Brian Jackson 🌵
@brianleejackson.com
Co-founder at forgemedia LLC. Previously CMO at Kinsta. I craft actionable content derived from first-hand experience and develop performance-driven WordPress plugins. ⚡
👨💻 Agency: forgemedia.io
📧 Newsletter: newsletter.brianleejackson.com
👨💻 Agency: forgemedia.io
📧 Newsletter: newsletter.brianleejackson.com
Had a great chat with Lawrence on the WPBakery team! 🎙️
Some topics we discussed:
- Content marketing and branding/visibility.
- Is affiliate marketing more important now than ever?
- How AI is shifting/changing the market.
wpbakery.com/blog/excerpt...
Some topics we discussed:
- Content marketing and branding/visibility.
- Is affiliate marketing more important now than ever?
- How AI is shifting/changing the market.
wpbakery.com/blog/excerpt...
Excerpt Talks Episode #4 - Brian Jackson of Perfmatters
Lawrence Ladomery interviews Brian Jackson of Forge Media on content-driven growth, brand building in the AI era, and the future of WordPress.
wpbakery.com
November 12, 2025 at 9:25 PM
Had a great chat with Lawrence on the WPBakery team! 🎙️
Some topics we discussed:
- Content marketing and branding/visibility.
- Is affiliate marketing more important now than ever?
- How AI is shifting/changing the market.
wpbakery.com/blog/excerpt...
Some topics we discussed:
- Content marketing and branding/visibility.
- Is affiliate marketing more important now than ever?
- How AI is shifting/changing the market.
wpbakery.com/blog/excerpt...
Issue #49 of my monthly newsletter "Tidbits from Brian" just went out. 📧
The fragility of the internet. 💥 Not everything needs to be smart.
newsletter.brianleejackson.com/p/tidbits-fr...
The fragility of the internet. 💥 Not everything needs to be smart.
newsletter.brianleejackson.com/p/tidbits-fr...
Tidbits from Brian - Issue #49
The fragility of the internet. 💥 Not everything needs to be smart.
newsletter.brianleejackson.com
October 29, 2025 at 5:16 PM
Issue #49 of my monthly newsletter "Tidbits from Brian" just went out. 📧
The fragility of the internet. 💥 Not everything needs to be smart.
newsletter.brianleejackson.com/p/tidbits-fr...
The fragility of the internet. 💥 Not everything needs to be smart.
newsletter.brianleejackson.com/p/tidbits-fr...
Version 2.5.2 of our Perfmatters plugin is live!
- *New* perfmatters_rucss_inline_stylesheets filter. This allows you to inline any stylesheet already excluded from used CSS. ⚡
- Reworked the Script Manager input change event listener for better compatibility with other JS running.
- *New* perfmatters_rucss_inline_stylesheets filter. This allows you to inline any stylesheet already excluded from used CSS. ⚡
- Reworked the Script Manager input change event listener for better compatibility with other JS running.
October 24, 2025 at 5:08 AM
Version 2.5.2 of our Perfmatters plugin is live!
- *New* perfmatters_rucss_inline_stylesheets filter. This allows you to inline any stylesheet already excluded from used CSS. ⚡
- Reworked the Script Manager input change event listener for better compatibility with other JS running.
- *New* perfmatters_rucss_inline_stylesheets filter. This allows you to inline any stylesheet already excluded from used CSS. ⚡
- Reworked the Script Manager input change event listener for better compatibility with other JS running.
Version 1.6.3 of our Novashare plugin is live!
- *New* AI share buttons for Claude and Google AI, which link to a prompt that will summarize the shared post’s content. 🤖
- *New* novashare_ai_network_text filter. Allows you to adjust the text that is passed through to an AI network prompt.
- *New* AI share buttons for Claude and Google AI, which link to a prompt that will summarize the shared post’s content. 🤖
- *New* novashare_ai_network_text filter. Allows you to adjust the text that is passed through to an AI network prompt.
October 22, 2025 at 1:52 AM
Version 1.6.3 of our Novashare plugin is live!
- *New* AI share buttons for Claude and Google AI, which link to a prompt that will summarize the shared post’s content. 🤖
- *New* novashare_ai_network_text filter. Allows you to adjust the text that is passed through to an AI network prompt.
- *New* AI share buttons for Claude and Google AI, which link to a prompt that will summarize the shared post’s content. 🤖
- *New* novashare_ai_network_text filter. Allows you to adjust the text that is passed through to an AI network prompt.
