Ayelet Fishbach
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ayeletfishbach.bsky.social
Ayelet Fishbach
@ayeletfishbach.bsky.social
Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing at the University of Chicago
We call it "the big problem paradox."
psycnet.apa.org/fulltext/202...
Yet, just because a problem is common doesn’t mean it’s not a crisis.
APA PsycNet
psycnet.apa.org
March 6, 2025 at 9:26 PM
Several factors influence risk perception. We manipulated prevalence while holding social and other factors constant. Big problems seemed small. The power of experiments! 🔬🧫🧪
December 22, 2024 at 2:53 PM
Thanks for spreading the word on big problems appearing too small.
December 19, 2024 at 1:02 AM
People who learned that 4.2 people drive drunk each month inferred drunk driving causes less harm. Prevalence information caused medical experts to infer medication nonadherence was less dangerous, just as it led women to underestimate their true risk of contracting cancer.
December 12, 2024 at 10:33 PM