Analytics Playbook
@analyticsplaybook.bsky.social
We build marketing courses, workshops, and resources to help you grow in your career.
Sammy breaks down all this (and more) in our full write-up 👇
buff.ly/8qZNVQi
buff.ly/8qZNVQi
Can You Use Competitor Brand Names in Google Ads? And Is It Even A Good Idea? | KP Playbook
Learn when you can, and when you should, use competitor brand names in your Google Ad copy and keyword bids. Also get some pro tips on the best way to incorporate competitor keywords into your Google…
kpplaybook.com
July 24, 2025 at 3:52 PM
Sammy breaks down all this (and more) in our full write-up 👇
buff.ly/8qZNVQi
buff.ly/8qZNVQi
🚫 Turn OFF automatically created ad assets.
Google might pull your competitor’s name from your landing page—and put it in your ad.
That = fast track to disapproval.
Google might pull your competitor’s name from your landing page—and put it in your ad.
That = fast track to disapproval.
July 24, 2025 at 3:52 PM
🚫 Turn OFF automatically created ad assets.
Google might pull your competitor’s name from your landing page—and put it in your ad.
That = fast track to disapproval.
Google might pull your competitor’s name from your landing page—and put it in your ad.
That = fast track to disapproval.
📄 Use a comparison landing page.
This helps increase relevance and gives you space to show why you're the better choice.
This helps increase relevance and gives you space to show why you're the better choice.
July 24, 2025 at 3:52 PM
📄 Use a comparison landing page.
This helps increase relevance and gives you space to show why you're the better choice.
This helps increase relevance and gives you space to show why you're the better choice.
✅ Set up a separate campaign for competitor keywords.
This gives you better control over spend + tracking—and avoids messing up your other campaigns.
This gives you better control over spend + tracking—and avoids messing up your other campaigns.
July 24, 2025 at 3:52 PM
✅ Set up a separate campaign for competitor keywords.
This gives you better control over spend + tracking—and avoids messing up your other campaigns.
This gives you better control over spend + tracking—and avoids messing up your other campaigns.
⚠️ But the second they do? That ad is gone.
If you sell products from other brands, good news: you can use their trademarked names too — no permission form needed anymore.
Check out this flowchart from Sammy👇. It breaks it all down visually.
If you sell products from other brands, good news: you can use their trademarked names too — no permission form needed anymore.
Check out this flowchart from Sammy👇. It breaks it all down visually.
July 7, 2025 at 3:31 PM
⚠️ But the second they do? That ad is gone.
If you sell products from other brands, good news: you can use their trademarked names too — no permission form needed anymore.
Check out this flowchart from Sammy👇. It breaks it all down visually.
If you sell products from other brands, good news: you can use their trademarked names too — no permission form needed anymore.
Check out this flowchart from Sammy👇. It breaks it all down visually.
If a complaint is filed, your ad may be disapproved, and misleading information could lead to account suspension.
✅ You’re safe if:
- The name is in the second-level domain of your display URL
- You're not impersonating them
- The company hasn’t reported you
✅ You’re safe if:
- The name is in the second-level domain of your display URL
- You're not impersonating them
- The company hasn’t reported you
July 7, 2025 at 3:30 PM
If a complaint is filed, your ad may be disapproved, and misleading information could lead to account suspension.
✅ You’re safe if:
- The name is in the second-level domain of your display URL
- You're not impersonating them
- The company hasn’t reported you
✅ You’re safe if:
- The name is in the second-level domain of your display URL
- You're not impersonating them
- The company hasn’t reported you
▶️ Watch the full video on GA4 page dimensions: buff.ly/adxKTmg
May 15, 2025 at 3:53 PM
▶️ Watch the full video on GA4 page dimensions: buff.ly/adxKTmg