Alan Newman
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alannewman.bsky.social
Alan Newman
@alannewman.bsky.social
Freelance Bubble. Indie Hacker.
Family guy, tennis, books, hang with g/f, music & good friends. Brighton, UK

www.orzoblue.com - Certified Bubble Freelancer
maqoro.com - email to invoice
counterloop.io - dealing with sales objections
I will be putting together the MVP for maqoro.com over the next couple of weeks.

Once it is up and running, would you be interested in a using it for free for 3 months in return for feedback?

#buildinpublic #saas #indiehacker #indedev
September 10, 2025 at 10:55 AM
One of my long tail articles on maqoro.com has been referenced in the AI Overview search results.

I've not done anything special, but I have made sure the front matter for each piece is consistent, and I have also included a schema on each page.

#buildinpublic #saas #seo #indiehacker
August 19, 2025 at 10:24 AM
Visibility in Google for maqoro.com continues to rise as more of my content surfaces in search results.

Still nothing above page 5, but really great progress.

- Search phrases now 77 up from 31 last week.
- Search appearances now 132 up from 29 last week.

#buildinpublic #indiehacker #saas
August 18, 2025 at 11:16 AM
Building Boring in Public.

The moat isn’t your tech.

The moat is owning the messy, unsexy parts of a workflow that people need solved.

If your product frees up time, they’ll find budget for it

Solve problems people *need* to pay for, not to *want* to pay for.

#buildinpublic #saas #indiehackers
August 15, 2025 at 11:36 AM
74 pages indexed and another ~20 currently being assessed by Google.

The content is growing and we now have 50 search phrases surfacing Maqoro.com in search results.

Two Pillars done, 3 more to go in my initial content build.

Building content before the app.

#buildinpublic #saas #indiedev
August 14, 2025 at 9:29 AM
I've been continuing to build up the content for Maqoro.com this week.

I've completed Pillars 1 & 2. Each have 5-6 topic clusters and about 65 pages of content.

It's starting to show up in search. Pretty low rankings but it is starting to take hold.

I am pleased!

#buildinpublic #indiedev
August 12, 2025 at 9:16 AM
Using Claude Code to build @getmaqoro site.

Background: VB → Java → now want Node.js/Next.js but don't know JS syntax.

CC bridges this perfectly.

Pro tip: Use PROJECT_CONTEXT.md to:
- Track progress
- Maintain context between sessions

Essential for staying on track.

#buildinpublic #indiedev
August 7, 2025 at 1:18 PM
My office for the week.

#buildinpublic #indydev
August 4, 2025 at 3:51 PM
📊 6 days of SEO data: 144% growth, 16 queries ranking

Key insight: People search VERY specifically:

- "manual invoicing" (5 impressions)
- "invoice processing errors" (26 impressions)

Now breaking down content into topic clusters. More surface area = more entry points.

#buildinpublic
August 1, 2025 at 11:20 AM
Building maqoro.com primarily for myself.

I need invoice automation for my freelance work. If 10 others find it useful, it pays for itself.

Goals:
- 10 users > pays for itself
- 100 users > worth regular time
- 200 users > covers monthly expenses

Just solving my own problem.

#BuildInPublic
July 31, 2025 at 11:44 AM
Part of my maqoro.com validation is search performance - to measure latent demand.

Just launched 2 content pillars and after 1 week:

- 77 impressions (from zero)
- Top phrase: "Invoice processing errors"
- PR: 54-77

Plot twist: People literally search for problems Maqoro solves 🤯
#buildinpublic
July 29, 2025 at 9:22 AM
Invoice tracking = business success:

📊 Cash Flow: See what's outstanding
👥 Client Insights: Identify top clients
📋 Tax Compliance: Quick doc access
💡 Financial Planning: Data-driven decisions

Don't let disorganised invoices hold you back.

maqoro.com

#Freelance #buildinpublic
July 25, 2025 at 12:50 PM
Why invoice management matters for freelancers:

💰 Disorganised = unpredictable income
⏰ Manual processing steals billable hours
🏆 Streamlined = better reputation

Most freelancers spend 200+ hours annually on invoice admin.

