issue on "Trust in Generative AI: Foundations, Drivers, & Implications" for the Journal of Broadcasting & Electronic Media.

Very excited for submissions!

👉🏼 tinyurl.com/ab5zkdk3
tinyurl.com
adme-uvienna.bsky.social
📢 New Pub 📢

Originating from a classroom project & now @cyberpsy.bsky.social, Melanie Saumer, Ariadne Neureiter, Édua M. Varga, Veronika Gataric, Chelsea Y. Liu, & Jörg Matthes examine the persuasiveness of health content presented by human vs 2 kinds of CGI influencers.

👉🏼 doi.org/10.5817/CP20...
adme-uvienna.bsky.social
📢 New Publication 📢

@rinatmeerson.bsky.social, @kevinkoban.bsky.social, Jörg Matthes review bystander research on content moderation, highlighting theoretical heterogeneity, a focus on cognitions, & lacking attention to content, moderation, context, & individual features.

👉 doi.org/10.1080/1369...
adme-uvienna.bsky.social
📢 New Publication 📢

Contrary to popular claims of desensitization, @rinatmeerson.bsky.social, @kevinkoban.bsky.social, & Jörg Matthes found that frequent exposure to digital hate is linked over time to greater feelings of personal responsibility to intervene against it.

👉 doi.org/10.1093/jcmc...