Issue #48 of my monthly newsletter "Tidbits from Brian" just went out. 📧
I finally made AI my default search engine. 🤖
newsletter.brianleejackson.com/p/tidbits-fr...
I finally made AI my default search engine. 🤖
newsletter.brianleejackson.com/p/tidbits-fr...
Tidbits from Brian - Issue #48
I finally made AI my default search engine. 🤖
newsletter.brianleejackson.com
September 30, 2025 at 5:48 PM
Issue #48 of my monthly newsletter "Tidbits from Brian" just went out. 📧
I finally made AI my default search engine. 🤖
newsletter.brianleejackson.com/p/tidbits-fr...
I finally made AI my default search engine. 🤖
newsletter.brianleejackson.com/p/tidbits-fr...
Version 2.5.1 of our Perfmatters plugin is live!
- Added a fetchpriority high attribute on critically preloaded image tags to match the preload link attribute. This resolves a PSI warning in certain instances. ⚡
- Added built-in stylesheet exclusion for the GeneratePress offside menu.
- Added a fetchpriority high attribute on critically preloaded image tags to match the preload link attribute. This resolves a PSI warning in certain instances. ⚡
- Added built-in stylesheet exclusion for the GeneratePress offside menu.
September 30, 2025 at 12:41 AM
Version 2.5.1 of our Perfmatters plugin is live!
- Added a fetchpriority high attribute on critically preloaded image tags to match the preload link attribute. This resolves a PSI warning in certain instances. ⚡
- Added built-in stylesheet exclusion for the GeneratePress offside menu.
- Added a fetchpriority high attribute on critically preloaded image tags to match the preload link attribute. This resolves a PSI warning in certain instances. ⚡
- Added built-in stylesheet exclusion for the GeneratePress offside menu.
Issue #47 of my monthly newsletter "Tidbits from Brian" just went out. 📧
The healthcare system in the US is a joke. 🏥
brianleejackson.substack.com/p/tidbits-fr...
The healthcare system in the US is a joke. 🏥
brianleejackson.substack.com/p/tidbits-fr...
August 29, 2025 at 6:09 PM
Issue #47 of my monthly newsletter "Tidbits from Brian" just went out. 📧
The healthcare system in the US is a joke. 🏥
brianleejackson.substack.com/p/tidbits-fr...
The healthcare system in the US is a joke. 🏥
brianleejackson.substack.com/p/tidbits-fr...
When folks ask me if they should use WordPress or another platform for their business... 🙃
August 29, 2025 at 5:41 AM
When folks ask me if they should use WordPress or another platform for their business... 🙃
Version 2.5.0 of our Perfmatters plugin is live!
A quick update for the WP-CLI folks. 😄
- *New* WP-CLI subcommands: clear-minified-js, clear-minified-css, and clear-local-fonts. 👨💻
- Added support for targeting header element when using parent selector matching functions. (1/3)
A quick update for the WP-CLI folks. 😄
- *New* WP-CLI subcommands: clear-minified-js, clear-minified-css, and clear-local-fonts. 👨💻
- Added support for targeting header element when using parent selector matching functions. (1/3)
August 27, 2025 at 4:50 AM
Version 2.5.0 of our Perfmatters plugin is live!
A quick update for the WP-CLI folks. 😄
- *New* WP-CLI subcommands: clear-minified-js, clear-minified-css, and clear-local-fonts. 👨💻
- Added support for targeting header element when using parent selector matching functions. (1/3)
A quick update for the WP-CLI folks. 😄
- *New* WP-CLI subcommands: clear-minified-js, clear-minified-css, and clear-local-fonts. 👨💻
- Added support for targeting header element when using parent selector matching functions. (1/3)
The new Gemini 2.5 Flash AI model is fun to play with. 😂
August 27, 2025 at 4:41 AM
The new Gemini 2.5 Flash AI model is fun to play with. 😂
Version 1.6.2 of our Novashare plugin is live!
- *New* AI share buttons for ChatGPT, Grok, and Perplexity, which link to a prompt that will summarize the shared post’s content. 🤖
- *New* follow button for Nextdoor.
- Updated Nextdoor brand colors. 🧑🤝🧑 (1/3)
- *New* AI share buttons for ChatGPT, Grok, and Perplexity, which link to a prompt that will summarize the shared post’s content. 🤖
- *New* follow button for Nextdoor.
