Karthik
@beastoftraal.bsky.social
550 followers 4 following 3.2K posts
Communications strategy consultant. Connect with me for corporate workshops on #personalbranding.
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beastoftraal.bsky.social
What happens to people after the join BJP? 😳
beastoftraal.bsky.social
India really needs a national-level mass media awareness campaign on reducing,
1. carb-dependence,
2. ultra-processed foods, and
3. sugar.
beastoftraal.bsky.social
3/3 Whether people want their news to be free of sensationalism or not is a vastly different topic, considering the leading newspaper of our country revels in that style of news framing.
beastoftraal.bsky.social
2/3 This is particularly striking in these days when even Doordarshan, the supposed-last bastion of sober news presentation, recently titled a segment, 'Bewafa Sonam', in the style TIMES NOW/Republic TV while referring to the recent arrest of Sonam Wangchuk.
beastoftraal.bsky.social
Talented's (the agency) excellent new ad film for The Hindu mirrors the newspaper's famously sober way of presenting news without sensationalizing. I can say this confidently since I skim at least 20+ newspapers every single day. 1/3
beastoftraal.bsky.social
Whether India is atmanirbhar or swadeshi in any other department or not, Diwali nuts mean Chilean walnuts, California pistachios, Australian almonds, and a new nut - American pecans.
beastoftraal.bsky.social
"A defensive economic policy embedded in Swadeshi is way past its sell-by date. Pragmatism dictates that Indian businesses must compete or fail. Indian consumers have been signalling that message for at least 30 years" (Arattai Uncles, notwithstanding).
beastoftraal.bsky.social
"Self-appointed guardians of morality muscle into spaces that they believe are the sites of violation of an imagined code. Faced with a bully, the girls stood tall, insisting on their right to choose their way."
beastoftraal.bsky.social
The sign-off inspired by Trump's favorite, recurring sign-off, huh? 😏
beastoftraal.bsky.social
Considering the number of times I have struggled to lock a ziplock pack, this hits particularly close 😏
beastoftraal.bsky.social
A regime that treats women as sub-human, without any rights.
beastoftraal.bsky.social
A comma would have been useful.
beastoftraal.bsky.social
PM: "Utterly condemnable".
The person who celebrated the shoe-throwing, and is now retweeting the widespread support he's getting on Twitter: "The entire system is with me".
beastoftraal.bsky.social
If 3 brands are willing to pay front page ad premium, would ET have 'Triple Dhamaka'? 🤭
beastoftraal.bsky.social
At least someone is fighting the good fight.
beastoftraal.bsky.social
The rate at which he repeats his role in stopping the IND-PAK war... not cricket match, which even BCCI couldn't stop), it looks like only 56-inch and red-eyes will be denying it, that too meekly, without being categorical (geopolitical diplomacy, you see).
beastoftraal.bsky.social
Found this at Nelivigi Eye Hospital. What should have been a otherwise boring poster becomes something that draws attention immediately because it uses comic book style format and tells a universally relatable story while also promoting a specific product/service. Admirable effort by J&J.
beastoftraal.bsky.social
"No wonder then that we see direct cash transfers to women as the preferred political response to financial distress."
beastoftraal.bsky.social
If you are pro-BJP, you can threaten anybody in this country... until the Supreme Court forces the chosen State's police to act against you (which the State wouldn't, on its own, since they are busy managing the endless flow of milk and honey).
beastoftraal.bsky.social
Since arguing against crackers is also deemed anti-Sanatan (even if it's pro-health), would they employ Rakesh Kishore himself (since he's out of job anyway) to hurl shoes at "experts" and "scientists"?
beastoftraal.bsky.social
BJP MLA's son also can impose arbitrary diktats, like a medieval king, and get away with it, because it's a BJP-run State anyway 🤷‍♂️
beastoftraal.bsky.social
The sheer—and overwhelming—number of pro-BJP handles on Twitter celebrating and rejoicing (and that all of them are emboldened to celebrate this attack openly, without any fear) this act says a very, very different story from the PM's condemnation.
beastoftraal.bsky.social
"I am asking everyone to MOVE FAST. TIME IS OF THE ESSENCE... (because they are announcing the Nobel Peace Prize on October 10th, you numbskulls)".
beastoftraal.bsky.social
When Trump coerced, via FCC Chair, the cancellation of Jimmy Kimmel show, Disney saw more than 1.7 million paid streaming cancellations!!