Time to automate: maqoro.com

#buildinpublic #freelancer
July 21, 2025 at 12:52 PM
Manual vs Automated Invoice Processing:

📊 MANUAL:
- 7-14 days to payment
- 3-5% errors
- $15-25 per invoice

📊 AUTOMATED:
- 1-3 days to payment
- <0.5% errors
- $2-5 per invoice

Automation is 5x cheaper and 10x more accurate.

maqoro.com

#indiehacker #buildinpublic
July 18, 2025 at 9:45 AM
The hidden cost of manual invoice processing:

💸 Hours on data entry
💸 Could be billing instead
💸 Costly mistakes
💸 Admin burden causes burnout
💸 Process breaks as you grow

These costs multiply as you grow.

Automation becomes essential. maqoro.com gets you there faster.

#freelancer #buildinpublic
July 16, 2025 at 10:20 AM
Building maqoro.com raised a question:

Should I add expense receipt processing too?
Or stay laser-focused on just invoice automation?

- The product person in me says: focus
- The freelancer in me says: I need both

What do you think? Reply below 👇

#buildinpublic #indiehackers #apautomation
June 13, 2025 at 10:48 AM
Maqoro.com is intentionally simple:

✅ Marketing: Next.js + ShadCn (clean, fast)
✅ Core: Bubble (clean, fast updates)
✅ Direct Xero API integration
✅ Email integration though Oauth

No over-engineering. No bloat.
Email → Xero. Done.

Built by & for freelancers

#buildinpublic #indiehackers
June 12, 2025 at 12:21 PM
Fellow #Xero users:

Love the software, hate the manual invoice entry?

Maqoro.com plugs directly into your existing Xero setup:
- Uses OAuth (secure, no passwords stored)
- Maintains your category rules
- Just automates the data entry part

Your workflow, amplified.

#buildinpublic #indiehackers
June 11, 2025 at 10:09 AM
Current invoice automation tools:

- Enterprise solutions: $50-100/month ❌
- Complex setup: 2-3 hours ❌
- Features you don't need: Unlimited ❌

Maqoro:
✅ $9-$19/month
✅ 5-minute setup
✅ Does one thing perfectly

Join the waitlist: maqoro.com

#buildinpublic #indiehacker #bookkeeping
June 10, 2025 at 2:20 PM
Started with n8n workflows for my own invoices:
- IMAP email monitoring
- PDF text extraction
- Xero API calls
- Error notifications

I realised the need for a simple, hosted solution.

That's maqoro.com. No-code complexity, productised.

#indiehacker #buildinpublic #bookkeeping #invoiceautomation
June 4, 2025 at 9:28 AM
What Maqoro does in 3 steps:

1️⃣ Connect your email + Xero (one-time setup)
2️⃣ Invoices arrive → automatically processed
3️⃣ Review + approve in dashboard

That's it. No more manual data entry.

Built by freelancers for freelancers.

Waitlist: maqoro.com

#buildinpublic #indiehackers
May 30, 2025 at 9:16 AM
This is my face every VAT deadline 😤

Before Maqoro: 8 hours of invoice hell
After Maqoro: 2 hours, done ✅

maqoro.com

#invoiceautomation #buildinpublic #freelancer #indiehacker
May 27, 2025 at 9:05 AM
🛠️ Building maqoro.com with modern tools:

📧 Prototyping in n8n
📄 PDF/receipt processing
🔗 Direct Xero integration
🫧 SaaS built in Bubble/NodeJS
⚛️ Marketing site in Next.js

From personal automation → SaaS for freelancers

#IndieHacker #BuildInPublic #InvoiceAutomation #NoCode
May 26, 2025 at 9:49 AM
Building Maqoro: Email-to-Xero invoice automation for freelancers

After spending a full day on quarterly VAT returns, I built an n8n pipeline cutting it to 2 hours. I'm now turning it into a SaaS for solopreneurs who want to save time.

Waitlist: www.maqoro.com

#Freelancer #SaaS #BuildInPublic
May 23, 2025 at 11:22 AM