- Updated Nextdoor brand colors. 🧑🤝🧑 (1/3)
August 26, 2025 at 12:35 AM
Version 1.6.2 of our Novashare plugin is live!
- *New* AI share buttons for ChatGPT, Grok, and Perplexity, which link to a prompt that will summarize the shared post’s content. 🤖
- *New* follow button for Nextdoor.
- Updated Nextdoor brand colors. 🧑🤝🧑 (1/3)
- *New* AI share buttons for ChatGPT, Grok, and Perplexity, which link to a prompt that will summarize the shared post’s content. 🤖
- *New* follow button for Nextdoor.
- Updated Nextdoor brand colors. 🧑🤝🧑 (1/3)
Enjoyed this sitdown with WPLegends! We talk work-life balance, WordPress plugins, SEO landscape, and even Netflix recommendations. 😄
www.youtube.com/watch?v=URQ6...
www.youtube.com/watch?v=URQ6...
Brian Jackson on Perfmatters, Novashare & Growing ForgeMedia | Ep. 23
YouTube video by Seahawk Media
www.youtube.com
August 18, 2025 at 9:17 PM
Enjoyed this sitdown with WPLegends! We talk work-life balance, WordPress plugins, SEO landscape, and even Netflix recommendations. 😄
www.youtube.com/watch?v=URQ6...
www.youtube.com/watch?v=URQ6...
Version 2.4.8 of our Perfmatters plugin is live!
- Added built-in stylesheet exclusion for Bricks layer stylesheets.
- Adjusted emoji_svg_url filter to only return false outside the admin dashboard.
- Updated early hint attribute check to include sizes and media attributes. ⚡ (1/3)
- Added built-in stylesheet exclusion for Bricks layer stylesheets.
- Adjusted emoji_svg_url filter to only return false outside the admin dashboard.
- Updated early hint attribute check to include sizes and media attributes. ⚡ (1/3)
August 12, 2025 at 1:24 AM
Version 2.4.8 of our Perfmatters plugin is live!
- Added built-in stylesheet exclusion for Bricks layer stylesheets.
- Adjusted emoji_svg_url filter to only return false outside the admin dashboard.
- Updated early hint attribute check to include sizes and media attributes. ⚡ (1/3)
- Added built-in stylesheet exclusion for Bricks layer stylesheets.
- Adjusted emoji_svg_url filter to only return false outside the admin dashboard.
- Updated early hint attribute check to include sizes and media attributes. ⚡ (1/3)
Issue #46 of my monthly newsletter "Tidbits from Brian" just went out. 📧
Finding the perfect mouse. 🖱️
newsletter.brianleejackson.com/p/tidbits-fr...
Finding the perfect mouse. 🖱️
newsletter.brianleejackson.com/p/tidbits-fr...
Tidbits from Brian - Issue #46
The hunt for the perfect mouse. 🖱️
newsletter.brianleejackson.com
July 30, 2025 at 6:15 PM
Issue #46 of my monthly newsletter "Tidbits from Brian" just went out. 📧
Finding the perfect mouse. 🖱️
newsletter.brianleejackson.com/p/tidbits-fr...
Finding the perfect mouse. 🖱️
newsletter.brianleejackson.com/p/tidbits-fr...
Version 2.4.7 of our Perfmatters plugin is live!
- *New* support to set the Perfmatters license key via wp-config.php using the PERFMATTERS_LICENSE_KEY constant. 🔑 This has been highly requested from our agency clients.
- *New* perfmatters_fetch_priority filter. (1/4)
- *New* support to set the Perfmatters license key via wp-config.php using the PERFMATTERS_LICENSE_KEY constant. 🔑 This has been highly requested from our agency clients.
- *New* perfmatters_fetch_priority filter. (1/4)
July 16, 2025 at 5:55 PM
Version 2.4.7 of our Perfmatters plugin is live!
- *New* support to set the Perfmatters license key via wp-config.php using the PERFMATTERS_LICENSE_KEY constant. 🔑 This has been highly requested from our agency clients.
- *New* perfmatters_fetch_priority filter. (1/4)
- *New* support to set the Perfmatters license key via wp-config.php using the PERFMATTERS_LICENSE_KEY constant. 🔑 This has been highly requested from our agency clients.
- *New* perfmatters_fetch_priority filter. (1/4)
There are times when I can relate. 😅
July 11, 2025 at 3:43 AM
There are times when I can relate. 😅
Issue #45 of my monthly newsletter "Tidbits from Brian" just went out. 📧
AI changed everything regarding content marketing. 🤖🪦
brianleejackson.substack.com/p/tidbits-fr...
AI changed everything regarding content marketing. 🤖🪦
brianleejackson.substack.com/p/tidbits-fr...
Tidbits from Brian - Issue #45
AI changed everything regarding content marketing. 🤖🪦
brianleejackson.substack.com
June 30, 2025 at 11:12 PM
Issue #45 of my monthly newsletter "Tidbits from Brian" just went out. 📧
AI changed everything regarding content marketing. 🤖🪦
brianleejackson.substack.com/p/tidbits-fr...
AI changed everything regarding content marketing. 🤖🪦
brianleejackson.substack.com/p/tidbits-fr...
Version 1.6.1 of our Novashare plugin is live!
- Refactored specific portions of the main frontend stylesheet. We were able to reduce the CSS file size by an additional 7.69% (now under 2.5 KB)! ⚡ Recommend clearing all cache layers after updating to take advantage of the speed gains. (1/4)
- Refactored specific portions of the main frontend stylesheet. We were able to reduce the CSS file size by an additional 7.69% (now under 2.5 KB)! ⚡ Recommend clearing all cache layers after updating to take advantage of the speed gains. (1/4)
June 30, 2025 at 7:46 PM
Version 1.6.1 of our Novashare plugin is live!
- Refactored specific portions of the main frontend stylesheet. We were able to reduce the CSS file size by an additional 7.69% (now under 2.5 KB)! ⚡ Recommend clearing all cache layers after updating to take advantage of the speed gains. (1/4)
- Refactored specific portions of the main frontend stylesheet. We were able to reduce the CSS file size by an additional 7.69% (now under 2.5 KB)! ⚡ Recommend clearing all cache layers after updating to take advantage of the speed gains. (1/4)
Version 2.4.6 of our Perfmatters plugin is live!
- *New* advanced preload option to enable Cloudflare Early Hints (BETA) for Perfmatters preloads, along with controls to limit which file types will have early hint link headers sent. (1/7)
- *New* advanced preload option to enable Cloudflare Early Hints (BETA) for Perfmatters preloads, along with controls to limit which file types will have early hint link headers sent. (1/7)
June 17, 2025 at 11:07 PM
Version 2.4.6 of our Perfmatters plugin is live!
- *New* advanced preload option to enable Cloudflare Early Hints (BETA) for Perfmatters preloads, along with controls to limit which file types will have early hint link headers sent. (1/7)
- *New* advanced preload option to enable Cloudflare Early Hints (BETA) for Perfmatters preloads, along with controls to limit which file types will have early hint link headers sent. (1/7)
Friendly reminder. On June 19th, I'll be doing a website performance AMA with @theadminbar.com! ⚡
Got something you want to ask me? Submit your questions here: theadminbar.com/events/websi... ✏️
YouTube live: www.youtube.com/live/9nQjmfc... 🎥
Got something you want to ask me? Submit your questions here: theadminbar.com/events/websi... ✏️
YouTube live: www.youtube.com/live/9nQjmfc... 🎥
Website Performance AMA – The Admin Bar
Join us for a live website performance "Ask Me Anything" with Brian Jackson of Perfmatters!
theadminbar.com
June 16, 2025 at 1:30 AM
Friendly reminder. On June 19th, I'll be doing a website performance AMA with @theadminbar.com! ⚡
Got something you want to ask me? Submit your questions here: theadminbar.com/events/websi... ✏️
YouTube live: www.youtube.com/live/9nQjmfc... 🎥
Got something you want to ask me? Submit your questions here: theadminbar.com/events/websi... ✏️
YouTube live: www.youtube.com/live/9nQjmfc... 🎥
Issue #44 of my monthly newsletter "Tidbits from Brian" just went out. 📧
We saw a ~29% decrease in image sizes moving from WebP to AVIF! ⚡🗜️
newsletter.brianleejackson.com/p/tidbits-fr...
We saw a ~29% decrease in image sizes moving from WebP to AVIF! ⚡🗜️
newsletter.brianleejackson.com/p/tidbits-fr...
Tidbits from Brian - Issue #44
We saw a ~29% decrease in image sizes moving from WebP to AVIF! ⚡🗜️
newsletter.brianleejackson.com
May 29, 2025 at 5:57 PM
Issue #44 of my monthly newsletter "Tidbits from Brian" just went out. 📧
We saw a ~29% decrease in image sizes moving from WebP to AVIF! ⚡🗜️
newsletter.brianleejackson.com/p/tidbits-fr...
We saw a ~29% decrease in image sizes moving from WebP to AVIF! ⚡🗜️
newsletter.brianleejackson.com/p/tidbits-fr...
Version 2.4.4 of our Perfmatters plugin is live!
- *New* exclude leading option for lazy loading CSS background images. This allows you to more quickly and broadly target containers and then automatically exclude a hero CSS background image from lazy loading. ⚡ (1/5)
- *New* exclude leading option for lazy loading CSS background images. This allows you to more quickly and broadly target containers and then automatically exclude a hero CSS background image from lazy loading. ⚡ (1/5)
May 8, 2025 at 9:10 PM
Version 2.4.4 of our Perfmatters plugin is live!
- *New* exclude leading option for lazy loading CSS background images. This allows you to more quickly and broadly target containers and then automatically exclude a hero CSS background image from lazy loading. ⚡ (1/5)
- *New* exclude leading option for lazy loading CSS background images. This allows you to more quickly and broadly target containers and then automatically exclude a hero CSS background image from lazy loading. ⚡ (1/5)
Reposted by Brian Jackson 🌵
We've just published v5.0.0 of the web-vitals JavaScript library for measuring Core Web Vitals.
github.com/GoogleChrome...
As a major release, this includes a number of breaking changes as detailed in the upgrading doc:
github.com/GoogleChrome...
Please read carefully before upgrading.
1/5 🧵
github.com/GoogleChrome...
As a major release, this includes a number of breaking changes as detailed in the upgrading doc:
github.com/GoogleChrome...
Please read carefully before upgrading.
1/5 🧵
GitHub - GoogleChrome/web-vitals: Essential metrics for a healthy site.
Essential metrics for a healthy site. Contribute to GoogleChrome/web-vitals development by creating an account on GitHub.
github.com
May 7, 2025 at 7:50 PM
We've just published v5.0.0 of the web-vitals JavaScript library for measuring Core Web Vitals.
github.com/GoogleChrome...
As a major release, this includes a number of breaking changes as detailed in the upgrading doc:
github.com/GoogleChrome...
Please read carefully before upgrading.
1/5 🧵
github.com/GoogleChrome...
As a major release, this includes a number of breaking changes as detailed in the upgrading doc:
github.com/GoogleChrome...
Please read carefully before upgrading.
1/5 🧵
On June 19th, I'll be doing a website performance AMA! ⚡🚀
Got something you want to ask me? Submit your questions and sign up for the event here: theadminbar.com/events/websi...
Big thanks to @theadminbar.com for putting this together.
Got something you want to ask me? Submit your questions and sign up for the event here: theadminbar.com/events/websi...
Big thanks to @theadminbar.com for putting this together.
May 8, 2025 at 1:04 AM
On June 19th, I'll be doing a website performance AMA! ⚡🚀
Got something you want to ask me? Submit your questions and sign up for the event here: theadminbar.com/events/websi...
Big thanks to @theadminbar.com for putting this together.
Got something you want to ask me? Submit your questions and sign up for the event here: theadminbar.com/events/websi...
Big thanks to @theadminbar.com for putting this together.
Big changes are coming to PageSpeed Insights. Lighthouse is moving to performance insight audits. 😮🔥
- ETA is October 2025. 🗓️
- There is a switcher in the meantime to get used to things.
- Some audits are being renamed while others are being removed.
developer.chrome.com/blog/moving-...
- ETA is October 2025. 🗓️
- There is a switcher in the meantime to get used to things.
- Some audits are being renamed while others are being removed.
developer.chrome.com/blog/moving-...
May 6, 2025 at 12:46 AM
Big changes are coming to PageSpeed Insights. Lighthouse is moving to performance insight audits. 😮🔥
- ETA is October 2025. 🗓️
- There is a switcher in the meantime to get used to things.
- Some audits are being renamed while others are being removed.
developer.chrome.com/blog/moving-...
- ETA is October 2025. 🗓️
- There is a switcher in the meantime to get used to things.
- Some audits are being renamed while others are being removed.
developer.chrome.com/blog/moving-...